The Visionary Brand

The Visionary Chronicles

Episode 90

The Visionary Brand | The Creative Engine | Category Disruption

CONTENT FROM; The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands

Available across all global book retailers

PODCAST: CASE STUDY: CATEGORY DISRUPTION

True Wisdom come to each of us when we realize how little we understand about life, ourselves, and the world around us.”

Wisdom from Socrates

In 1980, Sony introduced the Walkman, considered revolutionary at the time. It was a disruptive product that allowed us to carry our music with us on the go. However, the downfall of the Walkman is it was never adapted through generations.

The Walkman is a testament to the leadership you attain due to disruption. As I have discussed, Disruptive Innovation on another level, but you cannot build your Innovation Pipeline without Disruption.

About

Bryan Smeltzer is a bestselling author, business executive, and entrepreneur. He has held executive leadership positions in brand business development, multi-category product development, and global marketing at major brands like Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, and other international companies.

Bryan also founded a men's apparel brand and successfully ran it for ten years before selling it to a venture capital firm.

The Visionary Chronicles Podcast

Bryan hosts The Visionary Chronicles podcast, which Feedspot has ranked as the #1 Visionary and one of the Top 50 Marketing Podcasts.Follow The Visionary Chronicles Podcast | The Visionary Chronicles Sign Up

Bryan is the author of the bestselling book The Visionary Brand,The Success Formula Behind the World's Most Visionary Brands. The book received the prestigious Readers Favorite Award for Best Non-fiction in the Marketing Genre.

Purchase The Visionary Brand book | The Visionary Brand

The Visionary Files

Following the release of his book, Bryan launched The Visionary Brand MasterCourse. Available at TheVisionaryFiles.com, this course features 18 video learning segments, totaling nearly two hours of training to unleash brand leadership potential.

Sign up for The Visionary Brand MasterCourse | The Visionary Brand Course

LiquidMind | Brand Advisory

Bryan is at the helm of LiquidMind Inc., a global brand strategy firm that collaborates with start-ups and established mid to large-cap consumer brands. The company empowers businesses to think and act differently, cultivate passionate cultures, and execute strategies relentlessly.

Sign up for a FREE Advisory SESSION | LiquidMind Meeting

SESSIONS | One 2 One Advisory

LiquidMind offers bespoke Sessions One 2 One Advisory Services, providing personalized brand guidance through direct sessions with expert strategists. This service is ideal for launching new products or repositioning brands.

The Visionary Brand | The Creative Engine | Category Disruption

The Visionary Chronicles