The Visionary Chronicles

THE INSIGHT | The VISIONARY | SOCRATES | The Power of Questions

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The Visionary Chronicles Podcast
BOOK RELEASE!
The Visionary Leader, The Success Principles of The World’s Greatest Visionaries
Welcome back to The Visionary Chronicles, the podcast that explores what sets true visionaries apart from everyday leaders.
Before we dive into today's episode, I'm excited to share that my new book, The Visionary Leader, The Success Principles of The World’s Greatest Visionaries is now available and has already become a bestseller. This book extracts the essential principles that transform ordinary leaders into extraordinary Visionaries, and today's episode draws directly from these powerful insights.
I am proud to announce that The Visionary Leader just made the Amazon #1 Bestseller Business Category list! Thank you to all who supported it’s launch and success throughout the past several months!
EPISODE 230 | THE INSIGHT | The VISIONARY | SOCRATES | The Power of Questions
INTRO |
Welcome back to The Visionary Chronicles. Today we're doing something different. We're going back 2,500 years to explore a leader who never built a company, never scaled a global brand, and never held an executive title—yet his methods and principles are more relevant to modern leadership than ever before.
Today, we're talking about Socrates.
Now, I know what you might be thinking: "What does an ancient Greek philosopher have to do with building generational companies in today's marketplace?" Everything. Absolutely everything.
This episode is drawn from my new book, The Visionary Leader, which explores not just modern business leaders, but the timeless principles that separate Visionaries from managers across all of human history. If today's discussion resonates with you, I encourage you to pick up a copy—it's available now at all major retailers.
 
Discover how Socrates’ power of questions can transform your leadership. Dive into visionary principles, real-world examples, and actionable insights. Share your thoughts below!
CHAPTERS:
00:00 Welcome & Visionaries
02:22 Socrates Spotlight
05:03 Socratic Method
15:38 Humility Advantage
22:17 Courage to Challenge
29:26 Legacy & Influence
34:33 Visionary Traits
35:33 Closing Challenge
40:30 - Outro
#visionaryleadership, #Socraticmethod, #Socratesbusiness, #leadershipprinciples, #criticalthinking, #humilityinleadership, #powerofquestions, #legacyinleadership, #businesswisdom, #teamculture, #modernleadership, #leadershipframeworks, #SteveJobsleadership, #authenticleadership, #innovativeleaders
 
 

Becoming A Visionary Brand | SERIES | CHRONICLE 2 | The Architecture of Disruption

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The Visionary Chronicles Podcast
BUSINESS LEADERSHIP SERIES FROM BESTSELLING BOOK!
The Visionary Brand, The Success Formula Behind The World’s Visionary Brands
We are starting a new Business Leadership Series, “BECOMING A VISIONARY BRAND”, with content taken from my Bestselling book, The Visionary Brand.
SERIES | BECOMING A VISIONARY BRAND
CHRONICLE 2 | The Architecture of Disruption
INTRO |
The Paradox of the Pedestal
Welcome back to The Visionary Chronicles. In our last session, we defined what a Visionary Brand looks like from 30,000 feet. But today, we’re coming down to ground level to deal with the most dangerous moment in the life of any brand: The moment of success.
There is a psychological trap that happens when a brand finally reaches the top of its industry. I call it the 'Pedestal Paradox.' When you are on the pedestal, your natural instinct is to stand still so you don't fall off. You begin to build walls. You start protecting your margins, defending your patents, and repeating the same processes that got you there. But in a world that is shifting under your feet, standing still is the most violent act you can commit against your own future.
Visionary brands like Apple, Nike, and Oakley didn’t stay icons because they protected their original products; they stayed icons because they were the first ones to set fire to them. They realized that the architecture of a legacy isn't built of stone—it’s built of fluid. Today, we are going to learn how to stop being a 'manager of the past' and start being an 'architect of disruption.' We’re going to look at the internal engines that allow you to stay stable in your purpose while being radical in your tactics.
By the end of this episode, you will be able to:
Define the relationship between a stable Narrative Engine and a Disruptive Product Strategy.
Identify "Sacred Cows" within your organization that inhibit architectural evolution.
Apply the Liquid Leadership framework to maintain Vision during tactical pivots.
Analyze how self-cannibalization strengthens a brand’s long-term market position.
Evaluate the "Momentum Trap" and its role in the collapse of legacy brands.
Construct a 90-day self-disruption plan for your primary product or service.
LINKED IN POST:
 
CHRONICLE 229
The Visionary Chronicles Podcast
BUSINESS LEADERSHIP SERIES FROM BESTSELLING BOOK!
The Visionary Brand, The Success Formula Behind The World’s Visionary Brands
We are starting a new Business Leadership Series, “BECOMING A VISIONARY BRAND”, with content taken from my Bestselling book, The Visionary Brand.
SERIES | BECOMING A VISIONARY BRAND
CHRONICLE 2 | The Architecture of Disruption
INTRO |
The Paradox of the Pedestal
Welcome back to The Visionary Chronicles. In our last session, we defined what a Visionary Brand looks like from 30,000 feet. But today, we’re coming down to ground level to deal with the most dangerous moment in the life of any brand: The moment of success.
There is a psychological trap that happens when a brand finally reaches the top of its industry. I call it the 'Pedestal Paradox.' When you are on the pedestal, your natural instinct is to stand still so you don't fall off. You begin to build walls. You start protecting your margins, defending your patents, and repeating the same processes that got you there. But in a world that is shifting under your feet, standing still is the most violent act you can commit against your own future.
Visionary brands like Apple, Nike, and Oakley didn’t stay icons because they protected their original products; they stayed icons because they were the first ones to set fire to them. They realized that the architecture of a legacy isn't built of stone—it’s built of fluid. Today, we are going to learn how to stop being a 'manager of the past' and start being an 'architect of disruption.' We’re going to look at the internal engines that allow you to stay stable in your purpose while being radical in your tactics.
By the end of this episode, you will be able to:
Define the relationship between a stable Narrative Engine and a Disruptive Product Strategy.
Identify "Sacred Cows" within your organization that inhibit architectural evolution.
Apply the Liquid Leadership framework to maintain Vision during tactical pivots.
Analyze how self-cannibalization strengthens a brand’s long-term market position.
Evaluate the "Momentum Trap" and its role in the collapse of legacy brands.
Construct a 90-day self-disruption plan for your primary product or service.
Are you ready to redefine your brand’s future? In this episode we explore the transformative power of embracing discomfort to drive sustainable growth and innovation. Visionary leaders like Steve Jobs, Elon Musk, and iconic brands such as Apple and Nike have mastered the art of evolving beyond success. Now, it's your turn to unlock the strategies that will empower your team, build a resilient brand culture, and achieve long-term success.
Discover how to avoid the "pedestal paradox," where success becomes a trap, and instead, leverage the momentum of disruption to create a bridge to the future. Learn actionable insights like the self-disruption imperative, liquid leadership, and the importance of fearless innovation. This episode dives deep into the principles of branding, leadership, and business growth, offering strategic insights to help you assess your brand’s current trajectory and pivot toward visionary leadership.
Key insights include:
- Why stagnation is the riskiest move you can make as a leader.
- How to self-cannibalize and stay ahead of competitors.
- Building a narrative engine to guide your brand’s evolution.
- Turning discomfort into a catalyst for innovation and sustainable growth.
Don’t let past successes become your brand’s tombstone—learn how to architect disruption and define your industry’s future. Join the discussion, share your thoughts, and take the first step toward empowering your team and reshaping your brand’s destiny.
Watch now to unlock your brand’s potential and gain the tools to lead with purpose, clarity, and boldness. Your journey to becoming a visionary brand starts here!
#sacredcowaudit, #comfortzone, #discomfortingrowth, #brandevolution, #self-cannibalization
CHAPTERS:
00:00 - Intro
02:11 - The Paradox of the Pedestal
07:02 - The Discomfort of Evolution
11:17 - The Self-Disruption Imperative
13:14 - Vulnerability of Success
16:29 - Sacred Cow Audit
20:49 - Liquid Leadership in Crisis
24:30 - Powering the Narrative Engine
26:37 - The Narrative Engine Explained
28:46 - Building a Legacy of Disruption
32:46 - Episode 2 Toolkit
34:48 - Thank You
35:30 - Get Your Copy of The Visionary Brand
36:06 - Innovating for Future Leadership

Becoming A Visionary Brand | SERIES | CHRONICLE 1 | Understanding Visionary Branding

CHRONICLE 228
The Visionary Chronicles Podcast
BOOK RELEASE!
The Visionary Leader, The Success Principles of The World’s Greatest Visionaries
I am proud to announce that The Visionary Leader just made the Amazon #1 Bestseller Business Category list! Thank you to all who supported it’s launch and success throughout the past several months!
Welcome to The Visionary Chronicles. Today, we're diving into one of the most common yet challenging aspects of leadership—leading through adversity while facing our deepest fears. Whether you're leading a company, a team, a family, or simply trying to lead your own life with purpose, fear is an adversary every leader must confront.
SERIES | BECOMING A VISIONARY BRAND
CHRONICLE 1 | The Foundation of Visionary Brands
INTRO |
You know what separates Nike from every other shoe company? Apple from every other tech manufacturer? Oakley from every other eyewear brand? It's not just better products. It's not deeper pockets. It's something far more fundamental—something I call the Visionary Gap.
Most brands manage. Visionary brands move. Most brands react. Visionary brands create. And that difference? That's what we're going to dissect today.
Welcome to The Visionary Chronicles. I'm Bryan Smeltzer, and this is Chronicle 1 of our new series: "Becoming A Visionary Brand."
If you're listening to this, you're not here for the basic playbook. You're not satisfied with incremental growth or playing it safe. You're here because something inside you knows there's a higher level of leadership, a different way to build, and a transformative approach to brand creation that most people never even see—let alone execute.
Transform your brand today and bridge "The Visionary Gap!" 🌟 Discover how visionary leaders create movement, inspire loyalty, and build brands that dominate for decades. This episode is the foundation of our "Becoming a Visionary Brand" series, inspired by the best-selling book, *The Visionary Brand: The Success Formula Behind the World's Most Visionary Brands*. Learn how mindset, architecture, and future-focused leadership drive long-term success.
In this episode, we explore key branding principles through real-world examples like Nike, Oakley, and Patagonia, providing actionable insights to help you shift from transactional to transformational. From creating a compelling narrative engine to building sustainable growth through a value ecosystem, Bryan Smeltzer shares strategies that empower your team and make competition irrelevant.
💡 Key takeaways:
- Understand the visionary gap and its impact on brand culture.
- Answer critical questions that define your purpose and vision.
- Discover how to adopt a liquid mindset for adaptability and innovation.
- Learn how to architect a brand designed to disrupt and inspire.
This is your blueprint to sustainable growth and market dominance. Unlock your brand's potential with strategic insights and tools to lead with purpose. Your journey toward building a legacy brand starts here.
📌 Join the discussion by sharing your thoughts in the comments, and let us know how you’re shaping the future of your brand. Don’t forget to share this episode with fellow leaders and visionaries ready to transform their businesses!
 
The Visionary Chronicles: Where the future is created by those bold enough to shape it. Watch now and take the first step in redefining your brand identity. 🚀
#brandpurpose #narrativeengine #valueecosystem #brandecosystem #innovationspiral
CHAPTERS:
00:00 - Intro
01:18 - Foundation of Visionary Brands
05:40 - Defining Your Brand Values
09:50 - Visionary Brand Framework Explained
13:57 - Embracing the Liquid Mindset
19:57 - Brand Architecture Blueprint Overview
25:38 - Homework Assignment
27:24 - Closing Remarks
29:11 - Extended Business Leadership Series Master Course
29:45 - Get The Visionary Leader Book
 

THE INSIGHT | Decoding the Future | How Insight Separates Visionaries from Managers

THE INSIGHT | Decoding the Future | How Insight Separates Visionaries from Managers
CHRONICLE 227
The Visionary Chronicles Podcast
 
BOOK RELEASE!
The Visionary Leader, The Success Principles of The World’s Greatest Visionaries
Welcome back to The Visionary Chronicles, the podcast that explores what sets true visionaries apart from everyday leaders.
Before we dive into today's episode, I'm excited to share that my new book, The Visionary Leader, The Success Principles of The World’s Greatest Visionaries is now available and has already become a bestseller. This book extracts the essential principles that transform ordinary leaders into extraordinary Visionaries, and today's episode draws directly from these powerful insights.
I am proud to announce that The Visionary Leader just made the Amazon #1 Bestseller Business Category list! Thank you to all who supported it’s launch and success throughout the past several months!

The Visionary Leader | THE PASSION | The VISIONARY | Nikola Tesla | The Man Who Electrified Our World

CHRONICLE 225
The Visionary Chronicles Podcast
BOOK RELEASE!
The Visionary Leader, The Success Principles of The World’s Greatest Visionaries
Welcome back to The Visionary Chronicles, the podcast that explores what sets true visionaries apart from everyday leaders.
Before we dive into today's episode, I'm excited to share that my new book, The Visionary Leader, The Success Principles of The World’s Greatest Visionaries is now available and has already become a bestseller. This book extracts the essential principles that transform ordinary leaders into extraordinary Visionaries, and today's episode draws directly from these powerful insights.
I am proud to announce that The Visionary Leader just made the Amazon #1 Bestseller Business Category list! Thank you to all who supported it’s launch and success throughout the past several months!
 
THE PASSION | The VISIONARY | Nikola Tesla | The Man Who Electrified Our World
INTRO |
Today, we explore the life and legacy of a man who I have profiled in my new book, whose dreams literally power the device you're listening to this on right now. A man who imagined our wirelessly connected world more than a century before smartphones existed.
Nikola Tesla was a visionary inventor, engineer, and physicist whose contributions to electrical systems and technologies transformed our world. But to simply call Tesla an inventor would be like calling Leonardo da Vinci a painter—technically accurate, but missing the profound scope of his vision.
"I don't care that they stole my idea… I care that they don't have any of their own." – Nikola Tesla
Every time you flip a light switch, charge your phone wirelessly, use a remote control, or connect to Wi-Fi, you're experiencing Tesla's dreams realized. The electricity in your home? That's his alternating current system. The wireless signals connecting our civilization? Tesla pioneered that concept. The electric motors in everything from refrigerators to electric vehicles? Tesla invented the fundamental technology.
What makes Tesla particularly relevant today is that we're finally living in the world he imagined. In the late 1800s, when Tesla spoke of wireless transmission of information and energy, of remotely controlled machines, of global communication networks, people thought he was dreaming. Now we call those concepts wireless charging, drones, and the internet.
Tesla's genius lay in his ability to see beyond immediate applications to envision interconnected systems that could revolutionize entire industries. While his contemporaries focused on solving individual problems, Tesla designed comprehensive systems. He didn't just want to create a better light bulb—he wanted to redesign how humanity generated, distributed, and used power itself.
Most importantly, Tesla believed technology should serve humanity, not control it. His dream of free wireless energy for all reflected a philosophy that technology should liberate and empower people. As we face modern challenges around sustainable energy and global connectivity, Tesla's approach—his willingness to challenge conventional thinking, his holistic systems-based approach, and his unwavering commitment to a better future—remains powerfully relevant.
The Revolutionary: Transforming Electrical Power
Tesla's development of alternating current power systems revolutionized how we generate, transmit, and distribute electrical energy. His innovations laid the foundation for the modern electrical power industry. But to appreciate his revolutionary impact, we need to understand what he was changing.
In the late 1880s, Thomas Edison's direct current system dominated the electrical industry. The problem? Direct current could only travel about a mile before losing its charge, meaning cities would need a power station every few blocks. It was inefficient and expensive.
Tesla envisioned something different: alternating current—electricity that could be transformed to high voltages for efficient long-distance transmission, then stepped down for safe use. It wasn't just better—it was a complete reimagining of electrical infrastructure.
When Tesla demonstrated his AC system at the 1893 World's Columbian Exposition in Chicago, lighting up the entire fairground, it wasn't just a technical achievement—it was a glimpse into the future. Visitors saw what electrified cities could become. Tesla wasn't just selling a product; he was selling a dream of modern life.
What set Tesla apart was his holistic approach. While Edison thought in terms of individual products, Tesla thought in terms of entire electrical ecosystems. This systems-thinking approach makes him so relevant today. Whether we're talking about smart grids, renewable energy networks, or the Internet of Things, we're creating the kind of integrated systems Tesla pioneered over a century ago.
The Wireless Pioneer: Communication Without Boundaries
Tesla was a leading early advocate for wireless communication and power transmission. His vision included transmitting electricity wirelessly—a concept that foreshadowed technologies like radio and Wi-Fi.
In 1898, Tesla demonstrated a radio-controlled boat at Madison Square Garden. The crowd was so astounded that many suspected trickery—perhaps a trained monkey inside! They couldn't comprehend that invisible electromagnetic waves could transmit commands through space. Tesla had demonstrated the future of wireless communication, but the world wasn't ready to understand it.
Tesla thought globally, envisioning his inventions adopted worldwide. He spoke of his "World System" for wireless transmission of information and energy—essentially describing what we now know as a global telecommunications network combined with wireless power distribution.
His most ambitious project, the Wardenclyffe Tower on Long Island, was designed to transmit both information and electrical power across vast distances without wires. Imagine electricity as freely available as radio waves, accessible anywhere on Earth without plugging in anything. That was Tesla's vision.
While this vision hasn't been fully realized on Tesla's scale, we're seeing early stages with wireless phone chargers, wireless charging for electric vehicles, and ongoing research into long-distance wireless power transmission. Tesla understood that technology's true power lies not in individual devices, but in creating networks that connect humanity and democratize access to resources.
The Independent Spirit: Pursuing the Impossible
Tesla's fierce independence and unwavering determination allowed him to pursue ideas others dismissed as impossible. But this independence came at a cost. Unlike Edison, who was as much a businessman as an inventor, Tesla cared little for commercial success. He famously tore up a royalty contract with George Westinghouse that would have made him one of the wealthiest men in the world, because he believed in their shared vision more than personal profit.
Tesla's financial struggles intensified throughout his later years. His Wardenclyffe Tower project collapsed when financier J.P. Morgan withdrew support after realizing that free, wireless energy wouldn't generate the profits of metered electrical systems. Tesla spent his final decades in modest hotel rooms, feeding pigeons, and working on ideas he could no longer afford to build. Yet even in poverty, he never abandoned his vision.
Tesla's ideas often contradicted scientific knowledge of his time. He spoke of wireless communication when scientists thought it impossible. He described particle beam weapons decades before their development. He envisioned renewable energy systems and even speculated about photographing thoughts—ideas that seemed fantastical then but are explored by scientists today.
Tesla possessed a rare ability to bridge theory and practical application. He claimed to visualize inventions in complete detail mentally, testing them before ever building prototypes. He worked in intense bursts, had an amazing memory, spoke eight languages, and calculated complex equations in his head. But he also exhibited obsessive-compulsive tendencies—requiring exactly eighteen napkins at dinner and staying only in hotel rooms with numbers divisible by three.
This combination of brilliance and eccentricity, principle and impracticality, built the foundation for both his extraordinary success and tragic struggles. Tesla's independence allowed him to pursue world-changing ideas, but also isolated him from support systems that might have helped realize more of his dreams.
Leadership Lessons from Tesla: Applying Visionary Thinking Today
What can today's leaders learn from Nikola Tesla? His life offers powerful lessons for leadership in any field.
Think in Systems, Not Just Solutions - Tesla didn't just invent better components; he reimagined entire systems. Today's leaders should look beyond immediate problems to see larger ecosystems. When improving customer service, don't just fix touchpoints—redesign the entire customer journey. Tesla's AC system succeeded because it fundamentally reimagined electrical infrastructure.
Embrace Long-Term Vision Over Short-Term Gains - Tesla sacrificed immediate wealth for his long-term vision. Today's leaders can balance quarterly pressures with generational thinking. Set aside even 10-15% of your budget for exploratory work aligned with your long-term vision. Create spaces where teams can experiment without pressure for immediate results.
Stay Independent in Your Thinking - Tesla's independence allowed him to pursue radical ideas conventional wisdom rejected. Question everything. When someone says something is impossible, dig deeper. Ask "why" five times to get past surface-level constraints to real limitations. Encourage your team to challenge conventional wisdom.
Pursue Your Vision with Unwavering Passion - Tesla's passion sustained him through decades of setbacks. Connect your work to purpose larger than profit. What positive change are you creating? How does your organization make lives better? People want to be part of something meaningful, not just collect paychecks.
Think Globally from Day One - Tesla thought about transforming the entire planet. Even running a local business, ask: "How could this scale globally?" Design with that possibility in mind. Build systems that could work across cultures and markets.
Balance Genius with Pragmatism - Tesla's unwillingness to compromise left many ideas unrealized. Balance visionary thinking with practical execution. If you're the visionary, find operators who can execute. If you're technical, find business minds who can commercialize. Build complementary teams.
Create Value for Others, Not Just Yourself - Tesla believed his inventions should benefit all humanity. The most successful modern companies balance profit with purpose. In daily decisions, ask: "Does this create genuine value for customers and communities, or just extract value?"
Protect Time for Deep Thinking - Tesla's profound insights came during intense focus. Today's leaders face constant interruption. Block time for strategic thinking with the same discipline as important meetings. Some of the most successful leaders have adopted versions of Tesla's deep thinking approach.
Major Accomplishments
Alternating Current (AC) System - Tesla's most significant contribution. His AC induction motor and transformer made long-distance electricity transmission possible, forming the foundation of modern electrical power distribution.
Tesla Coil - A resonant transformer generating high-voltage, high-frequency electricity. Now an iconic symbol of high-voltage technology used in radio transmitters and entertainment.
Radio Waves and Wireless Communication - Tesla pioneered the understanding of radio waves, laying the groundwork for all wireless communication technologies.
Remote Control - Tesla demonstrated the first radio-controlled boat in 1898, influencing development of modern remote-control systems.
Wireless Transmission of Energy - Tesla envisioned wireless electricity transmission. Although his Wardenclyffe Tower was never completed, his ideas paved the way for ongoing research into wireless power.
X-rays - Tesla's early X-ray experiments contributed significantly to medical diagnostic technology.
Robotics - Tesla's concepts laid the groundwork for modern robotics, envisioning remotely performing machines.
Induction Heating - Tesla's work led to industrial processes like metal hardening and consumer appliances like induction stoves.
Closing Reflection: The Visionary Who Powers Our Future
Nikola Tesla died alone in a New York hotel room on January 7, 1943, at age 86, with thousands in unpaid bills. The world had largely forgotten the man who had given it so much. But his greatest vindication came after death, as the world finally caught up to his vision.
Today, the international unit of magnetic flux density is called the "tesla." One of our time's most innovative companies bears his name. Tesla has become a cultural icon—recognition that eluded him during life.
But Tesla's most important legacy isn't any single invention—it's his approach to innovation itself. In our age of quarterly earnings reports, Tesla's commitment to long-term thinking and transformative ideas feels more relevant than ever. He reminds us that the most important innovations often aren't those that generate immediate profits, but those that reimagine what's possible.
Tesla's struggles remind us that visionaries need not just brilliant ideas, but resources and support to realize them. How many modern Teslas exist right now with revolutionary ideas but no backing? We need Tesla's brand of visionary thinking more than ever—people willing to look beyond quarterly profits to generational transformation, innovators who think in systems, dreamers who believe technology should serve humanity.
Every time you turn on a light, use wireless technology, or benefit from electric motors, you're living in Tesla's envisioned world. The smartphone in your pocket, the Wi-Fi connecting you globally, the electric vehicles transforming transportation—all built on foundations Tesla laid over a century ago.
Tesla's focus was always on pushing humanity forward, regardless of who got credit. That generous, forward-looking vision may be his most important legacy.
The future Tesla imagined is the present we inhabit. His approach—bold vision, systematic thinking, unwavering commitment to human progress—offers a blueprint for shaping the future yet to come. Tesla proved that one person with a powerful vision can literally change how billions live. The question for us: what visions are we bold enough to pursue? What impossible dreams might become tomorrow's reality if we have courage to chase them?
Thank you for joining us on The Visionary Chronicles. Until next time, keep dreaming big, and remember—today's impossible is tomorrow's inevitable.
 
If this episode resonated with you, I encourage you to grab a copy of The Visionary Leader; The Success Principles of The World’s Greatest Visionaries. It’s available NOW wherever books are sold — and it’s the perfect companion if you’re looking to reignite your purpose, or lead with more clarity in a complex world.
Purchase | The Visionary Leader
And as a thank you to my loyal podcast listeners and the visionary community we're building together, you can grab the eBook version today for just $1.99.
This book is the culmination of decades of research, experiences, and real-world insights into what makes leaders like Steve Jobs, Leonardo da Vinci, and Elon Musk truly Visionary. Here’s what early readers are saying:
“A masterclass in leadership—this book doesn’t just inspire, it equips.”“A rare and practical guide to unlocking your visionary potential.”
Once you’ve read it, I’d be truly grateful if you could take a moment to leave an honest review on Amazon. Your feedback not only helps others discover the book—it helps future Visionaries find the clarity, confidence, and courage to lead with purpose.
Your support means the world, and your purchase goes a long way in helping us spread the vision even further.
The Visionary Chronicles—where the future is created by those bold enough to shape it.
Until next time—keep innovating, keep leading, and keep shaping the future.
Thank you for your continued support, and I look forward to hearing from you!
 
Stay True, Stay Authentic, be Different, and be Great!
Enjoy the Journey!
 
Bryan Smeltzer, President
LiquidMind Inc.
#TheVisionaryChroniclesPodcast
#TheVisionaryLeaderBook
 
@LiquidMindsite.com
@BryanSmeltzer.com
 
 © All rights reserved, Bryan Smeltzer, 2025
 

INTERVIEW | Bryan Smeltzer on Shine on Success Podcast w/ Dionne Malush

INTERVIEW | Shine on Success Podcast 
 
What does it take to build something that truly lasts? In this powerful episode, host Dionne Malush sits down with Bryan Smeltzer, the visionary strategist behind brands like Oakley, TaylorMade, Adidas, and K-Swiss. From his blue-collar beginnings to leading global business transformations, Brian shares how resilience, authenticity, and faith shaped his journey, and how those same values can ignite your own.
Together, they explore what it really means to stay passionate through burnout, lead with vision through adversity, and build brands rooted in authenticity and purpose. Brian’s story isn’t just about business success; it’s about staying grounded in faith, family, and the courage to keep seeing what others can’t.
If you’ve ever felt stuck, lost your spark, or wondered whether it’s too late to start again, this conversation will remind you: it’s never too late to become a visionary.
Connect with Bryan here:
Website: https://bryansmeltzer.com/
LinkedIn: https://www.linkedin.com/in/bryansmeltzer/
Facebook: https://www.facebook.com/bryansmeltzer33/

Unshaken Leadership | Navigating Adversity with Faith & Courage

Unshaken Leadership | Navigating Adversity with Faith & Courage
CHRONICLE 226
The Visionary Chronicles Podcast
BOOK RELEASE!
The Visionary Leader, The Success Principles of The World’s Greatest Visionaries
I am proud to announce that The Visionary Leader just made the Amazon #1 Bestseller Business Category list! Thank you to all who supported it’s launch and success throughout the past several months!
Welcome to The Visionary Chronicles. Today, we're diving into one of the most common yet challenging aspects of leadership—leading through adversity while facing our deepest fears. Whether you're leading a company, a team, a family, or simply trying to lead your own life with purpose, fear is an adversary every leader must confront.
 
Introduction | The Universal Challenge of Fear
Fear is universal. It doesn't discriminate based on position, experience, or success. CEOs face it. Entrepreneurs face it. Parents face it. Middle managers face it. The question isn't whether you'll encounter fear—it's how you'll respond when fear comes knocking at your door. Will you let it paralyze you, or will you lead faithfully through it?
"Have I not commanded you? Be strong and courageous. Do not be afraid; do not be discouraged, for the Lord your God will be with you wherever you go." – Joshua 1:9
The Visionary leaders we admire most weren't fearless—they were faithful. They felt the fear but didn't let it have the final word. They led through their adversity with courage, wisdom, and conviction, and in doing so, they changed their organizations, their industries, and their lives. All the Visionary Leaders I profile in my book have a strong foundational Faith.
As modern leaders, we face different challenges—economic uncertainty, organizational upheaval, technological disruption, personal setbacks, health crises, relationship struggles, and the weight of responsibility for those we lead. But the principles of faithful leadership through adversity remain timeless. Today, we'll explore how to lead courageously when everything in you wants to retreat, how to make wise decisions when fear clouds your judgment, and how to inspire others even when you're struggling with your own doubts.
The Nature of Fear in Leadership
Fear in leadership often expresses in ways we don't immediately recognize. It's not always the obvious panic or terror. Sometimes fear disguises itself as perfectionism—the inability to move forward because nothing feels good enough. Sometimes it shows up as control—micromanaging every detail because we're afraid of what might happen if we let go. Sometimes fear appears as procrastination—avoiding difficult decisions or conversations because we're afraid of the consequences.
For leaders, fear often centers around specific concerns. Fear of failure and how it will reflect on our leadership. Fear of letting down those who depend on us. Fear of making the wrong decision with significant consequences. Fear of inadequacy—the nagging voice that says we're not qualified or capable enough. Fear of the unknown future and what challenges tomorrow might bring. Fear of criticism and judgment from others. Fear of success and the increased responsibility it brings.
Scripture addresses this reality head-on. In 2 Timothy 1:7, Paul writes, "For God has not given us a spirit of fear, but of power and of love and of a sound mind." This verse reveals something crucial—when we lead from a place of fear, we're not operating at our best. Instead, we need power to act, love to connect with others, and a sound mind to make wise decisions.
The truth is, fear often feels protective. Our brains are wired to keep us safe, and fear is the alarm system. But what keeps us physically safe can hold us back from the growth and breakthroughs we need. Faith doesn't mean we won't feel afraid—it means we act despite our fear, trusting that we're capable of handling more than our fear suggests.
Real-World Examples of Those Who have Led Through Fear and Adversity
Let's look at powerful examples of leaders who faced tremendous adversity and fear, yet led faithfully through it—both in business and in life.
Howard Schultz and Starbucks - In 2008, Howard Schultz returned as CEO of Starbucks during the financial crisis. The company was closing hundreds of stores, stock prices had plummeted, and morale was at an all-time low. Schultz faced immense pressure and fear about whether he could turn around the company he'd built.
But Schultz didn't lead from panic. He made the bold decision to close all 7,100 U.S. stores for an afternoon to retrain baristas on making perfect espresso—prioritizing quality and culture over short-term revenue. Wall Street criticized the move, but Schultz understood that returning to core values was essential. He also made the controversial decision to maintain health benefits for employees when cutting costs seemed necessary.
Schultz later wrote about those dark days, admitting he was terrified but chose to lead with his values intact. He held town halls, listened to employees, made difficult decisions, and stayed true to the Starbucks mission. The company not only survived but thrived.
The lesson: In times of crisis, anchor yourself in your core values and make decisions that align with them, even when fear tempts you toward short-term fixes that compromise your integrity.
Satya Nadella and Microsoft - When Satya Nadella became Microsoft's CEO in 2014, the company was struggling with a toxic internal culture, missed opportunities in mobile, and declining relevance. Nadella faced the fear of leading a struggling tech giant while competing against more innovative companies.
Rather than trying to be the aggressive, competitive leader Microsoft was known for, Nadella led with empathy and growth mindset. He transformed the culture from "know-it-alls" to "learn-it-alls." He admitted past mistakes, encouraged experimentation, and focused on collaboration rather than internal competition. He made bold bets on cloud computing when others doubted.
Nadella's leadership was deeply influenced by personal adversity—his son was born with cerebral palsy, teaching him empathy and perspective. He brought that humanity to Microsoft's leadership, writing in his book "Hit Refresh" about how personal challenges shaped his leadership philosophy. Under his leadership, Microsoft's market value tripled.
The lesson: Your personal adversities can become your greatest leadership assets. The empathy, resilience, and perspective you gain from personal struggles can transform how you lead professionally.
Sara Blakely and Spanx - Sara Blakely founded Spanx with $5,000 in savings and an idea. She faced countless rejections from manufacturers, had no formal business training, and was a woman entering a male-dominated industry. The fear of failure was constant—she was investing her life savings with no guarantee of success.
Blakely's father had taught her to reframe failure by asking at dinner, "What did you fail at today?" If she hadn't failed at something, he'd be disappointed because it meant she wasn't trying hard enough. This mindset helped her push through fear. She cold-called manufacturers, wrote her own patent, and sold her product door-to-door.
When Oprah named Spanx a "Favorite Thing," Blakely was terrified she couldn't fulfill the sudden demand. But instead of freezing, she got creative—calling in family members to help package orders from her apartment. Blakely became the youngest self-made female billionaire, but more importantly, she built a company culture that celebrates trying, failing, and learning.
The lesson: Reframe your relationship with failure. It's not the opposite of success—it's a stepping stone to it. Create environments where taking intelligent risks is celebrated, even when they don't work out.
Personal Leadership Through Adversity
Leadership through adversity isn't just about business—it's deeply personal. Consider these real-world scenarios that leaders face:
A Leader Facing Serious Illness - Imagine being diagnosed with cancer while leading a growing organization. The fear is overwhelming—fear for your health, fear of letting your team down, fear of showing weakness, fear about your family's future. Yet some of the most powerful leadership happens in these moments.
One CEO shared his experience of continuing to lead through cancer treatment. He was transparent with his board and senior team about his diagnosis and prognosis. He delegated more than ever before, discovering his team was more capable than he'd given them credit for. He worked when he had energy and rested when he needed to, modeling healthy boundaries. He spoke openly about his fears and his faith, creating deeper connections with employees who were facing their own struggles.
His leadership through personal crisis taught his organization that humanity and vulnerability aren't weaknesses—they're strengths. Productivity actually increased because people felt more empowered. When he returned to full health, he led a transformed organization with a more sustainable, people-centered culture.
The lesson: Your vulnerability in personal adversity can create deeper trust and stronger teams. Don't hide your humanity—it's what makes your leadership authentic and relatable.
A Leader Through Financial Crisis - Consider the entrepreneur who built a successful business only to watch it nearly collapse during an economic downturn. Orders dried up. Payroll was uncertain. The business line of credit was maxed out. The fear of losing everything—the business, the house, the ability to provide for family—was constant.
One such leader described waking up at 3 AM every night in a cold sweat, running worst-case scenarios. But instead of paralysis, he took action. He had honest conversations with his spouse about their finances and made a plan together. He was transparent with his team about the challenges, asking for their ideas and their patience as he worked to save the company. He renegotiated contracts, found creative revenue streams, and made painful cuts only after exhausting every other option.
What got him through wasn't just business acumen—it was his decision to anchor himself in faith, seek wise counsel, and remember his "why." He kept a journal of small wins and evidences of provision. He surrounded himself with other business owners who'd survived similar crises. Slowly, the business stabilized and eventually thrived. More importantly, he emerged as a more grounded, grateful, and wise leader.
The lesson: Financial fear is one of the most primal fears leaders face. Combat it with transparency, community, and a focus on what you can control rather than what you can't.
A Leader Through Relationship Breakdown - Leadership happens at home too. Consider the leader whose marriage was falling apart while he was supposed to be inspiring confidence at work. The fear of failure, of hurting his children, of public embarrassment, and of starting over was crushing. Yet this crisis became a turning point.
He made the difficult choice to be honest with his executive team, taking a brief leave to focus on his family. He got counseling. He did the hard work of examining his own contributions to the relationship problems. He established better boundaries between work and home. Whether the marriage was ultimately saved or not, he learned invaluable lessons about priorities, authentic masculinity, and what success really means.
Leaders who navigate personal relationship adversity with integrity often become the most emotionally intelligent, empathetic leaders in their organizations. They understand that people are whole beings, not just employees. They create cultures where work-life balance isn't just a buzzword but a lived reality.
The lesson: Professional success means nothing if you lose what matters most. Leading faithfully means making tough choices about priorities, even when it costs you professionally in the short term.
Practical Principles for Leading Faithfully Through Adversity
How do we practically apply these lessons to our modern leadership challenges? Here are key strategies for leading faithfully when fear threatens to overwhelm us.
Anchor yourself in truth and values. Before you face the day's challenges, ground yourself in what's true and what matters most. What are your core values? What kind of leader do you want to be? What legacy do you want to leave? Write these down. Revisit them regularly. When fear tempts you to compromise your values for short-term relief, these anchors will hold you steady.
As Philippians 4:8 encourages, focus your thoughts on what is true, noble, right, pure, lovely, and admirable.
Build your evidence file. Create a personal record of past challenges you've overcome. Keep a folder—physical or digital—of successes, testimonies, positive feedback, and evidence of your capability. When fear whispers "You can't handle this," pull out your evidence file. Remind yourself that you've faced hard things before and survived. You've solved problems. You've grown through adversity. This time will be no different.
Surround yourself with a trusted circle. No leader should face adversity alone. Build a circle of trusted advisors, mentors, peers, and friends who can speak truth and encouragement when you're struggling. These aren't yes-men who tell you what you want to hear—they're people who will point you back to truth and help you see clearly when fear distorts your perspective. Meet with them regularly, not just in crisis. Proverbs 15:22 reminds us, "Plans fail for lack of counsel, but with many advisers they succeed."
Take the next faithful step. You don't need to see the entire staircase—just take the next step. When facing overwhelming challenges, break them down into smaller, manageable actions. Ask yourself: "What's the next faithful step I can take right now?" Then take it.
Momentum builds courage. As you step forward, you'll often find the path becomes clearer. Progress, not perfection, is the goal.
Lead with transparent authenticity. You don't have to pretend you're not afraid. The strongest leaders are those who can say, "I'm scared, but here's what we're going to do." Honest leadership that acknowledges struggle while demonstrating determination is more inspiring than fake courage. When you're honest about your challenges while demonstrating trust and commitment, you give others permission to be real about their own fears.
Focus on mission, not criticism. Fear often intensifies when we're overly concerned with others' opinions. When you're clear about your mission and who you're serving, the fear of criticism loses its power. You can't please everyone, but you can be faithful to your calling and commitments. Make decisions based on your values and mission, not on avoiding criticism.
Practice self-care consistently. Prayer, reflection, exercise, rest, and healthy relationships aren't optional for leaders facing adversity—they're essential. These practices aren't indulgences; they're the means by which we stay healthy and effective. If you don't take care of yourself, you can't take care of others. Schedule these practices into your calendar with the same priority as important meetings.
Leadership Lessons: Leading Faithfully Through Fear
Let's condense these principles into practical leadership applications you can implement immediately.
Acknowledge Fear Without Being Controlled By It - Great leaders don't deny fear; they acknowledge it while refusing to let it dictate their decisions. Create space to name your fears honestly before God and trusted advisors, then consciously choose faith over fear. Ask yourself: "What would I do if I weren't afraid?" Then do that thing. One CEO keeps a journal where he writes his fears on one page and counters them with truth on the facing page. This practice helps him see clearly when making decisions.
Lead From Your Values, Not Your Circumstances - Your leadership isn't defined by your current challenges but by your core values and character. When circumstances scream one message, anchor yourself in your principles. Write down your top five values and post them where you'll see them daily. Before major decisions, ask: "Does this align with my values?" Lead from that truth, not from temporary circumstances.
Make Decisions Based on Principles, Not Panic - When fear tempts you toward reactive decisions, pause and consult your principles. What are your core values? What would the leader you aspire to be do in this situation? What would serve your people best long-term? One executive uses a "24-hour rule" for fear-based decisions—he waits 24 hours before making any major decision when he's feeling anxious or panicked. This cooling-off period allows him to move from reaction to response.
Communicate Vision When Others See Only Obstacles - Leaders cast vision that helps people see beyond current challenges to the greater purpose. When your team is discouraged, remind them of the mission and why it matters. When they see obstacles, help them see opportunities. Paint a picture of what's possible on the other side of this challenge. Keep the vision clear and compelling, especially during difficult seasons. Create visual reminders of the vision—posters, digital backgrounds, team catchphrases—that keep people focused forward.
Model Courage By Taking Action Despite Fear - Your team is watching how you respond to adversity. When you take action despite fear, you give others permission to do the same. Courage is contagious. Start with small acts of courage and build momentum. Share stories of times you've pushed through fear—this normalizes the experience and inspires others. Remember, courage isn't the absence of fear; it's taking action despite fear.
Create a Culture Where Failure Is a Teacher, Not a Terminator - Fear of failure paralyzes innovation and growth. Build an environment where people can take calculated risks, knowing that failure is part of learning. Celebrate the lessons learned from failures. Hold "failure forward" meetings where teams share what didn't work and what they learned. When leaders openly discuss their own failures and lessons learned, it creates psychological safety for others to attempt great things without fear of condemnation.
Invest in Your Personal Foundation Daily - You can't lead from an empty tank. Prioritize your physical, emotional, mental, and spiritual health above your leadership responsibilities. This isn't selfish—it's strategic. Block time for exercise, prayer or meditation, reading, and relationships. Protect this time fiercely. As one leader put it, "If I don't take care of myself, I'm not serving my team—I'm stealing from them by showing up as a depleted, ineffective leader."
Remember That Strength Often Comes From Weakness - You don't have to be strong enough on your own. Some of the most powerful leadership happens when we admit we don't have all the answers and invite others to contribute. As 2 Corinthians 12:9 reminds us, God's strength is made perfect in weakness. Your limitations create space for others to shine and for you to grow. Stop trying to be self-sufficient and instead become interdependent with your team.
When Fear Wins: Navigating Setbacks and Starting Again
Let's be honest—sometimes fear does win. Sometimes we make decisions from panic rather than peace. Sometimes we retreat when we should advance. Sometimes we let fear silence our voice when we should speak up. What then?
The beauty of grace is that failure is never final for those committed to growth. Every leader you admire has failed. The difference is they didn't stay down. They got back up, learned from the experience, and tried again.
When fear wins a battle, remember you haven't lost the war. Acknowledge what happened. Take responsibility where appropriate. Learn from the experience—what triggered the fear? What could you do differently next time? What support do you need? Then forgive yourself and move forward. Some of your greatest leadership lessons will come from moments when fear won.
One CEO shared that his biggest failure—launching a product that flopped spectacularly—taught him more than all his successes combined. It taught him to test assumptions, to listen to customers, to move quickly but not recklessly, and to be humble. That failure became the foundation for his next success.
Don't waste your failures—let them become the foundation for greater wisdom and more compassionate leadership. Leaders who've failed and recovered are often the most empathetic, the most wise, and the most trusted because they understand struggle from the inside.
Closing Reflection: The Invitation to Faithful Leadership
As we close, I want to remind you of something crucial—you don't have to be perfect to lead faithfully. You don't have to have all the answers. You don't have to be fearless. You just have to be willing to show up, to do the next right thing, and to lead with integrity even when it's hard.
Your inadequacy is not a disqualification—it's an invitation to depend on God, a higher power and others. Your fear is not a sign of weak faith or weak leadership—it's an opportunity to exercise greater courage. Your adversity is not a punishment—it's often the platform for your greatest growth and impact.
The world needs leaders who will lead faithfully through adversity. Your family needs you to lead with courage. Your team needs you to lead with authenticity. Your community needs you to lead with hope. And you have everything you need to do this—your values, your experience, your support system, and your faith.
So when fear comes knocking—and it will—remember who you are and whose you are. Remember past victories. Remember your values. Remember your mission. Take that next faithful step. Lead with courage. Trust with confidence. And watch as you accomplish more than you thought possible.
Isaiah 41:10 gives us this promise: "So do not fear, for I am with you; do not be dismayed, for I am your God. I will strengthen you and help you; I will uphold you with my righteous right hand."
You are not alone. You will find strength. You will get help. You will be upheld. Lead faithfully through your adversity, knowing that every challenge you face is shaping you into a stronger, wiser, more compassionate leader.
Thank you for joining us on The Visionary Chronicles. Until next time, be strong and courageous. Fear not, for the Lord your God is with you wherever you go.
If this episode resonated with you, I encourage you to grab a copy of The Visionary Leader; The Success Principles of The World’s Greatest Visionaries. It’s available NOW wherever books are sold — and it’s the perfect companion if you’re looking to reignite your purpose, or lead with more clarity in a complex world.
Purchase | The Visionary Leader
And as a thank you to my loyal podcast listeners and the visionary community we're building together, you can grab the eBook version today for just $1.99.
This book is the culmination of decades of research, experiences, and real-world insights into what makes leaders like Steve Jobs, Leonardo da Vinci, and Elon Musk truly Visionary. Here’s what early readers are saying:
“A masterclass in leadership—this book doesn’t just inspire, it equips.”“A rare and practical guide to unlocking your visionary potential.”
Once you’ve read it, I’d be truly grateful if you could take a moment to leave an honest review on Amazon. Your feedback not only helps others discover the book—it helps future Visionaries find the clarity, confidence, and courage to lead with purpose.
Your support means the world, and your purchase goes a long way in helping us spread the vision even further.
The Visionary Chronicles—where the future is created by those bold enough to shape it.
Until next time—keep innovating, keep leading, and keep shaping the future.
Thank you for your continued support, and I look forward to hearing from you!
 
Stay True, Stay Authentic, be Different, and be Great!
Enjoy the Journey!
 
Bryan Smeltzer, President
LiquidMind Inc.
#TheVisionaryChroniclesPodcast
#TheVisionaryLeaderBook
@LiquidMindsite.com
@BryanSmeltzer.com
 © All rights reserved, Bryan Smeltzer, 2025

The AI Success Gap | What Separates Winners from the 95% Who Fail

CHRONICLE 224
The Visionary Chronicles Podcast
The AI Success Gap | What Separates Winners from the 95% Who Fail
INTRO |
Welcome back to The Visionary Chronicles, the podcast that explores the minds and methods of history's greatest visionary leaders. I'm your host, and today we're tackling one of the most critical challenges facing business leaders right now: the staggering failure rate of AI initiatives.
Today's episode draws insights from my new book, "The Visionary Leader: The Success Principles of The World's Greatest Visionaries," which is on sale now. We'll connect timeless visionary leadership principles with the urgent need to implement AI successfully in your company.
Here's a sobering statistic that should make every leader pause: a recent MIT study found that 95% of generative AI pilots at companies are failing. Let me repeat that—95%. Despite enterprises investing $30 to $40 billion in AI, the vast majority of these initiatives yield no measurable business return.
But here's what's fascinating: it's not the technology that's failing. It's leadership. And that's actually good news, because while you can't always control technology, you can absolutely control how you lead. Today, we're going to explore why most AI initiatives fail and, more importantly, how visionary leaders are getting it right.
Why do 95% of AI projects fail while only 5% succeed? In this insightful episode of The Visionary Chronicles, Bryan Smeltzer uncovers the critical leadership principles that separate visionary leaders from the rest. Discover why AI success isn’t about technology—it’s about vision, strategy, and empowering your team to drive sustainable growth and transformation.
Drawing from my bestselling book, “The Visionary Leader: The Success Principles of the World’s Greatest Visionaries”, Bryan reveals actionable steps to integrate AI into your brand strategy. Learn how to align AI with your long-term vision, foster a culture of innovation, and avoid the costly mistakes that derail most organizations. With real-world examples, strategic insights, and proven principles from leaders like Steve Jobs and Elon Musk, this episode is your roadmap to turning AI into a competitive advantage.
Whether you're a brand leader, entrepreneur, or innovator, this episode equips you with the tools to navigate today’s AI revolution and build an adaptive, future-focused organization. Join the discussion, unlock your brand’s potential, and be part of the 5% who turn challenges into opportunities.
Let’s shape the future together. Watch now, share your thoughts, and keep innovating toward excellence!
 
#visionaryleadershipprinciples #aiimplementationstrategies #aiimplementationchallenges #aiimplementationchallenges #successfulaiimplementation
 
CHRONICLES |
00:00 - Introduction
01:28 - Why 95% of AI Initiatives Fail
08:07 - Reasons for AI Project Failures
12:49 - Visionary Leadership in AI Success
14:01 - Importance of Vision in AI
16:03 - Understanding the AI Landscape
17:54 - Building Adaptive Learning Systems
21:55 - Measuring Success and Iteration
23:42 - Framework for Overcoming Failed AI Pilots
25:46 - Defining Success in AI Projects
28:11 - The 5% Success vs 95% Failure
30:21 - Addressing AI Challenges
32:43 - Upcoming Topics Next Week
33:14 - Book Recommendations
34:32 - Closing Remarks
If this episode resonated with you, I encourage you to grab a copy of The Visionary Leader; The Success Principles of The World’s Greatest Visionaries. It’s available NOW wherever books are sold — and it’s the perfect companion if you’re looking to reignite your purpose, or lead with more clarity in a complex world.
Purchase | The Visionary Leader
As a thank you to my loyal podcast listeners and the visionary community we're building together, you can now grab the eBook version for just $1.99.
This book is the culmination of decades of research, experiences, and real-world insights into what makes leaders like Steve Jobs, Leonardo da Vinci, and Elon Musk truly Visionary. Here’s what early readers are saying:
“A masterclass in leadership—this book doesn’t just inspire, it equips.”“A rare and practical guide to unlocking your visionary potential.”
Once you’ve read it, I’d be truly grateful if you could take a moment to leave an honest review on Amazon. Your feedback not only helps others discover the book—it helps future Visionaries find the clarity, confidence, and courage to lead with purpose.
Your support means the world, and your purchase goes a long way in helping us spread the vision even further.
The Visionary Chronicles—where the future is created by those bold enough to shape it.
Until next time—keep innovating, keep leading, and keep shaping the future.
Thank you for your continued support, and I look forward to hearing from you!
 
About
Bryan Smeltzer is a visionary business executive, entrepreneur, podcast host of the top ranked, The Visionary Chronicles, and  bestselling author of two bestselling business leadership books, The Visionary Leader, and The Visionary Brand.
He has held executive leadership positions in brand business development, multi-category product development, and global marketing at iconic brands such as; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, and others.
Bryan also founded a men's apparel brand and successfully ran it for ten years before selling it to a venture capital firm.