Wednesday May 10, 2023
Courageous Leadership | 5 Principles of Courage in Leadership
The Visionary Chronicles Podcast
CHRONICLE: May 10th, 2023
The Visionary Chronicles Podcast was ranked the #1 Global Visionary Podcast & Top 50 Marketing podcast by Feedspot in 2022 & 2023
PODCAST: Courageous Leadership | 5 Principles of Courage in Leadership
"Faith is taking the first step even when you don't see the whole staircase." - Martin Luther King Jr.
This quote from Martin Luther King Jr. speaks to the importance of courage and faith in leadership. You may not always have a clear vision of the path ahead as a leader, but you must have faith in yourself and your team's abilities to take that first step forward.
Doing this creates momentum and builds confidence, which can help you navigate the challenges. This quote encourages leaders to have courage in their hearts and faith in themselves and their team, even when the path forward is uncertain.
Courage is a word not often used when describing Leaders, those who are Visionary. Instead, you will use; risk-taker, innovator, or disruptor, but all of these descriptors are built off a foundation of being courageous first. Courage is a trait that dates back centuries and is common in all Visionary leaders today.
For a Visionary leader to be considered generational, one who changes our daily lives for the better or disrupts an industry, you must take risks, but the pillar of risk is having a heart full of Courage. Unfortunately, not all leaders have this quality, and those who do are relentless in their pursuit of success, and achieving what others say is impossible.
Courage is a vital quality for effective brand leadership. Here are five principles for how to use courage in brand leadership:
- Take calculated Risks: To make bold moves that differentiate your brand from competitors, you must be willing to take calculated risks. This requires courage, as there is always the possibility of failure. However, you can take risks more likely to pay off through strategic planning and a solid understanding of your brand's strengths and weaknesses.
- Be willing to challenge the Status Quo: To truly stand out in a crowded marketplace, you must be willing to challenge the status quo. This means taking a fresh approach to product development, marketing, and customer experience. It takes courage to break away from conventional thinking but creates a more compelling brand that resonates with customers.
- Stand up for your beliefs: A strong brand stands for something. To communicate your brand's values and beliefs effectively, you need to be willing to stand up for what you believe in. This means taking a stance on controversial issues and communicating your brand's position clearly and confidently.
- Embrace change: Change is inevitable, and it takes courage to embrace it. As a brand leader, you need to be willing to adapt to changing market conditions, customer preferences, and technological advancements. This means being open to new ideas and approaches, even if they challenge the way things have always been done.
- Lead by example: Finally, to be an effective brand leader, you must lead by example. This means demonstrating courage in your actions and decisions and inspiring your team to do the same. When your team sees that you are willing to take risks, challenge the status quo, and stand up for your beliefs, they will be likelier to do the same.
Each of these is a foundational pillar of those who have the courage to risk being different, successful, and relentless in pursuing their Vision. They inspire others through their faith, make others better through creating a culture of success, always stand by their decisions, and are models for others to learn from as they progress in life.
Stay True, Stay Authentic, be Different, and be Great!
Enjoy the Journey!
Bryan Smeltzer, President
LiquidMind Inc.
#TheVisionaryChroniclesPodcast
#TheVisionaryBrandBook
@LiquidMindsite.com
@BryanSmeltzer.com
© All rights reserved, Bryan Smeltzer, 2023
Bryan Smeltzer is a consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, and Schutt Sports, among other international brands. He also founded a men's apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm.
He also hosts a Podcast called The Visionary Chronicles. In addition, he recently finished his first bestselling book, The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands, and received the prestigious Readers Favorite Award for BEST Non-fiction, Marketing Genre book.
He is also a member of the Board of Advisors at UCI's BCIE along with their New Venture Program, an Innovation Advisor at the UCI's Applied Innovation program at the Cove, a Mentor/Advisor to UCLA's Price Center Venture Accelerator Program, and a Mentor/Advisor at the San Diego Sports Innovators Accelerator (SDSI) center.
Bryan currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established id to large-cap consumer brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.
You can contact or follow him at;
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