Thursday Oct 07, 2021
Breakaway Products | Establishing a First Move Advantage
The Visionary Chronicles
CHRONICLE: October 7th, 2021
"There is no innovation and creativity without failure. Period..."
Wisdom from Brene Brown
Breakaway Products | Establishing a First Mover Advantage
In my new PODCAST, I discuss how Brands who have committed themselves to execute a Product Innovation platform driven by Failure and led through Breakaway goals is a Formula for Success
No great product has EVER been created without first failing! Failure is part of the process, but Failure also entails Managing Risk. The Risk is that things will not turn out as you had planned, but this part of being a generational leader, one who Disrupts while others are complacent.
Being able to find a way to Disrupt through Breakaway Products, ones that are Generational in their impact is the pinnacle of Brand innovation. To have this process integrated into your Brand, you first need to understand the commitment required, not just seasonally but all year long! This is where most brands jump off the boat for fear of failure, not realizing success.
The Breakaway concept is to realize a product that changes the game in your category, forces others to follow, and changes how we interact or perform in our day-to-day lives. The concept can be technology, consumer products, or any process which changes how we interact daily, and more often than not, something we thought we never needed. As Henry Ford famously said, "If I had asked my customer what they wanted, they would have said… 'a faster horse'." Look where we are at today due to Henry Ford's Vision, a true Visionary, one that changed our mode of transportation!
Being a Visionary means, you embrace Risk, understanding that this is a weapon to create great things or a paralyzing of Failure. Be Visionary, adopt Risk as part of your process, and know that failure is the stepping stone to eventual success. Although not all Risk is brilliant, you must know when to move on, or your Idea will bring you down to earth. Knowing the difference is being a Leader.
Be A Visionary, Be A Risk Taker, Be a Generational Brand! Breakaway from your Competition…
Stay True, stay Authentic, be Different, be Great!
Enjoy the Journey!
Bryan Smeltzer, President
LiquidMind Inc.
@LiquidMindsite.com
@BryanSmeltzer.com
© All rights reserved, Bryan Smeltzer, 2021
The Visionary Chronicles Podcast
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LiquidMind
A Brand Strategy Firm for those looking to disrupt their industry, build a global digital platform, business execution leadership, or just need someone who understands your business's complexities and can provide solutions.
© All Copyrights Reserved, Bryan Smeltzer
THE VISIONARY CHRONICLES PODCAST
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.
He is the Author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.
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