Wednesday Jul 21, 2021
Relentless Execution | How to Ensure a Consistent Execution Process
The Visionary Chronicles PODCAST
CHRONICLE: July 21st, 2021
"History is a relentless master. It has no present, only the past rushing into the future. To try to hold fast is to be swept aside..."
Wisdom from John F. Kennedy
RELENTLESS EXECUTION | How to Ensure a Consistent Execution Process
Relentless Execution is a trait few can truly say they have in place and are committed to with their brand or company. The overriding reason… it is HARD to implement correctly.
Too few brands understand the overriding commitment and integrated pieces of the puzzle that ensure a successful execution process, much less a relentless one. The core foundation of Relentless Execution is having a clear, concise, and well-communicated process and team expectations. Yes, team, a Vision is only as good as your ability to execute the strategy with the team, not an individual.
Being relentless does mean you are continually in people's faces, ensuring they are doing what you have told them to do, quite the opposite. Through your clearly defined execution process, everyone; knows their role, realizes the expectations, and how interdependent they are as a whole—being able to stay calm in the face of a storm and reward those who were integral to successfully realized the Vision.
The team must understand how they are an essential part of successfully executing the brand Vision, much like an orchestra, each instrument a key to playing in harmony. When one is out of crucial, everyone knows, but they make beautiful music together when played well and in unison.
Each person plays a role in successfully building and growing a brand, and each person must understand and appreciate what they contribute to its Execution.
In looking at Relentless Execution, what are the traits of those brands who have successfully integrated this within their Culture?
- They define the process as a whole; how do all the pieces fit together? A macro-level view of how interwoven both teams and functional groups are and how they interact.
- They define the expectations within this process; where are you, and how do you fit within the giant puzzle. Everyone is part of your success; make sure each understands their role.
- They define roles; define areas of responsibilities, the process, collaboration, and timing. Each is a crucial piece to ensuring the machine runs properly, clearly, concisely, and understood.
- They define the Value Chain improvements; ensure everyone has a voice, the need to have constant, consistent progress. ABC-Always Be Changing!
- Execute Relentlessly; let the machine run, have a plan, and ensure new team members can jump on quickly. Again, knowing expectations, having a plan with defined roles and responsibilities is key to success.
It is executing a cornerstone to all successful, generational, Visionary brands. It takes commitment to be the best through defining expectations and rewarding results!
Stay True, stay Authentic, be Different, be Great!
Enjoy the Journey!
© All rights reserved, Bryan Smeltzer, 2021
In my new Podcast, Relentless Execution | How to Ensure a Consistent Execution Process, I discuss how a clear, concise, and well-communicated execution process that is passionately embraced throughout the entire brand establishes leadership within their category.
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© All Copyrights Reserved, Bryan Smeltzer
THE VISIONARY CHRONICLES PODCAST
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.
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