The Visionary Brand | Take Risks | How to Succeed Through Risk Taking

 

EPISODE 145

CHRONICLE: March 15^th, 2024

 

Content from Bryan’s new Award Winning, Bestselling Book

The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands.

• Readers Favorite Award Winner: Best, Non-fiction, Marketing book
• Amazon Bestseller.

The Visionary Brand | Take Risks | How to Succeed through Risk Taking

 

"A person who never made a mistake never tried anything new.” – Albert Einstein

 

Risk is a part of a Visionary brand’s DNA; it is who they are and what they do. They consistently create, authentically build and continually disrupt. Nothing great was ever achieved without first embracing Risk.

Commodity companies avoid Risk at all costs, and authentic, visionary brands embrace it. The risk culture creates loyalty throughout the entire brand, creating an aspirational culture of which their community wants to be a part and an inspirational environment for their team to stay loyal for the long term.

 

Fail fast, fail often…

 

In creating a culture that embraces Risk and knowing this is the path to generational success, the by-product is LOYALTY, the lifeblood of all brands. Loyalty is connected to customer lifetime value (CLV) and reduced team turnover. Having been part of these culture-driven, risk-taking brands, they acquired, retained, and maintained the best talent on the planet. They knew by creating and sustaining this culture, they would surpass any competitor and drive a passion deep into the bloodline of everyone inside the brand.

Clearly, with this type of culture, a balance has to be struck between disruption, commercial viability, and the brand’s foundational values. Always lead, always be ‘’best in class”. In striking this balance, in being the leader, does this product “drive the market,” or is it “driven by the market?” This is a critical question all visionary brands must ask: What is the difference between being an innovator and an imitator?

 

“Safe is Risky.” – Seth Godin

 

Now that we set the expectation of why risk-taking is so foundational to a brand's success, what are some other principles engrained into all Visionary brands?

Don’t Play it Safe | Always have a Vision of what you “want” to be, not what you “have” to be.

Experiment | Edison would not have invented the lightbulb without this mindset.

Break Things, Embrace Creative Destruction | Break the “status quo,” always ask “Why”?

Never Give Up | Edison would not have created anything without this principle.

Don’t’ Bloody the Water | Stay out of shark-infested waters; find your blue water through disruption.

Always “Think Outside the Box” | Find a new way and adaptable products or technologies.

Visionary brands find ways to disrupt the status quo. Building an innovation pipeline of products, processes, or services allows a brand to surf the supply and demand chain. These brands constantly look for ways to “revolutionize” and evolve.

The ability to anticipate what your consumers need is a visionary gift few possess and why so many companies cannot survive.

There is no guarantee of success. However, risk-taking, not risk avoidance, is the proven path to sustaining long-term growth.

Stay true to yourself, embrace Risk, and create the future!

Stay True, Stay Authentic, be Different, and be Great!

Enjoy the Journey!

 

Bryan Smeltzer, President

 LiquidMind Inc.

 

#TheVisionaryChroniclesPodcast

#TheVisionaryBrandBook

 

@LiquidMindsite.com

@BryanSmeltzer.com

 

 © All rights reserved, Bryan Smeltzer, 2024

 

 

Bryan Smeltzer is a consumer products business executive and entrepreneur. He has held executive-level roles in business development, Product, and marketing with some of the world's most prestigious brands, including Oakley, TaylorMade, Adidas, K-Swiss, and Schutt Sports, among other international brands. He also founded a men’s apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm.

He also hosts a Podcast called The Visionary Chronicles, ranked as the #1 Visionary and Top 50 Marketing Podcasts by Feedspot for 2022 & 2023, and recently finished his first bestselling book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, and recently received the prestigious Readers Favorite Award for BEST Non-fiction, Marketing Genre book.

 

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Bryan oversees LiquidMind Inc., a global brand strategy firm that partners with start-ups and establishes mid to large-cap consumer brands to empower businesses to think differently, be different, drive a passionate culture, and execute relentlessly.

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