The Visionary Chronicles

Product Positioning | How to Find Open Water Opportunities

The Visionary Chronicles PODCAST
 
CHRONICLE: August 18th, 2021
 
" Your premium brand had better be delivering something special, or it's not going to get the business.."
                                                                                    Wisdom from Warren Buffett
 
BRAND POSITIONING | Find Your Open Water Opportunities
 
In my new PODCAST, I outline how to find opportunities others may not see for lack of Vision or Insight.
When Finding your Open Water, the Opportunities others fail to see as a result of fighting over the same shark-infested, bloody water where others fish. A simple analogy, but one many fail to execute in the marketplace.
If you look at the vast open water of the ocean, it represents beauty in motion, most of which you can not see. This beauty flows in harmony, but when competition arises, it can get ugly quickly; survival mode kicks in.
This vast open water, so much beauty, but when it comes to defining and developing how to attack markets here on land, we fail to see the enormous number of opportunities. We wade into waters where we know predators exist vs. where they do not. So is the nature of companies surviving in our world trying to fight off much larger predators and gain market share. Find your open water; it exists; you just need the Vision to see it!
When finding your opportunity, one where you find calm, blue water, a space where you can dominate and be appreciated by those who love your Brand, many smaller brands have taken on the big predators and won. They proactively built a community of followers who appreciate an authentic product and Brand.
There are  several areas of focus in determining where opportunities exist and finding your Open Water;
Value Provided(CONSUMER); how do you make my Life and User Experience (UX) better?
Profit Gained (COMPANY); is it a sustainable business?
Community Support (CULTURE); how will you drive your Vision and Build Passion around your Brand?
If any of these fall short or are not committed to your Brand, you will find yourself floating towards shark-infested, Bloody waters. Most commodity brands play here and piggyback off those who are Truly, Authentically Visionary.
Maintain each of these, and your success is much more likely. Although still challenging, your Destiny is in your hands, not in the hands of others.
This strategic alignment with key stakeholders throughout the Brand must be consistent from the top down.
Finding Open Water Opportunities is made more accessible by instituting these core principles.  The Steps;
Define your Opportunity
Gauge your Predators
Find your Value POD
Protect your Turf
Stick to your Foundational Principles
Drive your Culture
Execute Relentlessly!
Stay True, stay Authentic, be Different, be Great!
Enjoy the Journey!
 © All rights reserved, Bryan Smeltzer, 2021
 
In my new Podcast, BRAND POSITIONING | Find your Open Water Opportunities, I the process of positioning your Brand for success, finding your Opportunities, and ensuring your Success!
I discuss this and other business strategy topics and pressing issues facing Entrepreneurs, Executives, and Small Business Owners.
Please check out "The Visionary Chronicles" on these sites.
Available on
Podbean
Apple Podcast
Spotify
iHeart
Pandora
If you like what you hear, I would appreciate you providing a rating and following to receive my weekly Podcasts, along with exclusive content as a follower.
 
 Subscribe to The Visionary Chronicles PODCAST,  and receive The Visionary Chronicles Newsletter, along with a FREE Vision Notepad.
Visionary Interviews, I will be doing some upcoming interviews with some icons in the industry. If you happen to know of someone I may want to interview, please let me know. Just provide some brief information, and if it works, we will reach out.
Visionary Interviews
 
The Visionary Brand Intro
 
LiquidMind
A Brand Strategy Firm for those looking to disrupt their industry, build a global digital platform, business execution leadership, or just need someone who understands your business's complexities and can provide solutions.
https://youtu.be/xcIWAgKPgxY
 
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
• iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews. 
 
The Visionary Chronicles RSS Feed (use for PODCAST players);
• https://feed.podbean.com/bryansmeltzer/feed.xml
 
Sign up for The Visionary Chronicles Newsletter at;
•  The Visionary Chronicles Newsletter
 
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;•  bryansmeltzer.com/contact/
 
Follow me on the following social sites.
• @liquidmindsite on Facebook• @liquidmindsite on Twitter• @bryansmeltzer33 on Facebook • @bryansmeltzer on Twitter• in/bryansmeltzer on Linkedin
 
#thevisionarychronicles
#entrepreneurshiplessons
#leadershiplessons
 
 

START-UPS | Steps to Avoiding Failure

The Visionary Chronicles 
CHRONICLE: August 12th, 2021
 "Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit..."                                                                                    Wisdom from Napoleon Hill
PODCAST: STARTUP | Steps to Avoiding Failure
In my new PODCAST, I outline the 10 Steps to Avoiding Failure with your Startup.Most Startups fail; unfortunately, this is a fact of life. But why? Most fail ever to deliver a return for the investment, and a VC/PE firm will go in knowing the rate of Success is 5%; their interest lies in the 5% left standing, not why the other 95% failed. 
Too often, this equation and result seem to be driven by a simple cause and effect, a leadership team not prepared for Success. By Success I mean, defining a process common to those who did succeed and missing from those who failed. Although this is often a cause for failure, it was not the money but rather a seamless, executable process to ensure your success. 
Through years of being with iconic brands, working with generational brands through LiquidMind, and pier group studies, I have found that the following ten steps to what makes most companies fail while others succeed. Now, this is not the only reason, nor is it the definitive list, but it is a core compilation of some of the prevalent causes of Failure;
1. Define the problem with a clear, well-defined Opportunity; Assure you understand all potential pitfalls to attaining your Vision, not just your tunnel Vision. Many Entrepreneurs see a great opportunity but fail to recognize all the detours they will need to realize their Vision.
2. Execute the Vision; Once you have clearly defined the Opportunity execute the plan to achieving this Opportunity. This is the time to simulate; test, fail, fail, fail option, refine the path and the solution.
3. Validate the Acceptance; get outside your four walls, and Validate your Assumptions. Right now, all you have is an IDEA, one that you have accepted; seek Acceptance from those who are targeting. Measure adoption, attrition, and value provided.
4. Balanced Decision Making; Risk is the path to Success; however, be sure to balance decisions to limit Risk and move forward with caution.
5. Make IT Happen; have a clearly defined, executable plan w/ contingencies with alternate paths. Understand your Risk (pt. 4), learn to Adapt, and limit Exposure.
6. Be Passionate; be a Visionary; carry the Torch both visually and verbally. Lead, and others will follow.
7. Bootstrap your way to Profitability; Profitability is the key to success; eventually, you will run out of money, and this will be your undoing. Ensure everyone understands their role and their piece of ensuring Success.
8. Share the Success; each is sacrificing, ensure they are rewarded through compensation, equity, and appreciation!
9. Expand and Thrive; stick to your Success Formula, adapt where needed, and grow your business.
10. SUCCEED; do not let up, keep your foot on the gas, exceed expectations of both your customer and team! Relentlessly INNOVATE and EXECUTE!
Being great starts at the top; it is the foundation for which all generational brands have thrived. The founding principles, the ability to adapt, the knowledge to know right and wrong, and culture are driven by a Passionate Vision to achieve Greatness. 
Stay True, stay Authentic, be Different, be Great!
Enjoy the Journey!
 © All rights reserved, Bryan Smeltzer, 2021
 In my new Podcast, START-UP | Steps to Avoiding Failure,  I discuss ten process steps you need to deploy at the outset of founding your company and the ongoing need to relentlessly follow your foundational principles to achieving Greatness
 The Visionary Chronicles Podcast I discuss this and other business strategy topics and pressing issues facing Entrepreneurs, Executives, and Small Business Owners.
 Please check out "The Visionary Chronicles" on these sites. Available on
PodbeanApple PodcastSpotifyiHeartPandoraIf you like what you hear, I would appreciate you providing a rating and following to receive my weekly Podcasts, along with exclusive content as a follower. 
Updates  Subscribe to The Visionary Chronicles PODCAST,  and receive The Visionary Chronicles Newsletter, along with a FREE Vision Notepad. Visionary Interviews, I will be doing some upcoming interviews with some icons in the industry. If you happen to know of someone I may want to interview, please let me know. Just provide some brief information, and if it works, we will reach out. Visionary Interviews
The Visionary Brand Intro
LiquidMindA Brand Strategy Firm for those looking to disrupt their industry, build a global digital platform, business execution leadership, or just need someone who understands your business's complexities and can provide solutions.
 © All rights reserved, Bryan Smeltzer, 2021
 
THE VISIONARY CHRONICLES PODCAST
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
• iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews. 
Please check out The Visionary Chronicles on these sites; 
• Apple Podcast• Podbean• Spotify• iHeart• Pandora
The Visionary Chronicles RSS Feed (use for PODCAST players);
• https://feed.podbean.com/bryansmeltzer/feed.xml
Sign up for The Visionary Chronicles Newsletter at;
•  The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;•  bryansmeltzer.com/contact/
Follow me on the following social sites.
• @liquidmindsite on Facebook• @liquidmindsite on Twitter• @bryansmeltzer33 on Facebook • @bryansmeltzer on Twitter• in/bryansmeltzer on Linkedin
© All Copyrights Reserved, Bryan Smeltzer   
 
 
 

Strategy Execution | How to Define your Future Success

"Thus, what is of supreme importance in war is to attack the enemy's strategy..."
                                                                                    Wisdom from Sun Tzu
STRATEGY EXECUTION | How to Define your Future Success
Strategy, either executed with a laser focus or a shotgun approach with no particular process or aim, the latter is sure to fail. In contrast, the laser focus with a relentless passion is sure to succeed. It is your choice and one that will surely set the wind in your sails.
To define this strategy process, it must first and foremost be cohesive and a common thread woven through the entire Brand. Each role is interdependent and executing your specific task is a key piece to ensuring a seamless process. Each part, each lesson, each piece of this intricate puzzle built from a strategy-driven through a shared vision.
At this point, the winners separate themselves from the losers, those who execute those who choose not to execute. The disruptors, the innovators, those who others follow, set the pace for the race that is ahead. They commit themselves to this process, and with a passion that flows through the entire Brand!The followers neither commit to a strategy nor choose to lead, only settle in with the pack waiting for someone to break out and follow. They will always be followers, waiting for the next significant breakthrough so they can find a way to move forward. It is not until the disruptor creates a path do they move.
So how do these generational, Visionary brands consistently define, refine and execute their Strategy?
First, you must have a process to develop your Strategy, and I have found there to be several steps to defining this strategic process most great brands adopt;
Define the Opportunity; the what, where, when, and how, have a free-flowing exchange of IDEAS, ones that move the PASSION needle with your Brand. Negative thinkers are NOT Allowed!
Refine the Opportunity; through a due diligence process, refine these IDEAS into the most promising ones, ones that will both move your Brand forward (incremental) or leapfrog (breakaway) over your competition. Then, re-create, or Re-invent, just make it an AWESOME experience for your Customer!
Determine your Path; with your IDEA, you can now take several paths; each decision brings you closer to the best route to maximizing your long-term potential with this IDEA. You collectively have four distinct approaches;
Intellectual Property; license your IDEA.
Partnership Value Creation; partner with the leader in the category to incrementally provide enhanced value to their current product.
Infrastructure; built out the infrastructure to commercialize the new Opportunity.
DISRUPT; create your Path, one not yet traveled. The most challenging Path, one with BOTH the highest RISK and REWARD!
 
Deciding upon your strategic Path is built upon having a process that allows you to create opportunities for your Brand. Once you define, refine, commit to, and eventually implement this process, you will find significant opportunities to expand, contract, or move your Brand beyond your competitor's line of sight and achieve success.
 Stay True, stay Authentic, be Different, be Great!
Enjoy the Journey!
© All rights reserved, Bryan Smeltzer, 2021
 
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.
Please check out The Visionary Chronicles on these sites;
Apple Podcast
Podbean
Spotify
iHeart
Pandora
The Visionary Chronicles RSS Feed (use for PODCAST players);
https://feed.podbean.com/bryansmeltzer/feed.xml
Sign up for The Visionary Chronicles Newsletter at;
The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;
bryansmeltzer.com/contact/
Follow me on the following social sites.
@liquidmindsite on Facebook
@liquidmindsite on Twitter
@bryansmeltzer33 on Facebook 
@bryansmeltzer on Twitter
in/bryansmeltzer on Linkedin

Relentless Execution | How to Ensure a Consistent Execution Process

The Visionary Chronicles PODCAST 
 
CHRONICLE: July 21st, 2021
 
 "History is a relentless master. It has no present, only the past rushing into the future. To try to hold fast is to be swept aside..."
                                                                                    Wisdom from John F. Kennedy
 
RELENTLESS EXECUTION | How to Ensure a Consistent Execution Process
Relentless Execution is a trait few can truly say they have in place and are committed to with their brand or company. The overriding reason… it is HARD to implement correctly.
Too few brands understand the overriding commitment and integrated pieces of the puzzle that ensure a successful execution process, much less a relentless one. The core foundation of Relentless Execution is having a clear, concise, and well-communicated process and team expectations. Yes, team, a Vision is only as good as your ability to execute the strategy with the team, not an individual.
Being relentless does mean you are continually in people's faces, ensuring they are doing what you have told them to do, quite the opposite.  Through your clearly defined execution process, everyone; knows their role, realizes the expectations,  and how interdependent they are as a whole—being able to stay calm in the face of a storm and reward those who were integral to successfully realized the Vision.
The team must understand how they are an essential part of successfully executing the brand Vision, much like an orchestra, each instrument a key to playing in harmony. When one is out of crucial, everyone knows, but they make beautiful music together when played well and in unison.
Each person plays a role in successfully building and growing a brand, and each person must understand and appreciate what they contribute to its Execution.
In looking at Relentless Execution, what are the traits of those brands who have successfully integrated this within their Culture?
They define the process as a whole; how do all the pieces fit together? A macro-level view of how interwoven both teams and functional groups are and how they interact.
They define the expectations within this process; where are you, and how do you fit within the giant puzzle. Everyone is part of your success; make sure each understands their role.
They define roles; define areas of responsibilities, the process, collaboration, and timing. Each is a crucial piece to ensuring the machine runs properly, clearly, concisely, and understood.
They define the Value Chain improvements; ensure everyone has a voice, the need to have constant, consistent progress. ABC-Always Be Changing!
Execute Relentlessly; let the machine run, have a plan, and ensure new team members can jump on quickly. Again, knowing expectations, having a plan with defined roles and responsibilities is key to success.
It is executing a cornerstone to all successful, generational, Visionary brands. It takes commitment to be the best through defining expectations and rewarding results!
Stay True, stay Authentic, be Different, be Great!
Enjoy the Journey!
© All rights reserved, Bryan Smeltzer, 2021
 
 
In my new Podcast, Relentless Execution | How to Ensure a Consistent Execution Process, I discuss how a clear, concise, and well-communicated execution process that is passionately embraced throughout the entire brand establishes leadership within their category.
.
 The Visionary Chronicles Podcast
 
I discuss this and other business strategy topics and pressing issues facing Entrepreneurs, Executives, and Small Business Owners.
 
Please check out "The Visionary Chronicles" on these sites.
Available on
Podbean
Apple Podcast
Spotify
iHeart
Pandora
If you like what you hear, I would appreciate you providing a rating and following to receive my weekly Podcasts, along with exclusive content as a follower.
 
 
 
 
Subscribe to The Visionary Chronicles PODCAST,  and receive The Visionary Chronicles Newsletter, along with a FREE Vision Notepad.
 
Visionary Interviews, I will be doing some upcoming interviews with some icons in the industry. If you happen to know of someone, I may want to interview, please let me know. Just provide some brief information, and if it works, we will reach out.
Visionary Interviews
 
LiquidMind
A Brand Strategy Firm for those looking to disrupt their industry, build a global digital platform, business execution leadership, or just need someone who understands your business's complexities and can provide solutions.
 
© All Copyrights Reserved, Bryan Smeltzer
 
THE VISIONARY CHRONICLES PODCAST
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
 
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
 
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.
 
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
 
iTunes/Apple Podcasts/The Visionary Chronicles
 
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.
 
Please check out The Visionary Chronicles on these sites;
Apple Podcast
Podbean
Spotify
iHeart
Pandora
 
The Visionary Chronicles RSS Feed (use for PODCAST players);
https://feed.podbean.com/bryansmeltzer/feed.xml
Sign up for The Visionary Chronicles Newsletter at;
 
The Visionary Chronicles Newsletter
 
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;
bryansmeltzer.com/contact/
Follow me on the following social sites.
@liquidmindsite on Facebook
@liquidmindsite on Twitter
@bryansmeltzer33 on Facebook 
@bryansmeltzer on Twitter
in/bryansmeltzer on Linkedin
                       

Product: CASE STUDY | Degrading Brand Equity

PRODUCT: CASE STUDY | Degrading Brand Equity
Brand Equity, Difficult to Build, easy to Tear Down…
As we have discussed, you must have a cohesive, vertically integrated product creation process led by the Product team.
In addition to being led by the Product team, this process must involve the three engines of a brand; Product/Marketing/Sales (The Power Triad). This Power Triad affects all functional segments of the brand, and when the leadership of each is on the same page working together, they successfully execute the brand Vision, and it runs like a machine.
To create a cohesive team, working together as one (interdependent), you must first have established a Vision for the brand. This is a shared bond, one not to be broken and sacred as you continue to grow. The common bond is woven into a company and brings everyone together towards a common goal. Break this bond, and you break trust; you break the goodwill and community engagement. All crucial to maintaining your Brand Equity.
What happens when this is Bond is Broken, and the Vision is blurred?
One Case Study involved Under Armour as they were looking to enter the football cleat market. The brand Vision aligned with the product line extension opportunity, and they had established creditability with the market.
However, one crucial piece to be addressed before bringing a product to market; Is the product ready for Primetime, and does the final product match the brand Vision?
These are critical questions, and if a brand follows The Power Triad product ideation and commercialization flow, the answer should be Yes! However, in this instance, marketing moved up the process chain, overriding a product that was not ready for the market.
As a result, because of their established validation in the market, they were able to build a 30%+ market share in their first season, but this quickly evaporated once the product hit the field. Performance did not meet expectations, trust was broken, and authenticity was damaged.
Fortunately for Under Armour, this was not the end of the story as they were able to re-gain trust after pulling the product line from distribution and starting over.  It was a painful lesson, but one that holds true when a brand does not follow its Vision and its foundational authenticity. The road back for Under Armour was long and hard, but to their credit were able to ride out the storm.
The is a Product Case Study in following your Vision, but knowing the process to execute the Vision and not take shortcuts. These shortcuts will cost you in the long run. So just Don't do It!
Stay True, stay Authentic, be Different, be Great!
Enjoy the Journey!
 
© All rights reserved, Bryan Smeltzer, 2021
 
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.
 
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.
Please check out The Visionary Chronicles on these sites;
Apple Podcast
Podbean
Spotify
iHeart
Pandora
 The Visionary Chronicles RSS Feed (use for PODCAST players);
https://feed.podbean.com/bryansmeltzer/feed.xml
Sign up for The Visionary Chronicles Newsletter at;
The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;
bryansmeltzer.com/contact/
Follow me on the following social sites.
@liquidmindsite on Facebook
@liquidmindsite on Twitter
@bryansmeltzer33 on Facebook 
@bryansmeltzer on Twitter
in/bryansmeltzer on Linkedin

Lifestyle Branding | Creating a Community of Loyal Brand Advocates

Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.
Please check out The Visionary Chronicles on these sites;
Apple Podcast
Podbean
Spotify
iHeart
Pandora
The Visionary Chronicles RSS Feed (use for PODCAST players);
https://feed.podbean.com/bryansmeltzer/feed.xml
Sign up for The Visionary Chronicles Newsletter at;
The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;
bryansmeltzer.com/contact/
Follow me on the following social sites.
@liquidmindsite on Facebook
@liquidmindsite on Twitter
@bryansmeltzer33 on Facebook 
@bryansmeltzer on Twitter
in/bryansmeltzer on Linkedin

Disruption | How to Breakaway from your Competitors

Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.
 
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
 
iTunes/Apple Podcasts/The Visionary Chronicles
 
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.
 
Please check out The Visionary Chronicles on these sites;
Apple Podcast
Podbean
Spotify
iHeart
Pandora
 
The Visionary Chronicles RSS Feed (use for PODCAST players);
https://feed.podbean.com/bryansmeltzer/feed.xml
 
Sign up for The Visionary Chronicles Newsletter at;
The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;
bryansmeltzer.com/contact/
Follow me on the following social sites.
@liquidmindsite on Facebook
@liquidmindsite on Twitter
@bryansmeltzer33 on Facebook 
@bryansmeltzer on Twitter
in/bryansmeltzer on Linkedin
#thevisionarychronicles
#visionaryleadership
#bryansmeltzer
#liquidmindsite.com
 

FUEL | Strategic Marketing that Drives a Brand

Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.
 
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.
Please check out The Visionary Chronicles on these sites;
Apple Podcast
Podbean
Spotify
iHeart
Pandora
 
The Visionary Chronicles RSS Feed (use for PODCAST players);
https://feed.podbean.com/bryansmeltzer/feed.xml
Sign up for The Visionary Chronicles Newsletter at;
The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;
bryansmeltzer.com/contact/
Follow me on the following social sites.
@liquidmindsite on Facebook
@liquidmindsite on Twitter
@bryansmeltzer33 on Facebook 
@bryansmeltzer on Twitter
in/bryansmeltzer on Linkedin