The Visionary Chronicles

Goals | How to Set Goals and Realize your Vision

The Visionary Chronicles
CHRONICLE: June 21st, 2022
Inspiration  "When it is obvious that the goals cannot be reached, don't adjust the goals, adjust the action steps..."                                                                                                                                                                               Life Wisdom from Confucious
PODCAST: Goals | How to Set Goals and achieve your Vision
With the new year, and the past year having presented so many challenges, the ability to move ahead with your goals is imperative. It sets the future, moves us beyond the past, and allows you to achieve that which seems unattainable. But how do you effectively set and achieve your goals? Interestingly, I get quite often from the companies we engage with and leaders looking for answers to increasing innovation, productivity, or efficiency. The realization when they fall flat on their face and do not know who to recover. This scenario reflects the real world, where only 8% of those who set goals achieve them.
In my new Visionary Chronicles PODCAST, Goals | How to Set Goals, and achieve your Vision, I tackle this question, providing insightful principles on setting goals properly and executing them through a step by step process.Setting realistic or unrealistic goals, they must be challenging but attainable. Here are several proven Principles shown to work by the ELITE 8%;
1. Change your daily Habits or Routines to enhance productivity. Look at your daily/hourly routine, disrupt it to find more time.2. Be realistic with your Goals, but offer up a Stretch to achieving it. They must be attainable, but only through sweat and failures along the way. Give everyone a sense of accomplishment. 3. Find support where needed after analyzing your daily Habits/Routine. You can not achieve Success consistently without some help…find it.4. Take Two Steps Forward and one Step back. The path to Success is not a straight line, step back and evaluate the way forward. 5. Share Success, Embrace Failure. Failure is your pathway to eventual Success.6. Move out of the Status quo to realize your Vision. Break free from Habits, change your routine to be more effective. Also, don't multi-task; your brain likes to complete one path before moving on to another.7. Realize progress, find what works and what does not. Do more of what works and less of what does not. Simple, but powerful!8. Have Faith, know you are not alone—calming influence in turbulent times.9. Adapt. Times change, be ready to make your move. Covid should be a lesson learned when being prepared to Adapt.10. Always be moving forward. When you take two steps forward, just do not take three back. 
Concluding and summarizing these principles, you will find roadblocks, and barriers to achieving eventual Success, just stick to your path no matter how rocky. The old cliché holds, if it were easy, everyone would do it.Set definitive goals, change your habits, find support along the way, and have Faith that all things will work together for good.
Stay True, stay Authentic, be Different, and be Great!
Enjoy the Journey!Bryan Smeltzer, PresidentLiquidMind Inc.@LiquidMindsite.com@BryanSmeltzer.com
© All rights reserved, Bryan Smeltzer, 2022
In my new Podcast, Goals | How the set yourself for Success through Strategic Goal Setting, I discuss how to set your goals correctly and the principles to achieving them, whether in your personal or professional life.
 
The Visionary Chronicles Podcast
 We discuss this and other business strategy topics and pressing issues facing Entrepreneurs, Executives, and Small Business Owners.
 
Please check out "The Visionary Chronicles" on these sites. Available on
PodbeanApple PodcastSpotifyiHeartPandoraIf you like what you hear, I would appreciate you providing a rating and following to receive my weekly Podcasts, along with exclusive content as a follower. 
 
Subscribe to The Visionary Chronicles PODCAST,  and receive The Visionary Chronicles Newsletter, along with a FREE Vision Notepad. Visionary Interviews, I will be doing some upcoming interviews with some icons in the industry. If you happen to know of someone I may want to interview, please let me know. Just provide some brief information, and if it works, we will reach out. Visionary Interviews
 
LiquidMinda Brand Strategy Firm for those looking to disrupt their industry, build a global digital platform, business execution leadership, or just need someone who understands your business's complexities and can provide solutions.
 
 
 
   
 
 
 
 
 
 
 
 
 

Perseverance | How to Adapt to an Opportunity and Succeed

Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.
Please check out The Visionary Chronicles on these sites;
Apple Podcast
Podbean
Spotify
iHeart
Pandora 
Sign up for The Visionary Chronicles Newsletter at;
The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;
bryansmeltzer.com/contact/

Start up | How to Pitch your Company to Investors

Bryan discusses the importance of having properly prepared for pitching to Investors. The critical areas to execute in order to have a great meeting, and a presentation that leads to a potential deal.
 
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.
Please check out The Visionary Chronicles on these sites;
Apple Podcast
Podbean
Spotify
iHeart
Pandora
 
Sign up for The Visionary Chronicles Newsletter at;
The Visionary Chronicles Newsletter
 
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;
bryansmeltzer.com/contact/
 

Sustainable Innovation | How to Structure your Brand to Innovate

Bryan discusses how to apply structure to your brand in order to build long term sustainable Innovation.He took examples from Apple and other companies that have implemented this structure to achieve ongoing success.
 
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
• iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews. 
Please check out The Visionary Chronicles on these sites; 
• Apple Podcast• Podbean• Spotify• iHeart• Pandora
Sign up for The Visionary Chronicles Newsletter at;
•  The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;•  bryansmeltzer.com/contact/
 
 

Loyalty Loop | How to Engage beyond Purchase

The Visionary Chronicles
CHRONICLE: November 13th, 2020
" Success is the result of perfection, hard work, learning from failure, loyalty, and persistence..."                                                                                                                   Wisdom from Colin Powell
Loyalty Loop | How to Engage beyond Purchase
A brand's ability to engage, provide value, create loyalty, and build a community is correlated with their ability to create a complete product lifecycle buying experience… 
The Loyalty Loop…
Gone are the days when the traditional purchase funnel remains effective (Awareness, Consider, Evaluate, and Purchase). Those who choose to engage with customers beyond purchase understand this is the most critical time when building a long-term relationship. 
With e-comm becoming an integral segment of a brand's future revenue stream, their ability to seamlessly and authentically engage post-purchase builds loyalty. Loyalty can not be purchased, it is earned, earned through providing value beyond purchase, and personalizing their brand experience. It is not enough to create Awareness, you must build Loyalty. Loyalty is what creates Communities, and Advocates for the brand itself. The lifeblood and the growth of a brand will be realized through loyal communities, those who enjoy the brand experience and advocate their products.
This new way of engaging through the Loyalty Loop is to take the Traditional purchase funnel, and close the loop;
Traditional (STATIC)1. Awareness2. Consideration3. Evaluate4. Purchase
 Loyalty Loop (DYNAMIC)1. Enjoy2. Advocate 3. Bond
Each touchpoint beyond purchase is critical to brand/product growth, whether a good or bad experience, it is always best to proactively engage beyond purchase, making the consumer feel you care for them personally.
" You give loyalty, you'll get it back. You give love, you'll get it back…"                                                                          Tommy Lasorda
In my new Podcast, Loyalty Loop | How to Engage beyond Purchase I discuss why it is integral to a brands long term success to ensure they have a complete Loyalty Loop process in place, and it is integrated into the Foundational Pillars of the company, executed seamlessly.
We discuss this and other business strategy topics and pressing issues facing Entrepreneurs, Executives, and Small Business Owners.
 Please check out "The Visionary Chronicles" on these sites. Available on
PodbeanApple PodcastSpotifyiHeartPandora
If you like what you hear, I would appreciate you providing a rating and following to receive my weekly Podcasts, along with exclusive content as a follower. 

Success | Key Factors to Succeeding in Business

Podcast on what Factors are key to building a Successful, long term business.There are many factors beyond a great product that must be executed in order to create, build and grow a brand.
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the Author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
• iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews. 
Please check out The Visionary Chronicles on these sites; 
• Apple Podcast• Podbean• Spotify• iHeart• Pandora
Sign up for The Visionary Chronicles Newsletter at;
•  The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;•  bryansmeltzer.com/contact/

Entrepreneurship | Top Leadership Traits

Bryan discusses the Top Leadership Traits of Entrepreneurs, and how they can impact the development and growth of brands.
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
• iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews. 
Please check out The Visionary Chronicles on these sites; 
• Apple Podcast• Podbean• Spotify• iHeart• Pandora
Sign up for The Visionary Chronicles Newsletter at;
•  The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;•  bryansmeltzer.com/contact/

QA Session | Why do Businesses Succeed or Fail?

In this Podcast, we discuss the reality behind why businesses either succeed or fail and the odds for both scenarios.I provide statistics and the top reasons for business failure. 
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the Author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.
Please check out The Visionary Chronicles on these sites;
Apple Podcast
Podbean
Spotify
iHeart
Pandora
Sign up for The Visionary Chronicles Newsletter at;
The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;
com/contact/