The Visionary Chronicles
CHRONICLE: April 21st, 2022
Inspiration "The only thing worse than being blind is having sight but no vision."
Wisdom from Hellen Keller
THE VISIONARY CHRONICLES PODCAST
PODCAST: VISION | Set your Path & Stay on Course
Establishing a Vision for your Brand is difficult; sticking with the Vision is nearly impossible for most companies. There lies the difference between generational success and near-term failure. The inevitable fate of those who can consistently and continually execute their Vision is part of the rubble that makes up almost 95% of all start-ups. Failure…
As the Visionary behind your Brand, you must create a culture, an environment inside the four walls where the entire team feels they are contributing to the success of the Vision, a unified Vision of the longer-term future for your Brand.
This is difficult enough, and most leaders fail to execute the plan and see the Vision come to Life over the years. For example, a McKinsey study in 2018 found that only 16% of companies were committed to digital transformation, a necessary piece of a strategic puzzle for both being efficient and effective and Market Driving Brand. So you must commit to the Vision across all levels of the Brand to sustain your success.
In looking at what Visionary leaders create on their path to successfully navigating the course to executing the brand Vision:
Connect the Dots; as Steve Jobs so famously followed, it is a matter of "connecting the dots" as you move along your path. These Leaders have a structured plan, usually driven annually, connected through near-term action plans, accountability, tools, and proper resource allocation.
Embrace Freedom to Fail; Encourage Ideas, allow for the freedom to express how others' lives can be enhanced with our products or services. Never downplay Ideas until you have evaluated their potential impact; you may not see the light before it is too late.
Provide Tools & Support, providing an environment for experimentation with great Ideas! The more you nurture this iterative process, generating innovations and disruptive strategies, the more tangible your Innovation Pipeline becomes.
Setting your Vision is more effortless than sticking with your Vision. So be sure to have a process, both tangible and non-tangible, where others know expectations and all feel part of the process.
Stay True, stay Authentic, be Different, be Great!
Enjoy the Journey!
Bryan Smeltzer, President
LiquidMind Inc.
@LiquidMindsite.com
@BryanSmeltzer.com
© All rights reserved, Bryan Smeltzer, 2022
The Visionary Chronicles Podcast
In my new Podcast, VISION | Set Your Path & Stay on Course, I discuss establishing a Vision for your company, and ensuring you stick with your commitment to being a leader through authentication and staying the course regardless of the headwinds.
We discuss this and other business strategy topics and pressing issues facing Entrepreneurs, Executives, and Small Business Owners.
Please check out "The Visionary Chronicles" on these sites.
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The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands.
I am providing a FREE copy with the hope you will review Amazon, Barnes & Noble, Books-A-Million, or any other international distributions sites the book is currently being distributed. It is always greatly appreciated to spread the word.
Enjoy!
Visionary Interviews, I will be doing some upcoming interviews with some icons in the industry. If you happen to know of someone, I may want to interview, please let me know. Just provide some brief information, and if it works, we will reach out.
LiquidMind
Brand Strategy Firm for those looking to disrupt their industry, build a global digital platform, business execution leadership, or just need someone who understands your business's complexities and can provide solutions.
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