Tuesday Aug 17, 2021
Product Positioning | How to Find Open Water Opportunities
The Visionary Chronicles PODCAST
CHRONICLE: August 18th, 2021
" Your premium brand had better be delivering something special, or it's not going to get the business.."
Wisdom from Warren Buffett
BRAND POSITIONING | Find Your Open Water Opportunities
In my new PODCAST, I outline how to find opportunities others may not see for lack of Vision or Insight.
When Finding your Open Water, the Opportunities others fail to see as a result of fighting over the same shark-infested, bloody water where others fish. A simple analogy, but one many fail to execute in the marketplace.
If you look at the vast open water of the ocean, it represents beauty in motion, most of which you can not see. This beauty flows in harmony, but when competition arises, it can get ugly quickly; survival mode kicks in.
This vast open water, so much beauty, but when it comes to defining and developing how to attack markets here on land, we fail to see the enormous number of opportunities. We wade into waters where we know predators exist vs. where they do not. So is the nature of companies surviving in our world trying to fight off much larger predators and gain market share. Find your open water; it exists; you just need the Vision to see it!
When finding your opportunity, one where you find calm, blue water, a space where you can dominate and be appreciated by those who love your Brand, many smaller brands have taken on the big predators and won. They proactively built a community of followers who appreciate an authentic product and Brand.
There are several areas of focus in determining where opportunities exist and finding your Open Water;
- Value Provided(CONSUMER); how do you make my Life and User Experience (UX) better?
- Profit Gained (COMPANY); is it a sustainable business?
- Community Support (CULTURE); how will you drive your Vision and Build Passion around your Brand?
If any of these fall short or are not committed to your Brand, you will find yourself floating towards shark-infested, Bloody waters. Most commodity brands play here and piggyback off those who are Truly, Authentically Visionary.
Maintain each of these, and your success is much more likely. Although still challenging, your Destiny is in your hands, not in the hands of others.
This strategic alignment with key stakeholders throughout the Brand must be consistent from the top down.
Finding Open Water Opportunities is made more accessible by instituting these core principles. The Steps;
- Define your Opportunity
- Gauge your Predators
- Find your Value POD
- Protect your Turf
- Stick to your Foundational Principles
- Drive your Culture
- Execute Relentlessly!
Stay True, stay Authentic, be Different, be Great!
Enjoy the Journey!
© All rights reserved, Bryan Smeltzer, 2021
In my new Podcast, BRAND POSITIONING | Find your Open Water Opportunities, I the process of positioning your Brand for success, finding your Opportunities, and ensuring your Success!
I discuss this and other business strategy topics and pressing issues facing Entrepreneurs, Executives, and Small Business Owners.
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LiquidMind
A Brand Strategy Firm for those looking to disrupt their industry, build a global digital platform, business execution leadership, or just need someone who understands your business's complexities and can provide solutions.
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.
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