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Bryan Smeltzer‘s Podcast on driving your brand, product, and marketing through an innovation driven mindset and disruptive strategies.

Strategy | Successful Branding Strategies

January 6, 2022



Strategy | Successful Branding Strategies

(10 Principles Brands can deploy to sustain long-term revenue  growth)


"For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through…”

                                                                                    Wisdom from Steve Jobs


Brands many times struggle with first determining, then executing on their Vision. For a start-up or ongoing company to successfully anchor their company in foundational principles that will carry them for generations, they will need to bring their Vision to reality.

This foundation determines all the company stands for from the inside looking out. First, establish who you are, what is your definitive point of difference, why would someone purchase your product, and how you will authentically engage in building your Community, the lifeblood of Loyalty.

With the new age of digital, Loyalty is the lifeblood, but Authentication is the vein. Authentication is what continues to drive Loyalty and long-term customer value to a Brand.

Being Authentic is earned, not a right, and can quickly deteriorate, along with customer loyalty, revenue, and equity. Follow a clear path to building your brand, stay true to creating a Loyal community through authentic engagement, and ensure your Vision is communicated daily through both verbal and visual communications.

This branding flow will ensure all who enter the four walls of your brand clearly understand why you exist, where you are positioned, how you are different, and what is the path forward.


“As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you…”

                                                                                       Tom Peters

Stay True, stay Authentic, be Different, be Great!

Enjoy the Journey!

Bryan Smeltzer, President

LiquidMind Inc.




© All rights reserved, Bryan Smeltzer, 2021


 In my new Podcast, Branding | Successful Branding Strategies, I discuss 10 Key Principles companies or brands need to deploy to sustain long-term revenue growth successfully.

We discuss this, along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.

Please check out "The Visionary Chronicles" on these sites.

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Subscribe to The Visionary Chronicles PODCAST,  and receive The Visionary Chronicles Newsletter, along with a FREE VISION Notepad.


Visionary Interviews, I will be doing some upcoming interviews with some icons in the industry. If you happen to know of someone, I may want to interview, please let me know. Just provide some brief information, and if it works, we will reach out.


The Visionary Brands, I will be launching my new book this fall. In preparation, I will be providing some additional, more in-depth discussions around what allows these Visionary Brands to sustain generational success.



a Brand Strategy Firm for those looking to disrupt their industry, build a global digital platform, business execution leadership, or just need someone who understands the complexities of your business and can provide solutions.


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