Wednesday May 17, 2023
The Visionary Brand | The Omni Channel Strategy | How to Disrupt Industry Norms
The Visionary Chronicles Podcast
CHRONICLE: May 18th, 2023
Content from Bryan’s new Award Winning, Bestselling Book
The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands.
- Readers Favorite Award Winner: Best, Non-fiction, Marketing book
- Amazon Bestseller.
THE VISIONARY BRAND | The Omni Channel Strategy | How to Disrupt Industry Norms
"Disrupt or be disrupted." - Eric Shinseki
This quote from Eric Shinseki, a retired US Army General, emphasizes the importance of brand disruption.
In today's fast-paced and constantly evolving business landscape, brands that fail to disrupt themselves and their industries risk being left behind. Disruptive brands challenge the status quo, shake up traditional models, and offer innovative solutions to customer problems.
By doing so, they can create a new market or take market share away from established players. This quote is a call to action for brands to disrupt themselves before others disrupt them proactively.
Visionary brands are constantly asking the question, “WHY?”. Why do things work the way they do? Why hasn’t anyone updated this process, or why can’t we change an industry?
All of these lead to breakthroughs at some point. You are not challenging the status quo unless you ask these questions!
While asking these questions, you must ensure the answers fit; who you are, what you do, how you work, and where you engage with your Community. These fit with the brand product, culture, community, and lifestyle. Authenticity is key to success and often takes a back seat to a product the brand feels is the next revolution, but it is an evolution, not a revolution, and you can risk lower adoption rates if it does not fulfill the brand promise.
So disrupting is an earned right, earned through trust and authentication. A product is only a product until users say it is awesome. So, trust, consistency, and greatness are earned through loyalty and anticipation. Many brands have built this user experience into their creative process, the ideation of their next great product, which somehow enhances their communities' life—easily explained, extremely difficult to execute, that is the creator's mindset. So what does Omni Channel Strategy for Disrupting Industry Norms look like?
- Understand your Brand and your Community; building a great product internally does not mean it translates externally.
- Always be Creating (ABC); ensure you build an innovator pipeline of products that continues to satisfy a community need.
- Awesome User Experience (AUX); create a seamless UX that your Community will proactively discuss with others. There is no better authentication than a community with a positive voice. Bad news spreads 250X faster than good news. You will not have to work very hard to degrade your brand equity if you screw this up!
You must have an authentic culture of risk-takers, idea generators, and brand missionaries to disrupt the norm. All importantly, all are required to build authentic products your Community adopts. Lifetime customer value!
Stay True, Stay Authentic, be Different, and be Great!
Enjoy the Journey!
Bryan Smeltzer, President
LiquidMind Inc.
#TheVisionaryChroniclesPodcast
#TheVisionaryBrandBook
@LiquidMindsite.com
@BryanSmeltzer.com
© All rights reserved, Bryan Smeltzer, 2023
Bryan Smeltzer is a consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, and Schutt Sports, among other international brands. He also founded a men’s apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm.
He also hosts a Podcast called The Visionary Chronicles, ranked as the #1 Visionary and Top 50 Marketing Podcasts by Feedspot, and recently finished his first bestselling book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, and recently received the prestigious Readers Favorite Award for BEST Non-fiction, Marketing Genre book.
He is also a member of the Board of Advisors at UCI’s BCIE along with their New Venture Program, an Innovation Advisor at the UCI’s Applied Innovation program at the Cove, a Mentor/Advisor to UCLA’s Price Center Venture Accelerator Program, and a Mentor/Advisor at the San Diego Sports Innovators Accelerator (SDSI) center.
Bryan oversees LiquidMind Inc., a global brand strategy firm that partners with start-ups and established mid to large-cap consumer brands to empower businesses to think differently, be different, drive a passionate culture, and execute relentlessly.
You can contact or follow him at;
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