Tuesday Oct 18, 2022
Transformational Forces | 4 Forces of Business Transformation
The Visionary Chronicles Podcast
CHRONICLE: October 14th, 2022
"First comes thought; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination."
Napoleon Hill
Transformation Forces | 4 Forces of Business Transformation
If you were to look at most decisions made inside the four walls of a brand, you would find most do not address all the areas within and outside the organization. This transformative decision-making process takes on a whole new level of importance relative to the state of the brand, the economy's condition, and the state of your community.
These are incorporated into the decision-making to determine the best path forward and alternatives in case you need to pivot. These critical factors are determined inside and outside your brand, the speed of implementation, and the internal forces applied.
With these factors comes strategic planning questions such as, "Is this transformation something that needs to happen over time or immediate?" think pandemic, think recession, and "is this something needed internally or externally?" think processes, think logistics.
Each of these pieces of the puzzle is broad but has synergy with one another. The more you can pinpoint the forces requiring transformation, the better prepared you are for the future and your ability to pivot when necessary quickly.
The first question, slow or fast transformation, is relative to how easy it is to implement and where the transformation is happening. Quick transitions occur with processes, procedures, management, or forces that can quickly adapt. Slow changes happen when legacy systems or outside forces are integrated. These involve global brands with many tentacles in the marketplace. Usually, this type of transformation involves both an internal and an outer segment. These are more complicated but typically have the most significant impact. So what do these 4 Forces look like in businesses?
It is best explained in 4 differing levels, each independent but interdependent on the other.
First, the Speed;
- Slow
- Fast
Second the Location;
- Internally
- Externally
The four factors may seem simplistic, and that is by design. If this were too convoluted, nothing would get implemented, and your brand will not transform. When determining if something needs to change, ask yourself these questions;
- What is the issue?
- Is this immediate, or someone that can wait?
- Is this impacting our internal team, external partners, or both?
- How do you outline and address where to start?
Transformation is easy to identify but hard to implement. Everyone wants the Status Quo, but this only puts you further behind your competition. Keep change easy to ID and easy to implement. Your brand, your Team, and your Community will thank you!
Stay True, Stay Authentic, be Different, and be Great!
Enjoy the Journey!
Bryan Smeltzer, President
LiquidMind Inc.
#TheVisionaryPodcast
#TheVisionaryBrandBook
@LiquidMindsite.com
@BryanSmeltzer.com
© All rights reserved, Bryan Smeltzer, 2022
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. He also founded a men’s apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm.
He also hosts a Podcast called The Visionary Chronicles, and recently finished his first bestselling book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, and recently received the prestigious Readers Favorite Award for BEST Non-fiction, Marketing Genre book.
He is also a member of the Board of Advisors at UCI’s BCIE along with their New Venture Program, an Innovation Advisor at the UCI’s Applied Innovation program at the Cove, a Mentor/Advisor to UCLA’s Price Center Venture Accelerator Program, and a Mentor/Advisor at the San Diego Sports Innovators Accelerator (SDSI) center.
Bryan currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established, mid to large-cap consumer brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.
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