Strategy Execution | How to Define your Future Success

"Thus, what is of supreme importance in war is to attack the enemy's strategy..."

Wisdom from Sun Tzu

STRATEGY EXECUTION | How to Define your Future Success

Strategy, either executed with a laser focus or a shotgun approach with no particular process or aim, the latter is sure to fail. In contrast, the laser focus with a relentless passion is sure to succeed. It is your choice and one that will surely set the wind in your sails.

To define this strategy process, it must first and foremost be cohesive and a common thread woven through the entire Brand. Each role is interdependent and executing your specific task is a key piece to ensuring a seamless process. Each part, each lesson, each piece of this intricate puzzle built from a strategy-driven through a shared vision.

At this point, the winners separate themselves from the losers, those who execute those who choose not to execute. The disruptors, the innovators, those who others follow, set the pace for the race that is ahead. They commit themselves to this process, and with a passion that flows through the entire Brand!
The followers neither commit to a strategy nor choose to lead, only settle in with the pack waiting for someone to break out and follow. They will always be followers, waiting for the next significant breakthrough so they can find a way to move forward. It is not until the disruptor creates a path do they move.

So how do these generational, Visionary brands consistently define, refine and execute their Strategy?

First, you must have a process to develop your Strategy, and I have found there to be several steps to defining this strategic process most great brands adopt;

Define the Opportunity; the what, where, when, and how, have a free-flowing exchange of IDEAS, ones that move the PASSION needle with your Brand. Negative thinkers are NOT Allowed!
Refine the Opportunity; through a due diligence process, refine these IDEAS into the most promising ones, ones that will both move your Brand forward (incremental) or leapfrog (breakaway) over your competition. Then, re-create, or Re-invent, just make it an AWESOME experience for your Customer!
Determine your Path; with your IDEA, you can now take several paths; each decision brings you closer to the best route to maximizing your long-term potential with this IDEA. You collectively have four distinct approaches;
1. Intellectual Property; license your IDEA.
2. Partnership Value Creation; partner with the leader in the category to incrementally provide enhanced value to their current product.
3. Infrastructure; built out the infrastructure to commercialize the new Opportunity.
4. DISRUPT; create your Path, one not yet traveled. The most challenging Path, one with BOTH the highest RISK and REWARD!

Deciding upon your strategic Path is built upon having a process that allows you to create opportunities for your Brand. Once you define, refine, commit to, and eventually implement this process, you will find significant opportunities to expand, contract, or move your Brand beyond your competitor's line of sight and achieve success.

Stay True, stay Authentic, be Different, be Great!

Enjoy the Journey!

Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.

Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.

We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.

He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.

Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.

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