The Visionary Chronicles
I spent 20 years in executive roles at Oakley, adidas, TaylorMade, and K-Swiss — then built and sold my own brand to a VC firm. Now I run LiquidMind, a brand strategy advisory firm, and I share everything I know on this show.
The Visionary Chronicles is a weekly podcast for CMOs, founders, and brand leaders who want to build iconic, generational companies — not just survive the next quarter. Every episode delivers the brand strategy, visionary leadership, and product innovation frameworks that the world's most admired companies actually use.
Ranked #1 Visionary Podcast and Top 50 Global Marketing Podcast by Feedspot. Hosted by Bryan Smeltzer — bestselling author of The Visionary Brand (Readers Favorite Award) and The Visionary Leader (#1 Amazon Bestseller, Business Category).
What you will find here: brand strategy frameworks you can apply immediately, deep dives into history's greatest visionary leaders, real case studies from Oakley, Nike, Apple, Ford, and adidas, premium series built directly from the books, and guest conversations with executives who have done it at scale.
Start with the series: Becoming a Visionary Brand (brand strategy) or The Road to Visionary Leadership (leadership development). Both are complete frameworks — not standalone episodes.
Courses, books, and advisory: TheVisionaryFiles.com | bryansmeltzer.com
Podcast Description
I spent 20 years in executive roles at Oakley, adidas, TaylorMade, and K-Swiss — then built and sold my own brand to a VC firm. Now I run LiquidMind, a brand strategy advisory firm, and I share everything I know on this show.
The Visionary Chronicles is a weekly podcast for CMOs, founders, and brand leaders who want to build iconic, generational companies — not just survive the next quarter. Every episode delivers the brand strategy, visionary leadership, and product innovation frameworks that the world's most admired companies actually use.
Ranked #1 Visionary Podcast and Top 50 Global Marketing Podcast by Feedspot. Hosted by Bryan Smeltzer — bestselling author of The Visionary Brand (Readers Favorite Award) and The Visionary Leader (#1 Amazon Bestseller, Business Category).
What you will find here: brand strategy frameworks you can apply immediately, deep dives into history's greatest visionary leaders, real case studies from Oakley, Nike, Apple, Ford, and adidas, premium series built directly from the books, and guest conversations with executives who have done it at scale.
Start with the series: Becoming a Visionary Brand (brand strategy) or The Road to Visionary Leadership (leadership development). Both are complete frameworks — not standalone episodes.
Courses, books, and advisory: TheVisionaryFiles.com | bryansmeltzer.com
Episodes

Oct 28, 2020
Entrepreneurship | Top Leadership Traits
Oct 28, 2020
Oct 28, 2020
20 min
Bryan discusses the Top Leadership Traits of Entrepreneurs, and how they can impact the development and growth of brands.
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
• iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.
Please check out The Visionary Chronicles on these sites;
• Apple Podcast• Podbean• Spotify• iHeart• Pandora
Sign up for The Visionary Chronicles Newsletter at;
• The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;• bryansmeltzer.com/contact/

Oct 21, 2020
QA Session | Why do Businesses Succeed or Fail?
Oct 21, 2020
Oct 21, 2020
29 min
In this Podcast, we discuss the reality behind why businesses either succeed or fail and the odds for both scenarios.I provide statistics and the top reasons for business failure.
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the Author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.
Please check out The Visionary Chronicles on these sites;
Apple Podcast
Podbean
Spotify
iHeart
Pandora
Sign up for The Visionary Chronicles Newsletter at;
The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;
com/contact/

Oct 14, 2020
Team | Building, Managing a High Octane Team
Oct 14, 2020
Oct 14, 2020
19 min
Bryan discusses how to effectively build, manage, and passionately lead a high octane brand team.
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
• iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.
Please check out The Visionary Chronicles on these sites;
• Apple Podcast• Podbean• Spotify• iHeart• Pandora
Sign up for The Visionary Chronicles Newsletter at;
• The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;
• bryansmeltzer.com/contact/

Oct 7, 2020
Oct 7, 2020
20 min
Bryan discusses Lifestyle Branding, the 5 critical points to ensuring you can effectively and authentically position your Brand to Drive Value beyond Product.
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the Author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.
Please check out The Visionary Chronicles on these sites;
Apple Podcast
Podbean
Spotify
iHeart
Pandora
Sign up for The Visionary Chronicles Newsletter at;
The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;
https://bryansmeltzer.com/contact/

Sep 30, 2020
Sep 30, 2020
19 min
Bryan discusses how to strategically gain market share through "The Squeeze". Finding ways to tier price points without reducing equity while gaining category market share.
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the Author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
• iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.
Please check out The Visionary Chronicles on these sites;
• Apple Podcast• Podbean• Spotify• iHeart• Pandora
Sign up for The Visionary Chronicles Newsletter at;
• The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;• bryansmeltzer.com/contact/

Sep 23, 2020
QA Session | How to Lead through a Crisis
Sep 23, 2020
Sep 23, 2020
21 min
In this Podcast, we discuss 10 areas on how to effectively, and efficiently lead through a Crisis. This is timely based on where we find ourselves today and will provide valuable insight through any future Crisis.
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
• iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.
Please check out The Visionary Chronicles on these sites;
• Apple Podcast• Podbean• Spotify• iHeart• Pandora
Sign up for The Visionary Chronicles Newsletter at;
• The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;• bryansmeltzer.com/contact/
Follow Bryan;• Web; bryansmeltzer.com• Facebook; facebook.com/bryansmeltzer33• Twitter; twitter.com/bryansmeltzer• LinkedIn; linkedin.com/in/bryansmeltzer• LiquidMind Inc;liquidmindsite.com• YouTube;BryanSmeltzer Channel
or Schedule a time to meet;• Calendy; calendly.com/liquidmind

Sep 16, 2020
Visionaries | Andrew Carnegie
Sep 16, 2020
Sep 16, 2020
18 min
Bryan discusses another generational Visionary, Andrew Carnegie. Carnegie an immigrant from Scotland went on to create the largest empire in US History at the time, Steel, eventually selling to JP Morgan for $480M in 1901.
Carnegie would then go on to become one of the most generous Philanthropists in American history. With a worth of over $309B in today's dollars, he would give most away.
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the Author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.
Please check out The Visionary Chronicles on these sites;
Apple Podcast
Podbean
Spotify
iHeart
Pandora
Sign up for The Visionary Chronicles Newsletter at;
The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;
com/contact/
Follow Bryan;
Web; com
Facebook; com/bryansmeltzer33
Twitter; com/bryansmeltzer
LinkedIn; com/in/bryansmeltzer
LiquidMind Inc;com
YouTube;BryanSmeltzer Channel
or Schedule a time to meet;
Calendy; com/liquidmind

Sep 9, 2020
Branding | Successful Branding Strategies
Sep 9, 2020
Sep 9, 2020
21 min
Bryan discusses the 10 Foundational Branding Principles of successful, generational brands (Oakley, Nike, adidas, etc.).
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
In having over 25 years of executive-level experience w/ some the worlds most Iconic brands; Oakley, K-Swiss, TaylorMade,adidas, Schutt Sports, Arena, across global business development, product creation, marketing strategy, and sales execution, Bryan brings a wealth of direct, first-hand knowledge of how brands sustain their Vision and drive generational growth.
Bryan has direct insight into the world of Entrepreneurship, having built a men's apparel brand, eventually selling to a Venture Capital firm after 10 years of profitable growth.
He is the author of "The Visionary Brand", a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.

The Visionary Chronicles
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion while maintaining and sustaining your Vision for long-term revenue growth.
Discussions around disruptive strategies and executable market drivers provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is president of LiquidMind Inc., a global brand strategy firm in Southern California.
If you enjoy The Visionary Chronicles Podcast, it would be great if you could please leave a short Review at;
• iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.
Please check out The Visionary Chronicles on these sites;
• Apple Podcast
• Podbean
• Spotify
• iHeart
• Pandora
• Amazon Music
• Google Play
The Visionary Chronicles RSS Feed (use for PODCAST players);
•https://feed.podbean.com/bryansmeltzer/feed.xml
Sign up for The Visionary Chronicles Newsletter at;
• The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;• bryansmeltzer.com/contact/








