Pillars of Great Leadership | Principles to Follow

The Pillars of Great Leadership

What makes for a Great Leader? Not just one who inspires confidence or provides direction, but someone who has the innate sense to see the future, envision a path to success, and inspire those who do not yet see this path to take the Journey with them.

These leaders inspire a team, a company and a brand. They create a community outside the four walls, building loyalty and inspiring everyone to reach a common goal with the confidence that they will succeed. With each of these qualities, it is easy to see why there are so few “true” leaders. There are a lot of delusional executives who feel they are leaders, but it is merely a “chain of commitment” from the team, not necessarily that they believe in their vision.

For someone to be in this elite class of truly Visionary Leaders, they must embrace the unknown, stay calm amid the storms, show compassion, learn from past failures, build loyalty, and provide a Vision for others to follow passionately. I say passionately as this is a key element to successfully executing the leader's Vision through others. No great leader has ever succeeded by themselves, it takes an Army to take a leadership position in your market, and the more your leader has these Pillars, the more likely a brand is to succeed long-term. Success is not a “one-hit” wonder, it is a sustained level of success over generations.

In my new book, an AMAZON Bestseller,  The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, I discuss these Visionary Brands and some of the Leaders who successfully navigated their brands to generational success.

 

 The following are Pillars of a Truly Great, Visionary Leaders

 

1. Embrace Change; no leader can avoid change, but those who do will ultimately fail and lose their sense of direction.
2. Embrace Failure; all great brands have failed to succeed, but you must be committed to fail and Learn from these Failures.
3. Show Compassion; understand the balance between success and failure… of your TEAM, not your product. Drive hard, Praise harder.
4. Build Loyalty; be able to build Loyalty to your brand, both inside and outside of four walls. Without Loyalty, the inherent value of your brand becomes either Equity or a Commodity, your choice.
5. Have a Vision; being able to see vs having a Vision are two completely different attributes. Unless you can see the future, you will only be to visualize what is in front of you.
6. Execute the Vision; having built a Loyal team, ensure they are executing the Vision, and provide ALL the Praise to the Team, not your Vision. They understand is your Vision, no need to remind them.
7. Overcome Adversity; being able to have a plan when circumstances abruptly change is a key Pillar for a Visionary Leader. Take Covid, who knew the world would stop spinning, what is your Plan?
8. Show Humility & Appreciation; in insecure Leader in NOT a Leader, they are not humble, they devalue contributions to the Vision, they do not share in successes, and do not embrace failure. Enough said..!

 

Great Leadership does not always mean the smartest voice in the room, more often than not, it is someone who is cognitive, logical, compassionate, direct and has the ability to see the future when others can not.

 

Stay True, stay Authentic, be Different, be Great!

Enjoy the Journey!

 

Bryan Smeltzer, President

 LiquidMind Inc.

#TheVisionaryPodcast

#TheVisionaryBrandBook

 

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