The Visionary Chronicles

Relentless Execution | How to Ensure a Consistent Execution Process

The Visionary Chronicles PODCAST 
 
CHRONICLE: July 21st, 2021
 
 "History is a relentless master. It has no present, only the past rushing into the future. To try to hold fast is to be swept aside..."
                                                                                    Wisdom from John F. Kennedy
 
RELENTLESS EXECUTION | How to Ensure a Consistent Execution Process
Relentless Execution is a trait few can truly say they have in place and are committed to with their brand or company. The overriding reason… it is HARD to implement correctly.
Too few brands understand the overriding commitment and integrated pieces of the puzzle that ensure a successful execution process, much less a relentless one. The core foundation of Relentless Execution is having a clear, concise, and well-communicated process and team expectations. Yes, team, a Vision is only as good as your ability to execute the strategy with the team, not an individual.
Being relentless does mean you are continually in people's faces, ensuring they are doing what you have told them to do, quite the opposite.  Through your clearly defined execution process, everyone; knows their role, realizes the expectations,  and how interdependent they are as a whole—being able to stay calm in the face of a storm and reward those who were integral to successfully realized the Vision.
The team must understand how they are an essential part of successfully executing the brand Vision, much like an orchestra, each instrument a key to playing in harmony. When one is out of crucial, everyone knows, but they make beautiful music together when played well and in unison.
Each person plays a role in successfully building and growing a brand, and each person must understand and appreciate what they contribute to its Execution.
In looking at Relentless Execution, what are the traits of those brands who have successfully integrated this within their Culture?
They define the process as a whole; how do all the pieces fit together? A macro-level view of how interwoven both teams and functional groups are and how they interact.
They define the expectations within this process; where are you, and how do you fit within the giant puzzle. Everyone is part of your success; make sure each understands their role.
They define roles; define areas of responsibilities, the process, collaboration, and timing. Each is a crucial piece to ensuring the machine runs properly, clearly, concisely, and understood.
They define the Value Chain improvements; ensure everyone has a voice, the need to have constant, consistent progress. ABC-Always Be Changing!
Execute Relentlessly; let the machine run, have a plan, and ensure new team members can jump on quickly. Again, knowing expectations, having a plan with defined roles and responsibilities is key to success.
It is executing a cornerstone to all successful, generational, Visionary brands. It takes commitment to be the best through defining expectations and rewarding results!
Stay True, stay Authentic, be Different, be Great!
Enjoy the Journey!
© All rights reserved, Bryan Smeltzer, 2021
 
 
In my new Podcast, Relentless Execution | How to Ensure a Consistent Execution Process, I discuss how a clear, concise, and well-communicated execution process that is passionately embraced throughout the entire brand establishes leadership within their category.
.
 The Visionary Chronicles Podcast
 
I discuss this and other business strategy topics and pressing issues facing Entrepreneurs, Executives, and Small Business Owners.
 
Please check out "The Visionary Chronicles" on these sites.
Available on
Podbean
Apple Podcast
Spotify
iHeart
Pandora
If you like what you hear, I would appreciate you providing a rating and following to receive my weekly Podcasts, along with exclusive content as a follower.
 
 
 
 
Subscribe to The Visionary Chronicles PODCAST,  and receive The Visionary Chronicles Newsletter, along with a FREE Vision Notepad.
 
Visionary Interviews, I will be doing some upcoming interviews with some icons in the industry. If you happen to know of someone, I may want to interview, please let me know. Just provide some brief information, and if it works, we will reach out.
Visionary Interviews
 
LiquidMind
A Brand Strategy Firm for those looking to disrupt their industry, build a global digital platform, business execution leadership, or just need someone who understands your business's complexities and can provide solutions.
 
© All Copyrights Reserved, Bryan Smeltzer
 
THE VISIONARY CHRONICLES PODCAST
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
 
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
 
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.
 
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
 
iTunes/Apple Podcasts/The Visionary Chronicles
 
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.
 
Please check out The Visionary Chronicles on these sites;
Apple Podcast
Podbean
Spotify
iHeart
Pandora
 
The Visionary Chronicles RSS Feed (use for PODCAST players);
https://feed.podbean.com/bryansmeltzer/feed.xml
Sign up for The Visionary Chronicles Newsletter at;
 
The Visionary Chronicles Newsletter
 
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;
bryansmeltzer.com/contact/
Follow me on the following social sites.
@liquidmindsite on Facebook
@liquidmindsite on Twitter
@bryansmeltzer33 on Facebook 
@bryansmeltzer on Twitter
in/bryansmeltzer on Linkedin
                       

Product: CASE STUDY | Degrading Brand Equity

PRODUCT: CASE STUDY | Degrading Brand Equity
Brand Equity, Difficult to Build, easy to Tear Down…
As we have discussed, you must have a cohesive, vertically integrated product creation process led by the Product team.
In addition to being led by the Product team, this process must involve the three engines of a brand; Product/Marketing/Sales (The Power Triad). This Power Triad affects all functional segments of the brand, and when the leadership of each is on the same page working together, they successfully execute the brand Vision, and it runs like a machine.
To create a cohesive team, working together as one (interdependent), you must first have established a Vision for the brand. This is a shared bond, one not to be broken and sacred as you continue to grow. The common bond is woven into a company and brings everyone together towards a common goal. Break this bond, and you break trust; you break the goodwill and community engagement. All crucial to maintaining your Brand Equity.
What happens when this is Bond is Broken, and the Vision is blurred?
One Case Study involved Under Armour as they were looking to enter the football cleat market. The brand Vision aligned with the product line extension opportunity, and they had established creditability with the market.
However, one crucial piece to be addressed before bringing a product to market; Is the product ready for Primetime, and does the final product match the brand Vision?
These are critical questions, and if a brand follows The Power Triad product ideation and commercialization flow, the answer should be Yes! However, in this instance, marketing moved up the process chain, overriding a product that was not ready for the market.
As a result, because of their established validation in the market, they were able to build a 30%+ market share in their first season, but this quickly evaporated once the product hit the field. Performance did not meet expectations, trust was broken, and authenticity was damaged.
Fortunately for Under Armour, this was not the end of the story as they were able to re-gain trust after pulling the product line from distribution and starting over.  It was a painful lesson, but one that holds true when a brand does not follow its Vision and its foundational authenticity. The road back for Under Armour was long and hard, but to their credit were able to ride out the storm.
The is a Product Case Study in following your Vision, but knowing the process to execute the Vision and not take shortcuts. These shortcuts will cost you in the long run. So just Don't do It!
Stay True, stay Authentic, be Different, be Great!
Enjoy the Journey!
 
© All rights reserved, Bryan Smeltzer, 2021
 
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.
 
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.
Please check out The Visionary Chronicles on these sites;
Apple Podcast
Podbean
Spotify
iHeart
Pandora
 The Visionary Chronicles RSS Feed (use for PODCAST players);
https://feed.podbean.com/bryansmeltzer/feed.xml
Sign up for The Visionary Chronicles Newsletter at;
The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;
bryansmeltzer.com/contact/
Follow me on the following social sites.
@liquidmindsite on Facebook
@liquidmindsite on Twitter
@bryansmeltzer33 on Facebook 
@bryansmeltzer on Twitter
in/bryansmeltzer on Linkedin

Lifestyle Branding | Creating a Community of Loyal Brand Advocates

Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.
Please check out The Visionary Chronicles on these sites;
Apple Podcast
Podbean
Spotify
iHeart
Pandora
The Visionary Chronicles RSS Feed (use for PODCAST players);
https://feed.podbean.com/bryansmeltzer/feed.xml
Sign up for The Visionary Chronicles Newsletter at;
The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;
bryansmeltzer.com/contact/
Follow me on the following social sites.
@liquidmindsite on Facebook
@liquidmindsite on Twitter
@bryansmeltzer33 on Facebook 
@bryansmeltzer on Twitter
in/bryansmeltzer on Linkedin

Disruption | How to Breakaway from your Competitors

Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.
 
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
 
iTunes/Apple Podcasts/The Visionary Chronicles
 
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.
 
Please check out The Visionary Chronicles on these sites;
Apple Podcast
Podbean
Spotify
iHeart
Pandora
 
The Visionary Chronicles RSS Feed (use for PODCAST players);
https://feed.podbean.com/bryansmeltzer/feed.xml
 
Sign up for The Visionary Chronicles Newsletter at;
The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;
bryansmeltzer.com/contact/
Follow me on the following social sites.
@liquidmindsite on Facebook
@liquidmindsite on Twitter
@bryansmeltzer33 on Facebook 
@bryansmeltzer on Twitter
in/bryansmeltzer on Linkedin
#thevisionarychronicles
#visionaryleadership
#bryansmeltzer
#liquidmindsite.com
 

FUEL | Strategic Marketing that Drives a Brand

Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.
 
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.
Please check out The Visionary Chronicles on these sites;
Apple Podcast
Podbean
Spotify
iHeart
Pandora
 
The Visionary Chronicles RSS Feed (use for PODCAST players);
https://feed.podbean.com/bryansmeltzer/feed.xml
Sign up for The Visionary Chronicles Newsletter at;
The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;
bryansmeltzer.com/contact/
Follow me on the following social sites.
@liquidmindsite on Facebook
@liquidmindsite on Twitter
@bryansmeltzer33 on Facebook 
@bryansmeltzer on Twitter
in/bryansmeltzer on Linkedin

Lead don't Follow | Brand Leadership Secrets

Bryan discusses how great brands establish leadership, and sustain their long-term success. 
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.
Please check out The Visionary Chronicles on these sites;
Apple Podcast
Podbean
Spotify
iHeart
Pandora
The Visionary Chronicles RSS Feed (use for PODCAST players);
https://feed.podbean.com/bryansmeltzer/feed.xml
Sign up for The Visionary Chronicles Newsletter at;
The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;
bryansmeltzer.com/contact/
Follow me on the following social sites.
@liquidmindsite on Facebook
@liquidmindsite on Twitter
@bryansmeltzer33 on Facebook 
@bryansmeltzer on Twitter
in/bryansmeltzer on Linkedin

Brand Community | How to Build an Authentic Community

In my new Podcast, Brand Community | How to Build an Authentic  Community,  I discuss why defining your Brand and building your Community authentically leads to a Loyal customer base. 
 
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.
Please check out The Visionary Chronicles on these sites;
 
Apple Podcast
Podbean
Spotify
iHeart
Pandora
 
The Visionary Chronicles RSS Feed (use for PODCAST players);
 
https://feed.podbean.com/bryansmeltzer/feed.xml
 
Sign up for The Visionary Chronicles Newsletter at;
 
The Visionary Chronicles Newsletter
 
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;
bryansmeltzer.com/contact/
 
Follow me on the following social sites.
 
@liquidmindsite on Facebook
@liquidmindsite on Twitter
@bryansmeltzer33 on Facebook 
@bryansmeltzer on Twitter
in/bryansmeltzer on Linkedin

Culture & Community | Anchors for Brand Success

In this Culture & Community PODCAST EPISODE Bryan discusses the importance of both defining your Culture, and authentically building your Community.
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
 
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
 
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.
 
 
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
 
iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.
Please check out The Visionary Chronicles on these sites;
 
Apple Podcast
Podbean
Spotify
iHeart
Pandora
 
The Visionary Chronicles RSS Feed (use for PODCAST players);
 
https://feed.podbean.com/bryansmeltzer/feed.xml
 
Sign up for The Visionary Chronicles Newsletter at;
 
The Visionary Chronicles Newsletter
 
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;
bryansmeltzer.com/contact/
Follow me on the following social sites.
@liquidmindsite on Facebook
@liquidmindsite on Twitter
@bryansmeltzer33 on Facebook 
@bryansmeltzer on Twitter
in/bryansmeltzer on Linkedin