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Bryan Smeltzer‘s Podcast on driving your brand, product, and marketing through an innovation driven mindset and disruptive strategies.

January 14, 2022

The Art of Competition | Creating a Strategy to Overcome Competitive Forces

THE VISIONARY CHRONICLES PODCAST

The Art of Competition | Creating a Strategy that Overcomes Competitive Forces

 

"Know your enemy and know yourself, and you can fight a hundred battles without disaster."

                                                                        Wisdom from Sun Tzu, The Art of War

 

The Forces of Competition, which determine strategic planning and marketplace execution, are shared among all industries. Those who can anticipate both industry and competitive moves will succeed for generations.

Anticipation is the "Art of War", and brands who fight and win the battle without having pulled a sword are the ones who have mastered the "Art of Competition". But, unfortunately, many have gone to war and have shown nothing for their efforts; a strategy built on a foundation of brute force inevitably fails.

Find a way to determine outcomes before they are fought, and you will build a team and a brand set on a solid foundation, a fortress others can not enter. Creating a culture where everyone knows their role, works together to ensure the foundation stands, and others envy what you have made and want to know your vision of the future. The best they can hope for is to follow in your path but never lead.

There are several forces brands must be aware of to execute The Art of Competition in the marketplace.

 

New Blood

With this scenario, new blood is the latest entry into your category, one who has a new idea, provides a potentially better service or product.

Combatting this competitor takes anticipation, an innovation process, and the ability to never look over your shoulder. Each of these allows a brand to move ahead with your Vision while ensuring this new blood is blocked or eliminated from establishing a beachhead without you doing anything different. Changing course is not an option, but pivoting without disrupting your business is critical.

 

Scale

The scale was a strategy many were caught off guard by during the pandemic, and most were unable to recover in whole or in part.

To attain sufficient scale with a manufacturing matrix with the core competencies needed to produce a consistently excellent product and out-innovating yourself first is the winning formula.

 

Community

Loyalty, recurring revenue, and value creation are foundational to longevity. These pieces of your foundation will create a wall no competitor can climb.

This takes consistency, an understanding of who your customer is, what they value, and why they buy your products is a strategic weapon built off your team's shoulders.

 

Commodity Players

The Imitators, not the Innovators, are the commodity players. They are not be feared, but rather these are the ones to be called out and challenged at every turn.

Imitators take great Ideas and churn them into products of inferior quality and lower-tier price points. As a result, they do not build a trusting, loyal community that embraces value provided by the brand, but rather a following looking for the next significant "draw-down".

Some have been successful with this strategy, but this is like building your foundation on the sand vs. rock. YOUR CHOICE.

 

Rivals

The most threatening part of a brand executing its future Vision is its direct Rival, those who have authentically built a loyal community, created their innovation pipeline and stayed true to their foundation.

They are to be respected, but the Art of War principles are genuinely beneficial and provide the most benefit. You want to anticipate the moves of your Rivals,  find ways to outflank them, diminish their impact, and put the fires out before they start.

The Art of War is winning without having gone to battle. So what can you do to anticipate your Rival's next move and step out and take risks, never to relinquish your lead?

 

The Art of Competition is understanding the landscape, anticipating your Rival's moves, outflanking your Competition, and finding ways to win the battles through a strategy where you never have to draw your weapon! Find a way to win!

Stay True, stay Authentic, be Different, be Great!

Enjoy the Journey!

Bryan Smeltzer, President

LiquidMind Inc.

@LiquidMindsite.com

@BryanSmeltzer.com

 

© All rights reserved, Bryan Smeltzer, 2022

 

In my new Podcast, The Art of Competition | Creating a Strategy that Overcomes Competitive Forces, I discuss the Idea’s around anticipation and the Art of combatting your Competition through strategic mastery.

 

The Visionary Chronicles Podcast

We discuss this and other business strategy topics and pressing issues facing Entrepreneurs, Executives, and Small Business Owners.

Please check out THE VISIONARY CHRONICLES Podcast on these sites

Podbean

Apple Podcast

Spotify

iHeart

Pandora

Amazon

Google

 

If you like what you hear, I would appreciate you providing a rating and following to receive my weekly Podcasts, along with exclusive content as a follower.

 

Subscribe to The Visionary Chronicles PODCAST,  and receive The Visionary Chronicles Weekly Newsletter, along with a FREE copy of my new book;

The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands.

I am providing a FREE copy with the hope you will provide a review on Amazon, Barnes & Noble, Books-A-Million, or any other international distributions sites the book is currently being carried. It is always greatly appreciated, and to spread the word.

Enjoy!

https://bryansmeltzer.com/books/

Visionary Interviews, I will be doing some upcoming interviews with some icons in the industry. If you happen to know of someone I may want to interview, please let me know. Just provide some brief information, and if it works, we will reach out.

https://bryansmeltzer.com/podcasts/

 

LiquidMind

Brand Strategy Firm for those looking to disrupt their industry, build a global digital platform, business execution leadership, or just need someone who understands your business's complexities and can provide solutions.

https://youtu.be/xcIWAgKPgxY

 

#liquidmindsite

#Brandconsulting

#theartofwar

#bryansmeltzer

#thevisionarybrandbook

#thevisionarychronicles

#competitiveweapons

 

 

 

 

                       

 

 

 

January 11, 2022

Team Alignment | Managing Marketing & Sales Alignment

Brand Team Alignment | Managing Marketing & Sales Alignment

“Great things in business are never done by one person. They're done by a team of people.”
                                                                                      Wisdom from Steve Jobs

With over 85% of companies indicating a misalignment between marketing and sales on items such as; strategy, branding, and creation, it is an area that needs vast improvement across almost every brand.
Our clients at LiquidMind(LiquidMindsite.com), both large-cap through start-up, face the same issues, and most do not either recognize the misalignment or understand the process to improve the alignment. In addition, as more brands move to DTC, the sales cycle becomes more tangible on the direct-to-consumer side and with your retailers, as they fight for both dollars and time. As a result, this alignment becomes more critical to a company's short and long-term success.
With most brands, you will find these two functional areas run independently of one another when they should be working in parallel, ensuring the brand is in complete alignment across all channels and modes of communication. However, they need each other, and frustration, inefficiency, and misalignment set in when separated. 
So how does a brand work to correct this misalignment? 

At LiquidMind, we work with our brands on the following areas, and step by step, piece by piece, the alignment becomes a reality.

Content Creation
Marketing often makes assumptions, based on the brand positioning, creative assets, and channels, that what they are creating is valuable to the sales teams, buyers, and customers. To define what is needed, you must understand where, when, who, and how you create and communicate. 
Is this content a valuable tool for the sales team, and does the marketing strategy take a regular "pulse" check with your brand community, buyers, and sales team? Creating for the sake of producing is not a strategy. Moving does not mean you are making progress. 
To create alignment with Content Creation, ensure the sales team is mapping your creative strategy, both online and in-store. Also, provide your community in engaging with your content, and they are finding helpful something "beyond" product.

Understand Need
More often than these two areas do not understand each other's needs. Always start with Marketing, and end with Sales. Just because you "create" something does not mean it is an effective tool for the sales force. 
To better understand the need, have the sales team provide regular input on tangible tools to make their lives easier and provide branding, tools, and communications to make your communities' Lives easier. Understanding and balancing both is critical to marketing your brand and ensuring you maintain brand equity and loyal with both sales and your customers.

Mind Merge
Having regular sessions with the sales team, communicating marketing efforts, and applying the strategy daily builds trust with both organizations. 
Merging ideas and concepts with reality will bring the Marketing Strategy to a more tangible level to the sales team. So get them involved, but sales must also understand their role in the process, it NOT to create, but rather provide details on NEEDS. 

Tool Generation
Ensure marketing has laid out the tools, resources, and integrated brand strategy to the sales team. The sales team needs to be seamless with "messaging" to buyers and consumers and the lead driven by marketing.
If there is no clear strategy, vision, or plan, you can imagine how quickly this alignment can break down. 
Ensure you provide online and offline marketing tools that can be used by both internal sales and external buyers or customers. 

With the fast-paced, digital world we live in, aligning with everyone inside a brand is critical to the successful execution of your strategy. Frustration and misalignment can be replaced by an authentic, genuine passion and excitement for what your brand is doing and yet to accomplish. Together, lock arms, understand shared needs, and complement one another strengths, and work on your weaknesses to better the brand!

January 6, 2022

Strategy | Successful Branding Strategies

THE VISIONARY CHRONICLES PODCAST

 

Strategy | Successful Branding Strategies

(10 Principles Brands can deploy to sustain long-term revenue  growth)

 

"For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through…”

                                                                                    Wisdom from Steve Jobs

 

Brands many times struggle with first determining, then executing on their Vision. For a start-up or ongoing company to successfully anchor their company in foundational principles that will carry them for generations, they will need to bring their Vision to reality.

This foundation determines all the company stands for from the inside looking out. First, establish who you are, what is your definitive point of difference, why would someone purchase your product, and how you will authentically engage in building your Community, the lifeblood of Loyalty.

With the new age of digital, Loyalty is the lifeblood, but Authentication is the vein. Authentication is what continues to drive Loyalty and long-term customer value to a Brand.

Being Authentic is earned, not a right, and can quickly deteriorate, along with customer loyalty, revenue, and equity. Follow a clear path to building your brand, stay true to creating a Loyal community through authentic engagement, and ensure your Vision is communicated daily through both verbal and visual communications.

This branding flow will ensure all who enter the four walls of your brand clearly understand why you exist, where you are positioned, how you are different, and what is the path forward.

 

“As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you…”

                                                                                       Tom Peters

Stay True, stay Authentic, be Different, be Great!

Enjoy the Journey!

Bryan Smeltzer, President

LiquidMind Inc.

 

@LiquidMindsite.com

@BryanSmeltzer.com

© All rights reserved, Bryan Smeltzer, 2021

 

 In my new Podcast, Branding | Successful Branding Strategies, I discuss 10 Key Principles companies or brands need to deploy to sustain long-term revenue growth successfully.

We discuss this, along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.

Please check out "The Visionary Chronicles" on these sites.

Available on

Podbean

Apple Podcast

Spotify

iHeart

Pandora

Google

Amazon

 

If you like what you hear, I would appreciate your following to receive my weekly Podcasts, along with exclusive content as a follower.

 

Subscribe to The Visionary Chronicles PODCAST,  and receive The Visionary Chronicles Newsletter, along with a FREE VISION Notepad.

 

Visionary Interviews, I will be doing some upcoming interviews with some icons in the industry. If you happen to know of someone, I may want to interview, please let me know. Just provide some brief information, and if it works, we will reach out.

 

The Visionary Brands, I will be launching my new book this fall. In preparation, I will be providing some additional, more in-depth discussions around what allows these Visionary Brands to sustain generational success.

 

LiquidMind

a Brand Strategy Firm for those looking to disrupt their industry, build a global digital platform, business execution leadership, or just need someone who understands the complexities of your business and can provide solutions.

 

#thevisionarychroniclespodcast #businesspodcast #leadershippodcast #thevisionarybrandbook #thevisionarybrand #bryansmeltzer #tompeters #timferris #stevejobs #elonmusk @timferris @tompeters #liquidmindsite #liquidmindconsulting #liquidmindbrandstrategy

 

 

 

December 17, 2021

CREATIVITY | How to Maximize IDEA Flow

The Visionary Chronicles PODCAST

 

CHRONICLE: December 17th, 2021

 

"I can't understand why people are frightened of new ideas. I'm frightened of the old ones..."

                                                   Wisdom from John Cage

 

PODCAST:    CREATIVITY | How to Maximize IDEA Flow

 

2018, LinkedIn Survey; Creativity is the number sought-after soft skillset.

 

Creativity is a Cornerstone for an Innovative Thinker and a Progressive Brand. The ability to consistently think of great IDEAS, understand the impact at a brand level, and ensure they are commercialized is a trait few possess and even are willing to explore.

Exploration is a crucial piece for Creativity; having the guts to do what others say is "Impossible" and pursue a Dream and bring it to Reality for others to see. This Exploration brings excitement and passion to a brand. The willingness to FAIL, and FAIL again for the pursuit of reaching the pinnacle of success. Those who are willing to take this challenge, not just once, but make it part of their DNA, their core Identity will succeed, not only in their markets but with their teams and community as well!
With Exploration comes an Artisty around successfully realizing your great IDEA. The creative mastery around molding the IDEA to match your Identity.

The Artist is the one who knows what the painting looks like before a brush is put to canvas. So be an Artist, understand the beauty behind the product, making your communities life more accessible and non-burdensome. The Simple Sophistication of a great product and the Artistry to deliver on your Brand Promise.

To Maximize IDEA flow, you must first be committed to Exploring, embracing Failure, and being an Artist, and all are collectively generating insanely GREAT IDEAS.

What are the areas required to Promote Creativity?

  1. Free Flowing Ideas and Pace: The quicker a decision is made, the better the company. However, having a Brand committed to providing an environment to Create, and generate IDEAS, is one that will never run short on Innovation.

       Free your Mind, let the process take its Pace, provide boundaries and ensure these IDEAS are processed, commercialized, or blown up to     make it great!

  1. Be a Cognitive Thinker vs. a Logical Mindset; Take your time when flushing our IDEAS, understand the implication to the brand and your community. Then, find solutions through Great IDEAS.
  2. Leave the Door Open; Allow IDEAS to enter the Creativity process, do not be quick to judge, and ensure Cognitive Thinkers are at the table, the Creative doers.
  3. Only the Smart Illusion; Creativity is Cognitive, and why the Logic may not always be the best trait in building an Innovative Culture. Intelligence is often misplaced, put in the correct location it can be very productive, placed in the wrong location is disastrous. Having the ability to think of what "could be" vs. "what is" is the DIFFERENCE!
  4. Implement Balance; When Steve Jobs took over at PIXAR, he implemented the "pluses" policy, meaning every negative needed to be balanced with a plus. This simple policy broke down gridlock at PIXAR and was integral to creating their first blockbuster, Toy Story.
  5. More is Less; Brands feel the Ideation process is better served with more people providing more Ideas…the opposite is true; the best Ideation process, where it provides the best IDEAS, is one where the mindset is common Logic is left at the Door. Cognitive THINKERS ONLY!

Many leaders agree that Innovation and Creativity are the most sought-after traits, but most do nothing to promote creating a Culture where Cognitive Thinkers can thrive!

Stay True, stay Authentic, be Different, be Great!

Enjoy the Journey!

Bryan Smeltzer, President

 

#TheVisionaryChronicles PODCAST

#TheVisionaryBrandBook

LiquidMind Inc.

@LiquidMindsite.com

@BryanSmeltzer.com

 

 © All rights reserved, Bryan Smeltzer, 2021

 

THE VISIONARY CHRONICLES PODCAST

In my new Podcast, CREATIVITY | How to Maximize IDEA Flow, I discuss how understanding the exploration process, embracing Risk and a commitment to providing an environment where you embrace Failure is key to generating insanely Great IDEAS.

 

The Visionary Chronicles Podcast

 

We discuss this and other business strategy topics and pressing issues facing Entrepreneurs, Executives, and Small Business Owners.

 

Please check out "The Visionary Chronicles" on these sites.

Available on

 

Podbean

Apple Podcast

Spotify

iHeart

Pandora

Amazon

GOOGLE

 

If you like what you hear, I would appreciate you providing a rating and following to receive my weekly Podcasts, along with exclusive content as a follower.

Subscribe to The Visionary Chronicles PODCAST,  and receive The Visionary Chronicles Newsletter, along with a FREE Vision Notepad.

 

Visionary Interviews, I will be doing some upcoming interviews with some icons in the industry. If you happen to know of someone I may want to interview, please let me know. Just provide some brief information, and if it works, we will reach out.

     

LiquidMind

a Brand Strategy Firm for those looking to disrupt their industry, build a global digital platform, business execution leadership, or just need someone who understands your business's complexities and can provide solutions.

#LiquidMIndsite.com

@LiquidMindsite.com

 

 © All rights reserved, Bryan Smeltzer, 2021

 

 

 

 

                       

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

December 9, 2021

Leadership Traits | How to Identify and Succeed

The Visionary Chronicles PODCAST

CHRONICLE: December 9th, 2021

Inspiration "Leadership is the art of getting someone else to do something you want done because he wants to do it..."

                                                Wisdom from Dwight D. Eisenhower

 

Leadership Traits | How to Identify & Succeed

There are many leadership traits, each is unique, and each is either a strength or a weakness. Those who are humble enough to identify their inherent weaknesses and build them into strength will gain loyalty, and those who choose to ignore these weaknesses inevitably fail.

Having been a part of some of the most iconic brands and working with these leaders, I have found most embrace a Vision, and most can see the future. One way or another, find a way to bring it to reality. They are iconic, but each had a weakness; some recognized it, others ignored it.  

In being a Leader, you must get the team together cohesively to execute your Strategy. Feeling as if you are part of and contributing to a brand's success is something all groups want to be a part of and want it ingrained into their Culture. Leaders who lack the self-awareness to address their weaknesses damage the Brand itself and its Culture, both very difficult to repair.

In looking at these Leaders from inside, and outside perspectives, I have found the following Traits to be the most common. Each is unique, each carries common weaknesses and strengths, but there are Counter traits to correct flaws.

  1. Overconfidence, in most instances, this a very positive Leadership, but when a Leader overpromises and sets unrealistic expectations, the Brand suffers.

Typically the flaw comes from being a short-term planner, not a long-term thinker, and short-sighted on what it will take to execute the plan and the competitive reaction.

Counter;

  • Debate and invite Conversation.
  • Do not be so quick to decide without input.
  • Do not alienate and invite alternative opinions.
  • Ensure you understand long-term implications.
  1. Impulsive, you crave the satisfaction of having made a decision, even though you may not have thoroughly worked through the impact across the Brand. You are not contemplating what is required to execute the plan and the consequences of your decision.

Counter;

  • Take your time and integrate data.
  • Understand your overriding Strategy.
  • Understand consequences.
  1. Rigid, Firm, you control the environment, stick to a process and ensure everyone follows with no change considered. This Leader stifles creativity, eliminates risk, wants predictability, and a result, kills off innovation.

Counter;

  • Be open about Decisions.
  • Take some Risks.
  • Build Trust with the Team.
  • Be Curious.
  1. Insecure, you worry about decisions, those around you, and what they may think.

You are often taken advantage of without resistance, and as a result, Trust is degraded.

Counter;

  • Understand your Fears.
  • Address Best & Worst case scenarios.
  • Find opportunities to Succeed.
  • Relive Successes.

 

All Leaders have frailties, and most are not considered Visionary, but understanding your Weaknesses and finding ways to Strengthen your faults will build loyalty and Trust with your team and your Brand!

                        Stay True, stay Authentic, be Different, be Great!

                        Enjoy the Journey!

                        Bryan Smeltzer, President

 

                        LiquidMind Inc.

                        @LiquidMindsite.com

                        @BryanSmeltzer.com

 

                        © All rights reserved, Bryan Smeltzer, 2021

 

Podcast     In my new Podcast, Leadership Traits | How to Identify & Succeed, I discuss how to identify common Leadership Traits, the pros and cons of each, and counteractions to take if you find yourself with an inherent weakness.  

 

The Visionary Chronicles Podcast

We discuss this and other business strategy topics and pressing issues facing Entrepreneurs, Executives, and Small Business Owners.

Please check out "The Visionary Chronicles" on these sites.

Available on

Podbean

Apple Podcast

Spotify

iHeart

Pandora

Amazon

Google

 

If you like what you hear, I would appreciate you providing a rating and following to receive my weekly Podcasts, along with exclusive content as a follower.

 

Subscribe to The Visionary Chronicles PODCAST,  and receive The Visionary Chronicles Newsletter, along with a FREE Vision Notepad.

 

Visionary Interviews, I will be doing some upcoming interviews with some icons in the industry. If you happen to know of someone I may want to interview, please let me know. Just provide some brief information, and if it works, we will reach out.

Visionary Interviews

 

LiquidMind

a Brand Strategy Firm for those looking to disrupt their industry, build a global digital platform, business execution leadership, or just need someone who understands your business's complexities and can provide solutions.

 

November 12, 2021

Persevere | How to Adapt to Opportunities and Succeed

The Visionary Chronicles Podcast

CHRONICLE: November 15th, 2021

 "Innovation distinguishes between a leader and a follower..."

                                                Wisdom from Steve

 

Persevere | How to Adapt to Opportunities and Succeed

In the environment we currently find ourselves in; it may be counterintuitive to suggest finding an opportunity to succeed versus maintaining the status quo.

I have worked directly with and met many global leaders, visionaries, those who set the path forward for brands. I found a common trait with each of these leaders, PERSEVERANCE, the ability to remain steadfast in executing on their VISION despite the difficulty in achieving its success.  Perseverance is a trait that is easier said than done, and those who authentically have it more often than not succeed where others fail.

I have found over the years in being a part of or working directly with these global ICONIC brands (Oakley, TaylorMade, adidas, Nike, etc.), each has always found a way to set the path forward regardless of the fog that lies ahead.

It is one thing to define an opportunity; it is another to execute on the path to achieve its success. I have found there to be five distinct areas most of these visionaries and companies have in common when faced with realizing these new opportunities;

  1. Stick to your Path/Plan, always take two steps forward, continue to progress. Remain flexible, divert when necessary, but assure the new direction ultimately achieves your Vision.
  2. Do not listen to naysayers. Visionaries are always ahead of those who are behind in their thinking. Be sensitive to opinions, but understand each must move the company towards realizing the new opportunity. Be a team, but be a leader. The road ahead in a crisis is full of barriers; take them on one by one.
  3. Be realistic; it will take you longer than you think and cost more money than you had planned.
  4. Be creative, whether it be product, financing, logistics, find a way to provide value to those who engage with and buy from your brand.
  5. Have thick skin; you will be hit on all sides, be sure to stand tall, remain persistent, engage your team, and communicate continually.
  • Defining an opportunity is easy; executing on your Vision is difficult.
  • This is a "once in a lifetime" opportunity to establish your company, drive revenue growth, and secure your future.
  • Remember, define your Vision, have a Plan, set your path, support your team, communicate relentlessly, persevere through the barrios, and you will succeed.

Stay True, stay Authentic, be Different, be Great!

 Enjoy the Journey!
 

Bryan Smeltzer, President
LiquidMind Inc.

 @LiquidMindsite.com
 @BryanSmeltzer.com

 © All rights reserved, Bryan Smeltzer, 2021

 In my new Podcast, Persevere | How to Adapt to Opportunities and Succeed, I discuss how to find an opportunity through a disruption, execute a cohesive plan, and succeed.  

 

The Visionary Chronicles Podcast

We discuss this and other business strategy topics and pressing issues facing Entrepreneurs, Executives, and Small Business Owners.

Please check out "The Visionary Chronicles" on these sites.

Available on

Podbean

Apple Podcast

Spotify

Amazon PODCASTS

Google PODCASTS

iHeart

Pandora

If you like what you hear, I would appreciate you providing a rating and following to receive my weekly Podcasts, along with exclusive content as a follower.

Subscribe to The Visionary Chronicles PODCAST,  and receive The Visionary Chronicles Newsletter, along with a FREE Vision Notepad.

Visionary Interviews, I will be doing some upcoming interviews with some icons in the industry. If you happen to know of someone, I may want to interview, please let me know. Just provide some brief information, and if it works, we will reach out.

  LiquidMind

A Brand Strategy Firm for those looking to disrupt their industry, build a global digital platform, business execution leadership, or just need someone who understands your business's complexities and can provide solutions.

 

THE VISIONARY CHRONICLES PODCAST

Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.

We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.

He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.

If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;

• iTunes/Apple Podcasts/The Visionary Chronicles

It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews. 

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November 3, 2021

THE VISIONARY CHRONICLES: Direct to Consumer Success | How to Thrive in DTC Business

The Visionary Chronicles  PODCAST 

 

CHRONICLE: November 4th, 2021

 

Inspiration  "Good, better, best. Never let it rest. 'Til your good is better, and your better is best..."

                                                                                                     Wisdom from St. Jerome

 

DTC Success | How to Thrive in Direct to Consumer Business

 

In my new PODCAST, I discuss defining, building, and growing your DTC channel and creating an authentic lifestyle experience.

Successful DTC brands devise a strategy around their core principles, representing a clear "point of difference" from their competitors, category or service and channel.

A brand must define these competitive weapons and deploy them across all lines of defense. These weapons include; digital marketing tiers and metrics analysis allowing you to pivot as needed, strategic and focused social media site development and growth, and authentic community engagement and user base growth. Developing a strategic, ongoing, and relevant game plan will allow a brand to protect its hard-earned equity and product positioning.

Another critical piece to successfully deploy your DTC business is defining your expectations across several tiers. Too many companies and brands we work with through LiquidMind (LiquidMindsite.com) have a very narrow focus, tunnel vision! Broaden and understand the actual landscape you face with DTC, both expansion opportunities and competitive challenges. These will encompass both tangible and intangible metrics. With so much data available, understanding the reasoning behind the numbers, along with the proper application of resources and investments, will determine your success, which means not merely throwing money at an opportunity without first analyzing the demo target and investment required to have an impact.

This investment and analysis require a deep dive to understand the landscape and if you want to become a big fish in a small pond or little fish in the ocean of other brands and similar products. Find your "open" water, define your platforms and understand the success metrics, both tangible and intangible.

The issue with many DTC models is they consider only the tangible but miss on the intangible. For example, all considerations and analyses are attrition, ROAS, CPC, CAC, price point compression, Loyalty, LTV, competitive set, and capabilities.

There are several areas I have defined through our work with both global and start-up brands which has allowed them to sustain long-term success with their DTC business;

  1. Product Innovation Pipeline, constantly be introducing new products and drawing previous generations. So control the supply/demand curve!
  2. Master your Core Business before moving into other categories; master your current category. Don't get greedy; stick to what you know, then migrate.
  3. Provide Value beyond Product; the product is present; Value is the future. Once your community has purchased your product, this is where LTV is maximized. Keep them engaged, provide Value!
  4. Build your Loyalty Loop, clearly understand the customer journey, and make their engagement experience easy.
  5. Create a Relationship, personalize, personalize, personalize! Proactively understand the needs of your customer, both product and experience.

Building, growing, and sustaining your DTC business will provide band equity creation and long-term community loyalty, and the ability to control your destiny.

Stay True, stay Authentic, be Different, be Great!

Enjoy the Journey!

Bryan Smeltzer, President

LiquidMind Inc.

@LiquidMindsite.com

@BryanSmeltzer.com

 

© All rights reserved, Bryan Smeltzer, 2021

 

 

 

The Visionary Chronicles Podcast

I discuss this and other business strategy topics and pressing issues facing Entrepreneurs, Executives, and Small Business Owners.

Please check out "The Visionary Chronicles" on these sites.

Available on

Podbean

Apple Podcast

Spotify

iHeart

Pandora

Amazon 

Google 

 

If you like what you hear, I would appreciate you providing a rating and following to receive my weekly Podcasts, along with exclusive content as a follower.

 

Subscribe to The Visionary Chronicles PODCAST,  and receive The Visionary Chronicles Newsletter, along with a FREE Vision Notepad.

 

Visionary Interviews, I will be doing some upcoming interviews with some icons in the industry. If you happen to know of someone I may want to interview, please let me know. Just provide some brief information, and if it works, we will reach out.

 

LiquidMind

A Brand Strategy Firm for those looking to disrupt their industry, build a global digital platform, business execution leadership, or just need someone who understands your business's complexities and can provide solutions.

Check us out at LiquidMindsite.com

 

Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth.

Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.

We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.

 

He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.

Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.

If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;

  • iTunes/Apple Podcasts/The Visionary Chronicles

It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.

 

The Visionary Chronicles RSS Feed (use for PODCAST players);

  • https://feed.podbean.com/bryansmeltzer/feed.xml

Sign up for The Visionary Chronicles Newsletter at;

 

Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;

Follow me on the following social sites.

  • @liquidmindsite on Facebook
  • @liquidmindsite on Twitter
  • @bryansmeltzer33 on Facebook 
  • @bryansmeltzer on Twitter
  • in/bryansmeltzer on Linkedin

 

October 26, 2021

Innovation Strategy | How to Implement an Innovation Driven Culture

The Visionary Chronicles  PODCAST 

 

CHRONICLE: October 28th, 2021

 "If we are to preserve culture, we must continue to create it...."

                                               Wisdom from Johan Huzinga

PODCAST 

Innovation Strategy | How to Effectively Implement an Innovation-Driven Culture

 

In my new PODCAST, I discuss integrating an innovation-driven culture inside your brand and the commitment it takes to succeed.

TRUE blood Brands find a way to set a Vision driven by an authentic need to Innovate, and Disrupt the Status Quo in their industry or product category.

With LiquidMind, I often am asked, "Where do I start?". For starters, Innovation is an engrained cultural phenomenon. Yes, a phenomenon, something intangible, built into a brand's culture, something you can SEE and FEEL. Thinks of brands, even though you may not be a part of their company, where you can FEEL and SEE the consistently great Innovation they aspire others to achieve!

Being an Innovator is something that is earned, something committed to throughout the company. It is protected by those Artists and Creators whose sole intent is to preserve the SOUL of the brand.

But, where is a company to start? First, it begins at the top, with a Vision to be "Best in Class" and a leader for others to follow. To attain this status, you are forced to innovate, not just one time…" no ONE HIT wonders allowed"…but continually and consistently, generation to generation, always GREAT!

There are several steps to implementing this strategy, and all I discuss in PODCAST, The Visionary Chronicles;

  1. Create, and commit to a Shared Vision. Disrupt, and eliminate your competition.
  2. Define the Team and expectations. Ensure they have your full support, for failure is inevitable and required to sustain success. Ensure you have "checkpoints," but not barriers to realizing a great Idea, always moving forward.
  3. Provide proper resources and tools to succeed on the Vision. Provide oxygen, do not leave your marching to the summit of Everest without the adequate resources to survive.
  4. Define the opportunity and proper fit with your brand. Ensure everyone understands both the positioning and culture.
  5. get out of the way! Disruption is a fast-moving train; you will succeed if you have the right Team with the proper resources!

Innovation is more easily said than done; it takes a commitment to RISK and embracing FAILURE!

                        Stay True, stay Authentic, be Different, be Great!

                        Enjoy the Journey!

Bryan Smeltzer, President

LiquidMind Inc.

@LiquidMindsite.com

@BryanSmeltzer.com

                        © All rights reserved, Bryan Smeltzer, 2021

 

The Visionary Chronicles Podcast

I discuss this and other business strategy topics and pressing issues facing Entrepreneurs, Executives, and Small Business Owners.

 

 Please check out "The Visionary Chronicles" on these sites.

Available on

 

Podbean

Apple Podcast

Spotify

iHeart

Pandora

 

If you like what you hear, I would appreciate you providing a rating and following to receive my weekly Podcasts, along with exclusive content as a follower.

Updates     Subscribe to The Visionary Chronicles PODCAST,  and receive The Visionary Chronicles Newsletter, along with a FREE Vision Notepad.

 

 Visionary Interviews, I will be doing some upcoming interviews with some icons in the industry. If you happen to know of someone I may want to interview, please let me know. Just provide some brief information, and if it works, we will reach out.

 LiquidMind

A Brand Strategy Firm for those looking to disrupt their industry, build a global digital platform, business execution leadership, or just need someone who understands your business's complexities and can provide solutions.

© All Copyrights Reserved, Bryan Smeltzer

                       

THE VISIONARY CHRONICLES PODCAST

 

Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth.

Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.

 

We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.

 

He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.

Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.

 

If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;

 

  • iTunes/Apple Podcasts/The Visionary Chronicles

 

It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.

 

The Visionary Chronicles RSS Feed (use for PODCAST players);

 

  • https://feed.podbean.com/bryansmeltzer/feed.xml

 

Sign up for The Visionary Chronicles Newsletter at;

 

 

Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;

 

Follow me on the following social sites.

  • @liquidmindsite on Facebook
  • @liquidmindsite on Twitter
  • @bryansmeltzer33 on Facebook 
  • @bryansmeltzer on Twitter
  • in/bryansmeltzer on Linkedin

 

 

 

 

 

October 15, 2021

Authentication | Foundational of a Brand‘s Success

The Visionary Chronicles PODCAST 

 

CHRONICLE: October 15th, 2021

 

"The authentic self is the soul made visible..."

                                     Wisdom from Sarah Ben Breathnach

 

PODCAST: Authentication | Foundation to a Brand's Success

 

In my new PODCAST, I discuss Authentication, what it is in by definition, and how Brands can assure they are Truly Authentic.

Most Brands realize that being Authentic is an essential piece of building long-term Loyalty; however, I have found that most do not know what it MEANS to be Authentic. It is an interesting dynamic, and one most Brands never commit to realizing in their day-to-day.

Being Authentic by definition is;  

  1. not false or copied; genuine; real
  2. representing one's true nature or beliefs; true to oneself or the person identified
  3. entitled to acceptance or belief because of agreement with known facts or experience

Your Authentic Brand ID has many different Elements, both tangible and non-tangible, equally crucial to creating a winning Formula, assuring you are staying true to your authentic foundational pillars and brand ETHOS.

You have the Traditional Brand ID Elements; Positioning, Mission, Vision, Personality, and Core Competencies. You also have the non-tangible Elements most Brands forget about or do not commit to; Value, Relationships, Culture, Expression. These, in most instances, are more important than tangible elements. These are the ONES that separate GREAT Brands from AVERAGE Brands!

The Brand that can consistently execute, commit to and support these core elements of a successful company are the ones who will be generational. Just look at some of the brands who fit this mold;

  • Apple
  • Nike
  • Adidas
  • Google
  • Tesla

Having the courage to commit to being Great starts with your Foundational Pillars, those on which your Brand was built. Understanding first the Vision, second how to Execute, and third assuring you are Committed to supporting these Pillars stand.

Stay True, stay Authentic, be Different, be Great!

Enjoy the Journey!

Bryan Smeltzer, President

LiquidMind Inc.

@LiquidMindsite.com

@BryanSmeltzer.com

© All rights reserved, Bryan Smeltzer, 2021

 

THE VISIONARY CHRONICLES PODCAST

 

Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth.

Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.

 

We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.

 

He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.

Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.

If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;

  • iTunes/Apple Podcasts/The Visionary Chronicles

It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.

Please check out The Visionary Chronicles on these sites;

The Visionary Chronicles RSS Feed (use for PODCAST players);

  • https://feed.podbean.com/bryansmeltzer/feed.xml

Sign up for The Visionary Chronicles Newsletter at;

Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;

Follow me on the following social sites.

  • @liquidmindsite on Facebook
  • @liquidmindsite on Twitter
  • @bryansmeltzer33 on Facebook 
  • @bryansmeltzer on Twitter
  • in/bryansmeltzer on Linkedin

If you like what you hear, I would appreciate you providing a rating and following to receive my weekly Podcasts, along with exclusive content as a follower.

 

Subscribe to The Visionary Chronicles PODCAST,  and receive The Visionary Chronicles Newsletter, along with a FREE Vision Notepad.

 

Visionary Interviews, I will be doing some upcoming interviews with some icons in the industry. If you happen to know of someone, I may want to interview, please let me know. Just provide some brief information, and if it works, we will reach out.

         

LiquidMind

A Brand Strategy Firm for those looking to disrupt their industry, build a global digital platform, business execution leadership, or just need someone who understands your business's complexities and can provide solutions.

 

 

October 7, 2021

Breakaway Products | Establishing a First Move Advantage

The Visionary Chronicles

CHRONICLE: October 7th, 2021

"There is no innovation and creativity without failure. Period..."

                                                                                    Wisdom from Brene Brown

Breakaway Products | Establishing a First Mover Advantage

 

In my new PODCAST, I discuss how Brands who have committed themselves to execute a Product Innovation platform driven by Failure and led through Breakaway goals is a Formula for Success

No great product has EVER been created without first failing! Failure is part of the process, but Failure also entails Managing Risk. The Risk is that things will not turn out as you had planned, but this part of being a generational leader, one who Disrupts while others are complacent.

Being able to find a way to Disrupt through Breakaway Products, ones that are Generational in their impact is the pinnacle of Brand innovation. To have this process integrated into your Brand, you first need to understand the commitment required, not just seasonally but all year long! This is where most brands jump off the boat for fear of failure, not realizing success.

The Breakaway concept is to realize a product that changes the game in your category, forces others to follow, and changes how we interact or perform in our day-to-day lives. The concept can be technology, consumer products, or any process which changes how we interact daily, and more often than not, something we thought we never needed. As Henry Ford famously said, "If I had asked my customer what they wanted, they would have said… 'a faster horse'." Look where we are at today due to Henry Ford's Vision, a true Visionary, one that changed our mode of transportation!

Being a Visionary means, you embrace Risk, understanding that this is a weapon to create great things or a paralyzing of Failure. Be Visionary, adopt Risk as part of your process, and know that failure is the stepping stone to eventual success. Although not all Risk is brilliant, you must know when to move on, or your Idea will bring you down to earth. Knowing the difference is being a Leader.

Be A Visionary, Be A Risk Taker, Be a Generational Brand! Breakaway from your Competition…

 

Stay True, stay Authentic, be Different, be Great!

Enjoy the Journey!

Bryan Smeltzer, President

LiquidMind Inc.

@LiquidMindsite.com

@BryanSmeltzer.com

 

 © All rights reserved, Bryan Smeltzer, 2021

 

The Visionary Chronicles Podcast

I discuss this and other business strategy topics and pressing issues facing Entrepreneurs, Executives, and Small Business Owners.

Please check out "The Visionary Chronicles" on these sites.

Available on

Podbean

Apple Podcast

Spotify

iHeart

Pandora

If you like what you hear, I would appreciate you providing a rating and following to receive my weekly Podcasts, along with exclusive content as a follower.

 

 Subscribe to The Visionary Chronicles PODCAST,  and receive The Visionary Chronicles Newsletter, along with a FREE Vision Notepad.

 

Visionary Interviews, I will be doing some upcoming interviews with some icons in the industry. If you happen to know of someone, I may want to interview, please let me know. Just provide some brief information, and if it works, we will reach out.

                        

LiquidMind

A Brand Strategy Firm for those looking to disrupt their industry, build a global digital platform, business execution leadership, or just need someone who understands your business's complexities and can provide solutions.

 

© All Copyrights Reserved, Bryan Smeltzer

 

THE VISIONARY CHRONICLES PODCAST

 

Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth.

Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.

We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.

 

He is the Author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.

Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.

 

If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;

  • iTunes/Apple Podcasts/The Visionary Chronicles

It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.

 

The Visionary Chronicles RSS Feed (use for PODCAST players);

 

  • https://feed.podbean.com/bryansmeltzer/feed.xml

Sign up for The Visionary Chronicles Newsletter at;

Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;

 

Follow me on the following social sites.

  • @liquidmindsite on Facebook
  • @liquidmindsite on Twitter
  • @bryansmeltzer33 on Facebook 
  • @bryansmeltzer on Twitter
  • in/bryansmeltzer on Linkedin