The Visionary Chronicles
I spent 20 years in executive roles at Oakley, adidas, TaylorMade, and K-Swiss — then built and sold my own brand to a VC firm. Now I run LiquidMind, a brand strategy advisory firm, and I share everything I know on this show.
The Visionary Chronicles is a weekly podcast for CMOs, founders, and brand leaders who want to build iconic, generational companies — not just survive the next quarter. Every episode delivers the brand strategy, visionary leadership, and product innovation frameworks that the world's most admired companies actually use.
Ranked #1 Visionary Podcast and Top 50 Global Marketing Podcast by Feedspot. Hosted by Bryan Smeltzer — bestselling author of The Visionary Brand (Readers Favorite Award) and The Visionary Leader (#1 Amazon Bestseller, Business Category).
What you will find here: brand strategy frameworks you can apply immediately, deep dives into history's greatest visionary leaders, real case studies from Oakley, Nike, Apple, Ford, and adidas, premium series built directly from the books, and guest conversations with executives who have done it at scale.
Start with the series: Becoming a Visionary Brand (brand strategy) or The Road to Visionary Leadership (leadership development). Both are complete frameworks — not standalone episodes.
Courses, books, and advisory: TheVisionaryFiles.com | bryansmeltzer.com
Podcast Description
I spent 20 years in executive roles at Oakley, adidas, TaylorMade, and K-Swiss — then built and sold my own brand to a VC firm. Now I run LiquidMind, a brand strategy advisory firm, and I share everything I know on this show.
The Visionary Chronicles is a weekly podcast for CMOs, founders, and brand leaders who want to build iconic, generational companies — not just survive the next quarter. Every episode delivers the brand strategy, visionary leadership, and product innovation frameworks that the world's most admired companies actually use.
Ranked #1 Visionary Podcast and Top 50 Global Marketing Podcast by Feedspot. Hosted by Bryan Smeltzer — bestselling author of The Visionary Brand (Readers Favorite Award) and The Visionary Leader (#1 Amazon Bestseller, Business Category).
What you will find here: brand strategy frameworks you can apply immediately, deep dives into history's greatest visionary leaders, real case studies from Oakley, Nike, Apple, Ford, and adidas, premium series built directly from the books, and guest conversations with executives who have done it at scale.
Start with the series: Becoming a Visionary Brand (brand strategy) or The Road to Visionary Leadership (leadership development). Both are complete frameworks — not standalone episodes.
Courses, books, and advisory: TheVisionaryFiles.com | bryansmeltzer.com
Episodes

Sep 4, 2020
Leadership | Qualities of Successful Leaders
Sep 4, 2020
Sep 4, 2020
17 min
Bryan discusses the qualities of great, Visionary leaders and how they are able to build, grow, and maintain a culture of authentication for generations. Each is unique, but all have these tangible qualities in common.
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
In having over 25 years of executive-level experience w/ some the worlds most Iconic brands; Oakley, K-Swiss, TaylorMade,adidas, Schutt Sports, Arena, across global business development, product creation, marketing strategy, and sales execution, Bryan brings a wealth of direct, first-hand knowledge of how brands sustain their Vision and drive generational growth.
Bryan has direct insight into the world of Entrepreneurship, having built a men's apparel brand, eventually selling to a Venture Capital firm after 10 years of profitable growth.
He is the author of "The Visionary Brand", a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.

Aug 28, 2020
Pivoting | Redirect your Path
Aug 28, 2020
Aug 28, 2020
18 min
Bryan talks about the immediate, and long term value in Pivoting. In the current environment we are in being able to find opportunities and execute against your plan is crucial to your success.
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.In having over 25 years of executive-level experience w/ some the worlds most Iconic brands; Oakley, K-Swiss, TaylorMade,adidas, Schutt Sports, Arena, across global business development, product creation, marketing strategy, and sales execution, Bryan brings a wealth of direct, first-hand knowledge of how brands sustain their Vision and drive generational growth.Bryan has direct insight into the world of Entrepreneurship, having built a men's apparel brand, eventually selling to a Venture Capital firm after 10 years of profitable growth. He is the author of "The Visionary Brand", a book on how brands sustain and maintain their Vision over generations.Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.

Aug 21, 2020
Failure | Stepping Stones to Success
Aug 21, 2020
Aug 21, 2020
18 min
Bryan discusses Failure, and how embracing failure, taking risk and making this a foundational part of your brand and culture will lead to success.
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
In having over 25 years of executive level experience w/ some the worlds most Iconic brands; Oakley, K-Swiss, TaylorMade,adidas, Schutt Sports, Arena, across global business development, product creation, marketing strategy, and sales execution, Bryan brings a wealth of direct, first hand knowledge of how brands sustain their Vision and drive generational growth.
Bryan has direct insight into the world of Entrepreneurship, having built a mens apparel brand, eventually selling to a Venture Capital firm after 10 years of profitable growth.
He is the Author of "The Visionary Brand", a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.

Aug 14, 2020
The One Priority | How to get things Done
Aug 14, 2020
Aug 14, 2020
19 min
Bryan discusses The One Priority, and how to get things done in a world with so many distractions. Being able to focus, remain effective, and efficient is key to eliminating the daily frustration.
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.In having over 25 years of executive-level experience w/ some the worlds most Iconic brands; Oakley, K-Swiss, TaylorMade,adidas, Schutt Sports, Arena, across global business development, product creation, marketing strategy, and sales execution, Bryan brings a wealth of direct, first-hand knowledge of how brands sustain their Vision and drive generational growth.Bryan has direct insight into the world of Entrepreneurship, having built a men's apparel brand, eventually selling to a Venture Capital firm after 10 years of profitable growth. He is the author of “The Visionary Brand”, a book on how brands sustain and maintain their Vision over generations.Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.

Aug 7, 2020
Vision | Vision vs Visionaries
Aug 7, 2020
Aug 7, 2020
17 min
Bryan discusses having Vision vs Visionaries, and how they differ in running your brand and how you can apply Visionary Principles to your successful, long term growth.
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.In having over 25 years of executive-level experience w/ some the worlds most Iconic brands; Oakley, K-Swiss, TaylorMade,adidas, Schutt Sports, Arena, across global business development, product creation, marketing strategy, and sales execution, Bryan brings a wealth of direct, first-hand knowledge of how brands sustain their Vision and drive generational growth.Bryan has direct insight into the world of Entrepreneurship, having built a men's apparel brand, eventually selling to a Venture Capital firm after 10 years of profitable growth. He is the author of “The Visionary Brand”, a book on how brands sustain and maintain their Vision over generations.Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.

Jul 31, 2020
Visionaries | John D. Rockefeller
Jul 31, 2020
Jul 31, 2020
18 min
Bryan discusses Visionaries and how they were able to Disrupt an Industry or create their own category.In this Podcast, Bryan discusses John D Rockefeller, founder of Standard Oil and one of the wealthiest Entrepreneurs ever.
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
In having over 25 years of executive-level experience w/ some the worlds most Iconic brands; Oakley, K-Swiss, TaylorMade,adidas, Schutt Sports, Arena, across global business development, product creation, marketing strategy, and sales execution, Bryan brings a wealth of direct, first-hand knowledge of how brands sustain their Vision and drive generational growth.
Bryan has direct insight into the world of Entrepreneurship, having built a men's apparel brand, eventually selling to a Venture Capital firm after 10 years of profitable growth.
He is the author of “The Visionary Brand”, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.

Jul 27, 2020
Innovation | Innovate don't Imitate
Jul 27, 2020
Jul 27, 2020
17 min
Bryan talks about how to remain Innovative, and not take short cuts through Imitation. Be true to your brand, and stay authentic.
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.In having over 25 years of executive-level experience w/ some the worlds most Iconic brands; Oakley, K-Swiss, TaylorMade,adidas, Schutt Sports, Arena, across global business development, product creation, marketing strategy, and sales execution, Bryan brings a wealth of direct, first-hand knowledge of how brands sustain their Vision and drive generational growth.Bryan has direct insight into the world of Entrepreneurship, having built a men's apparel brand, eventually selling to a Venture Capital firm after 10 years of profitable growth. He is the Author of “The Visionary Brand”, a book on how brands sustain and maintain their Vision over generations.Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.

Jul 20, 2020
Stress | How to Manage through the Ups and Downs
Jul 20, 2020
Jul 20, 2020
18 min
Bryans discusses Stress, and how to manage through the dynamics of your daily life. He provides insight from Tim Ferris, and Stephen Covey on personal effectiveness and setting priorities.
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.In having over 25 years of executive-level experience w/ some the worlds most Iconic brands; Oakley, K-Swiss, TaylorMade,adidas, Schutt Sports, Arena, across global business development, product creation, marketing strategy, and sales execution, Bryan brings a wealth of direct, first-hand knowledge of how brands sustain their Vision and drive generational growth.Bryan has direct insight into the world of Entrepreneurship, having built a men's apparel brand, eventually selling to a Venture Capital firm after 10 years of profitable growth. He is the author of “The Visionary Brand”, a book on how brands sustain and maintain their Vision over generations.Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.

The Visionary Chronicles
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion while maintaining and sustaining your Vision for long-term revenue growth.
Discussions around disruptive strategies and executable market drivers provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is president of LiquidMind Inc., a global brand strategy firm in Southern California.
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