The Visionary Chronicles

Sustainable Innovation | How to Structure your Brand to Innovate

Bryan discusses how to apply structure to your brand in order to build long term sustainable Innovation.He took examples from Apple and other companies that have implemented this structure to achieve ongoing success.
 
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
• iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews. 
Please check out The Visionary Chronicles on these sites; 
• Apple Podcast• Podbean• Spotify• iHeart• Pandora
Sign up for The Visionary Chronicles Newsletter at;
•  The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;•  bryansmeltzer.com/contact/
 
 

Loyalty Loop | How to Engage beyond Purchase

The Visionary Chronicles
CHRONICLE: November 13th, 2020
" Success is the result of perfection, hard work, learning from failure, loyalty, and persistence..."                                                                                                                   Wisdom from Colin Powell
Loyalty Loop | How to Engage beyond Purchase
A brand's ability to engage, provide value, create loyalty, and build a community is correlated with their ability to create a complete product lifecycle buying experience… 
The Loyalty Loop…
Gone are the days when the traditional purchase funnel remains effective (Awareness, Consider, Evaluate, and Purchase). Those who choose to engage with customers beyond purchase understand this is the most critical time when building a long-term relationship. 
With e-comm becoming an integral segment of a brand's future revenue stream, their ability to seamlessly and authentically engage post-purchase builds loyalty. Loyalty can not be purchased, it is earned, earned through providing value beyond purchase, and personalizing their brand experience. It is not enough to create Awareness, you must build Loyalty. Loyalty is what creates Communities, and Advocates for the brand itself. The lifeblood and the growth of a brand will be realized through loyal communities, those who enjoy the brand experience and advocate their products.
This new way of engaging through the Loyalty Loop is to take the Traditional purchase funnel, and close the loop;
Traditional (STATIC)1. Awareness2. Consideration3. Evaluate4. Purchase
 Loyalty Loop (DYNAMIC)1. Enjoy2. Advocate 3. Bond
Each touchpoint beyond purchase is critical to brand/product growth, whether a good or bad experience, it is always best to proactively engage beyond purchase, making the consumer feel you care for them personally.
" You give loyalty, you'll get it back. You give love, you'll get it back…"                                                                          Tommy Lasorda
In my new Podcast, Loyalty Loop | How to Engage beyond Purchase I discuss why it is integral to a brands long term success to ensure they have a complete Loyalty Loop process in place, and it is integrated into the Foundational Pillars of the company, executed seamlessly.
We discuss this and other business strategy topics and pressing issues facing Entrepreneurs, Executives, and Small Business Owners.
 Please check out "The Visionary Chronicles" on these sites. Available on
PodbeanApple PodcastSpotifyiHeartPandora
If you like what you hear, I would appreciate you providing a rating and following to receive my weekly Podcasts, along with exclusive content as a follower. 

Success | Key Factors to Succeeding in Business

Podcast on what Factors are key to building a Successful, long term business.There are many factors beyond a great product that must be executed in order to create, build and grow a brand.
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the Author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
• iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews. 
Please check out The Visionary Chronicles on these sites; 
• Apple Podcast• Podbean• Spotify• iHeart• Pandora
Sign up for The Visionary Chronicles Newsletter at;
•  The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;•  bryansmeltzer.com/contact/

Entrepreneurship | Top Leadership Traits

Bryan discusses the Top Leadership Traits of Entrepreneurs, and how they can impact the development and growth of brands.
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
• iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews. 
Please check out The Visionary Chronicles on these sites; 
• Apple Podcast• Podbean• Spotify• iHeart• Pandora
Sign up for The Visionary Chronicles Newsletter at;
•  The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;•  bryansmeltzer.com/contact/

QA Session | Why do Businesses Succeed or Fail?

In this Podcast, we discuss the reality behind why businesses either succeed or fail and the odds for both scenarios.I provide statistics and the top reasons for business failure. 
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the Author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.
Please check out The Visionary Chronicles on these sites;
Apple Podcast
Podbean
Spotify
iHeart
Pandora
Sign up for The Visionary Chronicles Newsletter at;
The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;
com/contact/
 

Team | Building, Managing a High Octane Team

Bryan discusses how to effectively build, manage, and passionately lead a high octane brand team.
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
• iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews. 
Please check out The Visionary Chronicles on these sites; 
• Apple Podcast• Podbean• Spotify• iHeart• Pandora
Sign up for The Visionary Chronicles Newsletter at;
•  The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;
•  bryansmeltzer.com/contact/

Lifestyle Branding | Driving Value Beyond Product

Bryan discusses Lifestyle Branding, the 5 critical points to ensuring you can effectively and authentically position your Brand to Drive Value beyond Product.
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the Author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews.
Please check out The Visionary Chronicles on these sites;
Apple Podcast
Podbean
Spotify
iHeart
Pandora
Sign up for The Visionary Chronicles Newsletter at;
The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;
https://bryansmeltzer.com/contact/
 

The Squeeze | How to Strategically gain Market Share

Bryan discusses how to strategically gain market share through "The Squeeze". Finding ways to tier price points without reducing equity while gaining category market share.
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the Author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.Bryan is currently President of LiquidMind Inc., a  global brand strategy firm located in Southern California.
If you enjoy The Visionary Chronicles Podcast, would be great if you could please leave a short Review at;
• iTunes/Apple Podcasts/The Visionary Chronicles
It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews. 
Please check out The Visionary Chronicles on these sites; 
• Apple Podcast• Podbean• Spotify• iHeart• Pandora
Sign up for The Visionary Chronicles Newsletter at;
•  The Visionary Chronicles Newsletter
Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;•  bryansmeltzer.com/contact/