The Visionary Brand | The Vision Paradox

The Visionary Chronicles Podcast

CHRONICLE: March 9th, 2022

 

CONTENT FROM: 

THE VISIONARY BRAND, The Success Formula Behind the World’s Most Visionary Brands
 
“Exceptionally well written, organized, and presented, The Visionary Brand must be considered essential reading for all aspiring entrepreneurs and corporate executives seeking to expand their market share. 
The Visionary Brand is unreservedly recommended for community, corporate, college, university library Business Management instructional reference collections, and for the personal reading lists of entrepreneurs, MBA students, and corporate executives."
                                                                           James Cox, Editor-in-Chief, Midwest Book Review
 
 

PODCAST SERIES: THE VISIONARY BRAND | THE VISION PARADOX

 Over the next several months I will be doing podcasts on The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands. 
 The book is now released, and available across all book distribution locations. I would always appreciate your support in spreading the word through a review on Amazon, Barnes & Noble, social media, or any location you connect with others! Your word is what provides a connection to others who may have never heard of the book otherwise…

CONTENT FROM:
The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands
Available across all book retailers:

Amazon: The Visionary Brand

 

Barnes & Noble: The Visionary Brand

 Just because I can SEE…
 does not mean I have VISION…

 The Vision Paradox is a dilemma faced by many brands. When building your teams, especially early on, you will find that they need complementary skillsets and the ability to orchestrate together. 
 This analogy is very similar to when you hear a beautiful concerto, and all instruments complement one another. Making for a collective team, all know their role and core expertise. You do not want someone who does not know how to play the violin, playing a violin. This one failed, non-complimentary team member ruins this beautiful orchestration of a team. Some call it “staying in your lane” or “know what you know, and that which you do not,” either way, team members assigned to roles need to be complimentary to accomplish anything. 
 Having been in global brands overseeing product, marketing, and business development, there is a method to success, and this method includes defining roles specific to team members' skillset.
 Suppose you are to move your brand into Visionary thinking and status. In that case, you must have all team members playing their roles, providing guidance, and leading the next revolutionary product, ensuring generational success.
 There are brand principles realized through the elimination of the Vision Paradox and adoption of a Visionary foundation;

1. BREAKAWAY PRODUCT PIPELINE; as a result of creating a Vision, building an insanely great team, providing the tools to succeed, embracing failure, and rewarding creators, you will find your brand is leading in all pillars that define Visionary. 
 Once this structure is in place, your ability to realize an innovation-driven, breakaway pipeline becomes tangible.
2. FORESIGHT; Foresight involves “anticipation,” knowing what your customers desire before they do. It is not an incremental improvement; it is not refining; it is a vision of what “can be,” not “what is.”
3. REVOLUTION, RECREATE; “Incrementalism is innovation’s worst enemy” Nicolas Negroponte, MIT
 Your ability to out-innovate yourself first is a key ingredient to being generational. Find ways to take your breakaway product strategy and “squeeze” the Competition across all price tiers while surfing other products that enter the “pipeline.” Not a “one-hit” wonder strategy, but rather one that provides products across the entire supply and demand chain, capturing market share while not degrading brand equity. A delicate balance.

Those humble enough to understand their weaknesses and utilize their strengths complement the brand team and become part of orchestration, a masterpiece driven by a passion for being part of the team who desire to be generational.
 In summary, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, was written for those looking to understand what is significant, being Visionary, being different to sustain long-term success, and what they do to create brand Loyalty. Also, it was written from an inside-out perspective, understanding is as much personal, as it is business acumen. Be a Leader, Be a Visionary, Be Compassionate, Be Great!

Stay True, stay Authentic, be Different, be Great!
Enjoy the Journey!

Bryan Smeltzer, President
LiquidMind Inc.
@LiquidMindsite.com
@BryanSmeltzer.com

 

© All rights reserved, Bryan Smeltzer, 2022

In my new Podcast, The Visionary Brand | The DNA of a Visionary Brand (Part II), I discuss the Foundational Pillars required to move your Brand from the Status Quo to Visionary. The Pillars to successfully leading for generations. 

The Visionary Chronicles Podcast
We discuss this and other business strategy topics and pressing issues facing Entrepreneurs, Executives, and Small Business Owners.

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Subscribe to The Visionary Chronicles PODCAST,  and receive The Visionary Chronicles Weekly Newsletter, along with a FREE copy of my new book in exchange for a REVIEW;
THE VISIONARY BRAND, The Success Formula Behind the World’s Most Visionary Brands. 

I am providing a FREE copy with the hope you will provide a REVIEW on Amazon, Barnes & Noble, Books-A-Million, or any other international distributions sites the book is currently being distributed. 

It is always greatly appreciated when you spread the word through REVIEWS!
 Enjoy!
 

Visionary Interviews, I will be doing some upcoming interviews with some icons in the industry. If you happen to know of someone, I may want to interview, please let me know. Just provide some brief information, and if it works, we will reach out.
  

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A Brand Strategy Firm for those looking to disrupt their industry, build a global digital platform, business execution leadership, or just need someone who understands your business's complexities and can provide solutions.
 

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