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Bryan Smeltzer‘s Podcast on driving your brand, product, and marketing through an innovation driven mindset and disruptive strategies.

Persevere | How to Adapt to Opportunities and Succeed

November 12, 2021

The Visionary Chronicles Podcast

CHRONICLE: November 15th, 2021

 "Innovation distinguishes between a leader and a follower..."

                                                Wisdom from Steve


Persevere | How to Adapt to Opportunities and Succeed

In the environment we currently find ourselves in; it may be counterintuitive to suggest finding an opportunity to succeed versus maintaining the status quo.

I have worked directly with and met many global leaders, visionaries, those who set the path forward for brands. I found a common trait with each of these leaders, PERSEVERANCE, the ability to remain steadfast in executing on their VISION despite the difficulty in achieving its success.  Perseverance is a trait that is easier said than done, and those who authentically have it more often than not succeed where others fail.

I have found over the years in being a part of or working directly with these global ICONIC brands (Oakley, TaylorMade, adidas, Nike, etc.), each has always found a way to set the path forward regardless of the fog that lies ahead.

It is one thing to define an opportunity; it is another to execute on the path to achieve its success. I have found there to be five distinct areas most of these visionaries and companies have in common when faced with realizing these new opportunities;

  1. Stick to your Path/Plan, always take two steps forward, continue to progress. Remain flexible, divert when necessary, but assure the new direction ultimately achieves your Vision.
  2. Do not listen to naysayers. Visionaries are always ahead of those who are behind in their thinking. Be sensitive to opinions, but understand each must move the company towards realizing the new opportunity. Be a team, but be a leader. The road ahead in a crisis is full of barriers; take them on one by one.
  3. Be realistic; it will take you longer than you think and cost more money than you had planned.
  4. Be creative, whether it be product, financing, logistics, find a way to provide value to those who engage with and buy from your brand.
  5. Have thick skin; you will be hit on all sides, be sure to stand tall, remain persistent, engage your team, and communicate continually.
  • Defining an opportunity is easy; executing on your Vision is difficult.
  • This is a "once in a lifetime" opportunity to establish your company, drive revenue growth, and secure your future.
  • Remember, define your Vision, have a Plan, set your path, support your team, communicate relentlessly, persevere through the barrios, and you will succeed.

Stay True, stay Authentic, be Different, be Great!

 Enjoy the Journey!

Bryan Smeltzer, President
LiquidMind Inc.


 © All rights reserved, Bryan Smeltzer, 2021

 In my new Podcast, Persevere | How to Adapt to Opportunities and Succeed, I discuss how to find an opportunity through a disruption, execute a cohesive plan, and succeed.  


The Visionary Chronicles Podcast

We discuss this and other business strategy topics and pressing issues facing Entrepreneurs, Executives, and Small Business Owners.

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A Brand Strategy Firm for those looking to disrupt their industry, build a global digital platform, business execution leadership, or just need someone who understands your business's complexities and can provide solutions.



Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.

We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.

He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.

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