The Visionary Chronicles

Visionary Mindset | Creating a Vision for Your Brand

 The Visionary Chronicles Podcast
CHRONICLE | 168
September 10th, 2024
 
Welcome to The Visionary Chronicles Podcast. In this episode, we're diving into a topic crucial for every business leader and entrepreneur: Brand Vision.
In this episode, we'll explore the art and science of creating a compelling vision for your brand. Whether launching a startup or reimagining an established company, a clear brand vision is your foundation for long-term success, guiding every decision and shaping your future.
We'll unpack:
What exactly is a brand vision and why it's essential
The key elements that make up a potent brand vision
Practical steps to develop and passionately build your vision
How to align your team and stakeholders with your brand vision
Real-world examples of companies that have leveraged strong brand visions to achieve remarkable success
So, if you're ready to take your brand from where it is to where it could be, stay tuned. We're about to embark on a journey that could transform your business and impact your industry.
Let's dive in and start crafting your brand's visionary future.
 
"Thank you to those who have subscribed to The Visionary Chronicles" and for those of you who have not, please go to bryansmeltzer.com"
 
Visionary Mindset | How to Create A Vision for Your Brand
Chronicle Intro |
What sets excellent, Visionary leaders apart from others who aspire to emulate their success? What traits do they possess and use to achieve such historical status?
 
"Think Different." - Steve Jobs
 
Unlock your brand's potential with a visionary mindset! Learn how to create a compelling vision that guides your success. Watch, share, and build a visionary brand today!
 
CHRONICLE SEGMENTS
00:00 Introduction
00:44 Brand Vision
01:47 Succinct Statements
03:05 Vision Importance
05:45 Setting Vision
07:32 Purpose Understanding
09:31 Market Analysis
12:32 Vision Statement
15:53 Periodic Review
19:53 Closing Remarks
 
Discover how to create a visionary brand with effective strategies and visionary mindset. Learn the importance of vision and how to set goals for lasting success.
 
The Visionary Chronicles Podcast was ranked the #1 Global Visionary Podcast & Top 50 Marketing podcast by Feedspot.
 
#brandvision, #creatingavision, #visionarybrands, #brandsuccess, #businessstrategy, #innovativecultures, #productcreators, #marketingsolutions, #visionstatement, #brandpurpose, #businessgoals, #marketanalysis, #competitionanalysis, #teamcollaboration, #visionexecution, #visionaryleadership, #SteveJobstraits, #leadwithintegrity, #innovativeleaders, #leadershippodcast, #visionary, brands, #thevisionarybrand, #leadership, #thevisionarychroniclespodcast, #thevisionarybrandbook, #brandtips, #brandingprinciples
 
About |
Bryan Smeltzer is a bestselling author, business executive, and entrepreneur. He has held executive leadership positions in brand business development, multi-category product development, and global marketing at major brands like Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, and other international companies.
Bryan also founded a men's apparel brand and successfully ran it for ten years before selling it to a venture capital firm.
The Visionary Chronicles Podcast
Bryan hosts The Visionary Chronicles podcast, which Feedspot has ranked as the #1 Visionary and one of the Top 50 Marketing Podcasts.
Follow The Visionary Chronicles Podcast | The Visionary Chronicles Sign Up
The Visionary Brand
Bryan is the author of the bestselling book The Visionary Brand,The Success Formula Behind the World's Most Visionary Brands. The book received the prestigious Readers Favorite Award for Best Non-fiction in the Marketing Genre.
Purchase The Visionary Brand book | The Visionary Brand
The Visionary Files
Following the release of his book, Bryan launched The Visionary Brand MasterCourse. Available at TheVisionaryFiles.com, this course features 18 video learning segments, totaling nearly two hours of training to unleash brand leadership potential.
 
Sign up for The Visionary Brand MasterCourse | The Visionary Brand Course
 
LiquidMind | Brand Advisory
Bryan is at the helm of LiquidMind Inc., a global brand strategy firm that collaborates with start-ups and established mid to large-cap consumer brands. The company empowers businesses to think and act differently, cultivate passionate cultures, and execute strategies relentlessly.
Sign up for a FREE Advisory SESSION | LiquidMind Meeting
SESSIONS | One 2 One Advisory
LiquidMind offers bespoke Sessions One 2 One Advisory Services, providing personalized brand guidance through direct sessions with expert strategists. This service is ideal for launching new products or repositioning brands.
Sign up for a Sessions One 2 One Meeting | Sessions Meeting
 
Newsletter
Sign up for Bryan's FREE Newsletter | NEWSLETTER
 
BLOG
Visit Bryan's BLOG Site | BLOG
 
FOLLOW
Follow Bryan |
LinkedIn | https://www.linkedin.com/in/bryansmeltzer/
Instagram | @bryansmeltzer33
X | @bryan_smeltzer
Contact Bryan |
Email | bryan@LiquidMindsite.com

The Visionary Brand | The Artist | How Creators Change Our World

The Visionary Chronicles Podcast
CHRONICLE 166 |
Date | August 28th, 2024
 
The Visionary Brand | The Artist | How Creators Change Our World
Content from Bryan's new Award Winning, Bestselling Book
The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands
Readers Favorite Award Winner, Best, Non-Fiction, Marketing Genre Business book
Amazon Bestseller
 
Chronicle Intro |
Why is Culture integral to the Success Formula of Truly Visionary Brands? What does it take to build a great culture, one that others gravitate to and have an ongoing passion? We will discuss the Artist behind the Culture.
 
“I set as a goal the maximum capacity that people have—I settle for no less. I make myself a relentless architect of the possibilities of human beings.” – Benjamin Zander, Conductor, Boston Philharmonic
Explore how Visionary brands and Artists reshape our world. Discover inspiring stories and insights on the human factor driving creativity and innovation. Comment and share your thoughts!
CHRONICLE SEGMENTS
00:00 Introduction
00:38 Visionary Brand
01:33 Award-Winning Book
03:12 Cultural Impact
04:10 Steve Jobs Story
07:28 Human Factor
10:04 Cultivating Artistry
14:54 Vincent van Gogh
20:02 Impact on Society
23:28 Final Thoughts
25:45 Conclusion
 
The Visionary Chronicles Podcast is Ranked the #1 Global Visionary Podcast & Top 50 Marketing podcast by Feedspot.
#visionarybrands, #creativeleaders, #SteveJobs, #VincentvanGogh, #brandculture, #innovation, #artistryinbusiness, #leadershipinsights, #brandsuccess, #humanfactor, #BenjaminZander, #Apple, ##visionaries, #creativeprocess, #brandstrategy, #thevisionarychroniclespodcast, #thevisionarybrandbook, #thevisionarychronicles

Visionaries | 5 Leadership Traits of Visionary Icons

The Visionary Chronicles Podcast
CHRONICLE 167     
 August 28th, 2024
Welcome to this episode of The Visionary Chronicles, where we explore the ageless leadership lessons imparted by some of history’s most influential figures. In this episode, we explore "Visionaries | 5 Leadership Traits of Visionary Icons," drawing insights from the lives and legacies of Steve Jobs, Leonardo da Vinci, Albert Einstein, Thomas Edison, Socrates, and Alexander the Great. These leaders, spanning different eras and disciplines, shared common traits that propelled them to greatness—traits that continue to inspire and guide us today.
 
Visionaries | 5 Leadership Traits of Visionary Icons
 
Chronicle Intro |
Why are authentic, true Visionaries so rare? What traits do most have in common, and how can you apply these in your Leadership?
 
"The secret of change is to focus all of your energy not on fighting the old, but on building the new."- Socrates
 
Discover the 5 key traits that define visionary leaders like Steve Jobs and Socrates. Learn to lead with passion, wisdom, and relentless curiosity. Share your thoughts and subscribe!
 
CHRONICLE SEGMENTS
00:00 Introduction
00:50 Visionary Leader Book
01:56 Five Leadership Traits
04:40 Rare Visionaries
07:39 Relentless Curiosity
11:14 Embracing Failure
13:18 Inspirational Vision
16:09 Wisdom and Integrity
17:46 Passion Drives Innovation
19:44 Applying Traits
21:42 Concluding Thoughts
 
Explore 5 leadership traits of iconic visionaries like Steve Jobs and Socrates. Lead with passion, wisdom, and relentless curiosity. Join the discussion and share!
 
The Visionary Chronicles Podcast was ranked the #1 Global Visionary Podcast & Top 50 Marketing podcast by Feedspot.
 
About |
 
Bryan Smeltzer is a bestselling author, business executive, and entrepreneur. He has held executive leadership positions in brand business development, multi-category product development, and global marketing at major brands like Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, and other international companies.
Bryan also founded a men's apparel brand and successfully ran it for ten years before selling it to a venture capital firm.
The Visionary Chronicles Podcast
Bryan hosts The Visionary Chronicles podcast, which Feedspot has ranked as the #1 Visionary and one of the Top 50 Marketing Podcasts.
Follow The Visionary Chronicles Podcast | The Visionary Chronicles Sign Up
The Visionary Brand
Bryan is the author of the bestselling book The Visionary Brand,The Success Formula Behind the World's Most Visionary Brands. The book received the prestigious Readers Favorite Award for Best Non-fiction in the Marketing Genre.
Purchase The Visionary Brand book | The Visionary Brand
The Visionary Files
Following the release of his book, Bryan launched The Visionary Brand MasterCourse. Available at TheVisionaryFiles.com, this course features 18 video learning segments, totaling nearly two hours of training to unleash brand leadership potential.
 
Sign up for The Visionary Brand MasterCourse | The Visionary Brand Course
 
LiquidMind | Brand Advisory
Bryan is at the helm of LiquidMind Inc., a global brand strategy firm that collaborates with start-ups and established mid to large-cap consumer brands. The company empowers businesses to think and act differently, cultivate passionate cultures, and execute strategies relentlessly.
 
Sign up for a FREE Advisory SESSION | LiquidMind Meeting
 
SESSIONS | One 2 One Advisory
LiquidMind offers bespoke Sessions One 2 One Advisory Services, providing personalized brand guidance through direct sessions with expert strategists. This service is ideal for launching new products or repositioning brands.
 
Sign up for a Sessions One 2 One Meeting | Sessions Meeting
 
Newsletter
Sign up for Bryan's FREE Newsletter | NEWSLETTER
 
BLOG
Visit Bryan's BLOG Site | BLOG
 
FOLLOW
Follow Bryan |
LinkedIn | https://www.linkedin.com/in/bryansmeltzer/
Instagram | @bryansmeltzer33
X | @bryan_smeltzer
 
Contact Bryan |
Email | bryan@LiquidMindsite.com
#visionaryleadership, #SteveJobstraits, #leadershiplessons, #visionaryicons, #AlexandertheGreat, #leadwithintegrity, #innovativeleaders, #AlbertEinstein, #leadershippodcast, #visionary, brands#thevisionarybrand, #leadership, #thevisionarychroniclespodcast, #thevisionarybrandbook, #brandtips, #brandingprinciples
 

Ford's EV Vision Failure | Ford's Execution Failure on Electric Vehicles

CHRONICLE 165     
The Visionary Chronicles Podcast
CHRONICLE: August 14th, 2024
 
Ford's EV Vision Failure | Ford's Execution Failure on Electric Vehicles
"Whether you think you can, or you think you can't – either way, you're right." – Henry Ford
 
Dive into an engaging discussion on Ford's electric vehicle vision and its execution failures. Explore the missteps, cultural challenges, and leadership issues that hindered their success. Share your thoughts and subscribe for more insights!
 
CHRONICLE SEGMENTS
00:00 Introduction
00:11 Vision Failure
01:08 Industry Titans
02:16 Culture Challenges
03:15 Ford's Journey
04:32 Market Factors
05:39 Competitive Strategies
06:52 Vision vs Execution
07:21 Founded by Visionary
09:35 Tesla's Strategy
11:21 Learning from Failure
14:17 Early Initiatives
19:21 Leadership Missteps
21:04 Competitive Weaknesses
23:37 Organizational Challenges
27:17 Execution Failure
29:56 Production Delays
34:35 Conclusion
 
Explore Ford's missteps in the EV market and learn valuable business lessons. Discussing industry challenges, leadership, and market strategies.

The Visionary Brand | The New Age | Be Distinct or Become Extinct

CHRONICLE 164     
The Visionary Chronicles Podcast
CHRONICLE: August 8th, 2024
 
The Visionary Brand | The New Age | Be Distinct or Become Extinct
 
                                                            "Distinct or extinct." – Tom Peters
 
Discover the success behind visionary brands! Learn how adapting and evolving is crucial in today's new age. Join us for insights and strategies from top brands. Comment and share!
 
CHRONICLE SEGMENTS
00:00 Introduction
00:46 Success Formula
01:15 Be Distinct
02:26 Product Evolution
07:38 Great Brands
12:18 Survival Instinct
19:12 Disruptive Revolution
18:07 Value Beyond Product
25:21 Closing Thoughts
 
Learn the secrets behind visionary brands and how adapting and evolving can ensure business success. Watch for expert insights and strategies.

Leadership Life Balance | Finding Your Life Balance

CHRONICLE 163
 
THE VISIONARY CHRONICLES
 Leadership Balance | Finding Your Life Balance
 
Hey there! 🌟 Get ready to dive into leadership like never before. In this episode of the Visionary Chronicles, we explore the crucial balance between leadership and life. Whether you're managing a business or just trying to find harmony in your daily hustle, our insights and real-world strategies will help you lead effectively both at work and home. Join the conversation, learn from our experiences, and let's find that perfect balance together! Share this journey with your friends. 🚀🌍
 
CHRONICLE SEGMENTS
00:00 Introduction
00:42 Importance of Balance
01:35 Confucius Quote
02:15 Balance Discussion
03:20 Leadership Challenges
05:07 Finding Focus
06:13 Consistent Planning
07:09 Leadership Priorities
16:42 Ongoing Process
18:06 Conclusion
 
Bryan Smeltzer is a bestselling author, business executive, and entrepreneur. He has held executive leadership positions in brand business development, multi-category product development, and global marketing at major brands like Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, and other international companies.
Bryan also founded a men's apparel brand and successfully ran it for ten years before selling it to a venture capital firm.
The Visionary Chronicles Podcast
Bryan hosts The Visionary Chronicles podcast, which Feedspot has ranked as the #1 Visionary and one of the Top 50 Marketing Podcasts.
The Visionary Brand
Bryan is the author of the bestselling book The Visionary Brand,The Success Formula Behind the World’s Most Visionary Brands. The book received the prestigious Readers Favorite Award for Best Non-fiction in the Marketing Genre.
The Visionary Files
Following the release of his book, Bryan launched The Visionary Brand MasterCourse. Available at TheVisionaryFiles.com, this course features 18 video learning segments, totaling nearly two hours of training aimed at unleashing brand leadership potential.
LiquidMind
Bryan is at the helm of LiquidMind Inc., a global brand strategy firm that collaborates with start-ups and established mid to large-cap consumer brands. The company empowers businesses to think and act differently, cultivate passionate cultures, and execute strategies with relentless precision.
Sessions
At LiquidMind offers bespoke Sessions One 2 One Advisory Services, providing personalized brand guidance through direct sessions with expert strategists. This service is ideal for launching new products or repositioning brands.
 
Sign up for a FREE Advisory SESSION | https://liquidmindsite.com/services/
 
Follow The Visionary Chronicles Podcast | https://bryansmeltzer.podbean.com/
Sign up for Bryan’s FREE Newsletter | https://bryansmeltzer.com/
Visit Bryan’s BLOG Site | https://bryansmeltzer.com/thoughts/
 
Follow Bryan |
LinkedIn: com/in/bryansmeltzer/
Instagram: @bryansmeltzer33
Twitter: @bryan_smeltzer
Contact Bryan |
Email: bryan@LiquidMindsite.com
 

Digital Retail Revolution | How Visionary Brands are Building the E-Comm Landscape

CHRONICLE 162
CHRONICLE: July 23rd, 2024
Digital Retail Revolution | How Visionary Brands are Building the New E-comm Landscape
 
"In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible."
                                                                                                                                                                                                                      Seth Godin
Welcome to The Visionary Chronicles. Today, we're diving into the future of e-commerce. We'll look at how Visionary, a leading-edge brand, is adopting emerging technologies to reshape online retail and the evolution of new digital-age consumers.
E-commerce has seen explosive growth, accelerated by the global pandemic. In 2023, global e-commerce sales hit $6.3 trillion, projected to reach $8.1 trillion by 2026. This isn't just growth; it's a seismic shift in how we shop and do business.
Let's start with the tech transforming online shopping to understand the opportunity. Currently, augmented and virtual reality are creating immersive buying experiences. Imagine virtually trying on clothes or visualizing furniture in your home before buying. Companies like IKEA and Warby Parker already use AR to boost sales and reduce returns.
Voice Language Processing (VLP) through Voice commerce is another game-changer. With smart speakers in millions of homes, voice shopping is set to hit $80 billion annually by 2023. Alexa, order more coffee pods!
Another rapidly growing technology is AI and machine learning, which are personalizing the shopping experience like never before. They predict what you want before you know you want it, and Netflix video or Nike style recommendations are becoming the norm across e-commerce.
Blockchain is also enhancing security and transparency. It's not just for crypto anymore. Walmart uses blockchain to trace food from farm to shelf, boosting consumer trust.
Also, let's talk about changing consumer behaviors. Mobile is now king. Over 70% of e-commerce sales now happen on smartphones. If your site is mobile-optimized, you're gaining customers. Simple to do, not everyone does it! Just Do it!
Sustainability is no longer optional. 65% of consumers want to buy from purpose-driven brands that advocate sustainability. This applies to products, packaging, shipping, and corporate practices. To gain an edge beyond product, build a sustainability story into your brand.
Social commerce is also booming. Platforms like Facebook, Instagram, and TikTok are becoming virtual malls. Live shopping events, popularized in China, are gaining traction globally. These are brand strategies that, if adopted and authentically managed, can build both revenue and brand equity over time.
Vertical buying journey. Consumers now expect seamless omnichannel experiences. They might research on mobile, buy on desktop, and pick up in-store. Brands that can't offer this flexibility are falling behind.
So, what does this mean for brands or entrepreneurs? It's a world of challenge and opportunity. You need to stay agile, embracing new technologies and platforms. But you don't need to do everything. Find your niche. Maybe you focus on sustainability, or perhaps you excel at creating AR experiences.
The key is to know your customer. Use data to understand their preferences and behaviors. Personalization is no longer a luxury; it's an expectation.
Avoid trying to compete with Amazon on logistics. Instead, compete on experience, on curation, on community. Build relationships with your customers that go beyond transactions.
Looking ahead, what can we expect? The lines between physical and digital retail will continue to blur. We'll see more experiential retail, where stores become showrooms and fulfillment centers for online orders.
Cryptocurrency payments will become more mainstream, offering new ways to transact globally.
The metaverse presents intriguing possibilities. Virtual storefronts in shared digital spaces could revolutionize how we discover and interact with products.
To wrap up, here are three key takeaways:
Embrace technology, but always in service of enhancing the customer experience.
Focus on building relationships and community around your brand.
Stay agile and ready to adapt to new platforms and consumer preferences.
The future of e-commerce is exciting and full of potential. It's not just about selling products online anymore; it's about creating digital experiences that delight and engage customers.
That's all for this episode of The Visionary Chronicles. If you found this valuable, please share it with a fellow entrepreneur. And remember to subscribe for more insights on the future of business.
Until next time, keep innovating and stay visionary.
 
Stay True, Stay Authentic, be Different, and be Great!
Enjoy the Journey!
 
Bryan Smeltzer, President
LiquidMind Inc.
#TheVisionaryChroniclesPodcast
#TheVisionaryBrandBook
 
@LiquidMindsite.com
@BryanSmeltzer.com
 
 © All rights reserved, Bryan Smeltzer, 2024

The Visionary Brand | The UX | User Engagement Strategies

EPISODE 161           
CHRONICLE: July 10th, 2024
 
Content from Bryan’s new Award Winning, Bestselling Book
The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands.
Readers Favorite Award Winner, Best, Non-Fiction, Marketing Genre Business book
Amazon Bestseller
 
The Visionary Brand | The UX | User Engagement Strategies
"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.” – Steve Jobs
 
THE UX | ENGAGEMENT
User engagement must happen early and frequently as you provide value to your current or potential customers. Of course, value can take several forms and functions. Most powerfully, it can be offered through personalization, which bonds the customer to your brand lifestyle as we saw in the previous podcasts. Everyone wants to feel wanted and understood, no matter what you sell. The closer you can match an experience to individual needs, the closer you come to building a relationship with the customer, eventually turning them into a brand advocate (part of the community) or ambassador (part of the brand).
Engaging with current customers within the Loyalty Loop and securing new consumers is a delicate balance for brands. Visionary brands use a clearly defined UX and engagement strategy to balance value with acquisition effectively. The value proposition can cross over to the acquisition side, but its approach is much different as it matches lifestyle enhancement versus price point compression.
Once a customer has joined the brand community, they will adapt to the brand’s product life cycles and choose either early adopter or late adopter product acquisition timing. A brand’s ability to know where their customers are on the adoption curve will tip the marketing investment scales relative to messaging, personalization, and social engagement, in addition to Lifetime Customer Value (LTV).
This is a fine art, and being able to read demographic profiles, engage with personalization, and consistently message lifestyle improvements through the adoption cycle will help you attain a loyal base of brand advocates. These advocates are the ones who allow you to control your brand’s destiny . . . but it wasn’t always so easy.
Before direct-to-consumer (DTC) channel opportunities, brands would only engage through one-way external communications such as; mailers, flyers, unsolicited e-mails, etc.—none of which allows for the kind of personalization that can be realized today. This world is much different now, where brands are in the driver’s seat. This is an essential shift in our culture, as brands want to control their engagement across all channels (ref. the Omni-Channel podcast). In maintaining their destiny, they can better define all aspects of the purchase loop, marketing, product cycles, engagement platforms, and direct communications.
Of course, you must know how to drive through this shift! Even as your brand is more equipped to secure its own future, there is also the need to understand the intricacies of building, developing, and growing brand awareness and equity. With time, this is relatively easy and inexpensive, though you will now find more tools to fine-tune your engine. The digital world we live in waits for no one, so either jump in and start driving or run the risk of getting run over.
Engage with your current customers, stay true to your brand foundation, and build trust and loyalty while advocating the virtues of your products. These current advocates are your company’s most valuable asset, and will assist with acquiring new members into your community. They can be measured, they can be engaged, they can be activated . . . or they can be ignored. Ensure you do not ignore—always engage, always provide value beyond product, and you will be rewarded with a mutually beneficial relationship.
 
“Take care of your customers and they will take care of you.”
 
THE UX | EMPATHIZE
Understanding and empathizing with your customers brings a personal touch to your creations. Empathy is understanding your consumers’ world, perceptions, and values and providing products or solutions that enhance their lifestyle, either through better products or processes.
This personal touch perspective reflects the simple sophistication principle we discussed earlier, bringing your vision of a better way to life—simplicity in the product design, The
sophistication in how it makes your world better. Visionary brands find this both challenging and enlightening, as it makes you leave your comfort zone and move into the reality of the solution you want. It drives ongoing passion for the product and how it will improve one’s life by saving time, improving relationships, or being more efficient or effective. Whatever the motive, creating this product is a labor of love for the brand team.
In defining what creates an attribute worthy of providing empathy for its end user, brands will ask:
 
Is this a solution looking for a problem, or a problem looking for a solution?
 
As simple as this question sounds, many brands have yet to ask it and ventured forward, blinded by their short-sightedness.
Finding solutions to everyday problems is an easier path to success, as it can be translated more effectively and realized quicker by end users. The beauty of finding a solution is found in its application in the real world, where the idea becomes reality. In creating solutions, there is a way to connect the community to the brand and eventually to a product ecosystem fully integrated with their daily life. This drive to join the ecosystem is driven by empathy, as the customer is looking for solutions that are not yet reality but are opportunities to simplify their life.
Throughout The Visionary Brand, we have discussed these vertical brand touchpoints. The more interconnected they become, the more diverse the ecosystem becomes to satisfy the needs of many while personalizing the experience for each. Empathy may seem intangible, but the more tangible a brand makes this connection, the more it finds how much its products have impacted individuals, families, and communities across its community.
Empathy is intuition about when something suits the brand and can genuinely impact a person’s life. When you give a person the ability to spend more time at home with the family or a loved one, this value becomes tangible. Visionary brands understand the impact of this tangible value, and ultimately, revenue growth follows. Visionary brands think beyond products; they value the solutions their products provide for their community.
Ultimately, building a visionary-quality UX is about putting together building blocks to form a complex structure for engaging and interacting with your consumers. From the idea through to purchase, you’re shooting for a seamless execution of a brand that knows the wants and needs of its customers better than they know themselves.
Understand your customers. Empathy for improving their lives will help you find solutions to give them what they currently do not have—more time, family, money, and life. Let this empathy fuel your brand’s interactions and product pipeline. This will make you visionary in your customers’ eyes and make your brand a valuable part of their everyday lives.
 
Stay True, Stay Authentic, be Different, and be Great!
Enjoy the Journey!
 
Bryan Smeltzer, President
LiquidMind Inc.
#TheVisionaryChroniclesPodcast
#TheVisionaryBrandBook
 
@LiquidMindsite.com
@BryanSmeltzer.com
 
 © All rights reserved, Bryan Smeltzer, 2024