The Visionary Chronicles

The Leadership Pressure To Always BE ‘ON’ | Mastering the Balance Between Presence and Peace

The Visionary Chronicles Podcast
CHRONICLE | 174
October 31st, 2024
 
The Leadership Pressure To Always BE ‘ON’ | Mastering the Balance Between Presence and Peace
CHRONICLE INTRO | 
The Modern Leadership Dilemma |Visionary Leaders face increasing pressure to be constantly available and responsive in today's fast-paced, always-connected world. The digital age, with its 24/7 communication channels, has blurred the lines between personal and professional time, making it harder for brand leaders to disconnect from reality.
This constant demand can create a dilemma, as leaders feel they must always be "ON" to meet the expectations of their teams, clients, and organizations.
"Thank you to those who have subscribed to The Visionary Chronicles" and for those of you who have not, please go to bryansmeltzer.com"
 
Discover how leaders can balance being 'on' with personal peace. Learn tips to prevent burnout and maintain effectiveness. Comment and share your thoughts!
 
CHRONICLE SEGMENTS
00:00 Introduction
01:39 Leadership Pressure
02:24 Empowering Others
05:10 Availability Challenges
08:24 Burnout Impact
12:30 Decision Making Risks
15:46 Team Morale Effects
19:54 Prevention Strategies
22:31 Organizational Support
25:30 Conclusion
 
Explore leadership pressures and strategies for achieving balance. Prevent burnout and enhance effectiveness with these insights.
 
The Visionary Chronicles Podcast was ranked the #1 Global Visionary Podcast & Top 50 Marketing podcast by Feedspot.
 
#leadershipbalance, #avoidingburnout, #leadershippressure, #personalwellness, #effectiveleadership, #leadershipstrategies, #businessleadership, #leadershipavailability, #balanceworklife, #sustainableleadership, #employeeengagement, #visionaryleadership, #leadershipchallenges, #burnoutprevention, #modernleadership, #leadershippodcast, #visionary, brands, #thevisionarybrand, #leadership, #thevisionarychroniclespodcast, #thevisionarybrandbook, #brandtips, #brandingprinciples
 

Oakley's Soul Searching | How Oakley Lost its Brand Soul

CHRONICLE 173
The Visionary Chronicles Podcast
October 24th, 2024
Oakley's Soul Searching | How Oakley Lost its Brand Soul 
“The only way to predict the future is to create it.” – Jim Jannard
CHRONICLE INTRO |
How does an iconic brand like Oakley lose its Soul once its Visionary leaves? How does a brand stay on course once its driver has left the building? 
When Jim Jannard, founder of Oakley, sold the company to Luxottica in 2007 for $2.1 billion, many argued that Oakley lost much of its brand value and "soul."
Dive into Oakley's journey and uncover how it lost its soul post-acquisition. Discover lessons on brand vision, culture, and innovation. Share your thoughts!
 
CHRONICLE SEGMENTS
00:00 Introduction
01:33 Oakley Evolution
04:08 Loss of Vision
11:37 Shifting Strategy
19:20 Brand Dilution
29:50 Conclusion
 
Explore how Oakley lost its brand soul post-acquisition and learn key lessons on brand culture and vision.
 
The Visionary Chronicles Podcast was ranked the #1 Global Visionary Podcast & Top 50 Marketing podcast by Feedspot.

Brand Vision | 11 Steps to Creating & Executing a Powerful Brand Vision

The Visionary Chronicles Podcast
CHRONICLE 171
 
 October 10th, 2024
Brand Vision | 11 Steps to Creating & Executing a Powerful Brand Vision
“THINK DIFFERENT” – Steve Jobs
CHRONICLE INTRO |
How do brand leaders create a clear, passionate, compelling vision? How do they sustain this vision and passion through generations? Follow these steps, to realizing your vision!
"Thank you to those who have subscribed to The Visionary Chronicles" and for those who have not, please go to bryansmeltzer.com."
 
Learn how to craft a powerful brand vision in just 11 steps. Discover strategies to lead your company to long-term success. Comment your thoughts!
 
CHRONICLE SEGMENTS
00:00 Introduction
01:10 Think Different
05:18 Crafting Vision
11:42 Team Engagement
17:22 Vision Recap
20:01 Conclusion
 
Create and execute a powerful brand vision with 11 strategic steps. Discover key insights for long-term business success. Join the discussion today!
 
The Visionary Chronicles Podcast was ranked the #1 Global Visionary Podcast & Top 50 Marketing podcast by Feedspot.
 
#brandvision, #creatingabrand, #executingvision, #businessstrategy, #visionarybrands, #SteveJobs, #Applevision, #businesssuccess, #leadershipstrategies, #brandpurpose, #futurevision, #marketanalysis, #brandvalues, #visionstatement, #teamengagement, #leadershipadvice, #visionaryleadership, #SteveJobstraits, #leadwithintegrity, #innovativeleaders, #leadershippodcast, #visionary, brands, #thevisionarybrand, #leadership, #thevisionarychroniclespodcast, #thevisionarybrandbook, #brandtips, #brandingprinciples

Futurecasting | The Visionary Leader's Roadmap to Success

The Visionary Chronicles Podcast
CHRONICLE | 172
 
October 3rd, 2024
Futurecasting  | The Visionary Leader's Roadmap to Success
 
"The best way to predict the future is to create it." - Peter Drucker
 
Chronicle Intro |
How do Visionaries predict their Future?
What method do they use to create a success formula consistently?
Futurecasting is a method utilized by almost every, great Visionary Leader throughout history, and the main reason why so few ever leave a Visionary legacy.
 
"Thank you to those who have subscribed to The Visionary Chronicles" and for those of you who have not, please go to bryansmeltzer.com"
 
The Visionary Chronicles Podcast was ranked the #1 Global Visionary Podcast & Top 50 Marketing podcast by Feedspot.
 
About |
 
Bryan Smeltzer is a bestselling author, business executive, and entrepreneur. He has held executive leadership positions in brand business development, multi-category product development, and global marketing at major brands like Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, and other international companies.
Bryan also founded a men's apparel brand and successfully ran it for ten years before selling it to a venture capital firm.
The Visionary Chronicles Podcast
Bryan hosts The Visionary Chronicles podcast, which Feedspot has ranked as the #1 Visionary and one of the Top 50 Marketing Podcasts.
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The Visionary Brand
Bryan is the author of the bestselling book The Visionary Brand,The Success Formula Behind the World's Most Visionary Brands. The book received the prestigious Readers Favorite Award for Best Non-fiction in the Marketing Genre.
Purchase The Visionary Brand book | The Visionary Brand
The Visionary Files
Following the release of his book, Bryan launched The Visionary Brand MasterCourse. Available at TheVisionaryFiles.com, this course features 18 video learning segments, totaling nearly two hours of training to unleash brand leadership potential.
 
Sign up for The Visionary Brand MasterCourse | The Visionary Brand Course
 
LiquidMind | Brand Advisory
Bryan is at the helm of LiquidMind Inc., a global brand strategy firm that collaborates with start-ups and established mid to large-cap consumer brands. The company empowers businesses to think and act differently, cultivate passionate cultures, and execute strategies relentlessly.
 
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SESSIONS | One 2 One Advisory
LiquidMind offers bespoke Sessions One 2 One Advisory Services, providing personalized brand guidance through direct sessions with expert strategists. This service is ideal for launching new products or repositioning brands.
 
Sign up for a Sessions One 2 One Meeting | Sessions Meeting
 
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BLOG
Visit Bryan's BLOG Site | BLOG
 
FOLLOW
Follow Bryan |
LinkedIn | https://www.linkedin.com/in/bryansmeltzer/
Instagram | @bryansmeltzer33
X | @bryan_smeltzer
 
Contact Bryan |
Email | bryan@LiquidMindsite.com
 
 
 
 

The Visionary Brand | The Courage | Having the Courage to Achieve Your Destiny

 The Visionary Chronicles Podcast
CHRONICLE | 170
 September 26th, 2024
The Visionary Brand | The Courage | Having The Courage to Achieve Your Destiny
Content from Bryan's new Award Winning, Bestselling Book
The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands
Readers Favorite Award Winner, Best, Non-Fiction, Marketing Genre Business book
Amazon Bestseller
“We must build dikes of courage to hold back the flood of fear.” – Martin Luther King, Jr.
 
CHRONICLE INTRO |
There are Business principles and there are Life principles. These are mutually exclusive, but they work in parallel to define who we are as a person or brand. Finding a way to stay true to both will lead to a more prosperous, kind, and giving life, both personally and professionally. Not merely making the effort, but genuinely, willfully caring about what you are doing makes all the difference
 
"Thank you to those who have subscribed to The Visionary Chronicles" and for those of you who have not, please go to bryansmeltzer.com"
Discover the courage behind visionary brands and how to achieve your destiny. Learn practical principles from iconic brands and real-world applications. Share your thoughts in the comments!
CHRONICLE SEGMENTS
00:00 Introduction
00:36 Book Success
03:00 Courage Chapter
06:17 Authentic Living
10:38 Interdependent Culture
15:29 Life Principles
22:50 Being Different
25:54 Visionary Plan
29:42 Future Content
30:31 Concluding Remarks
Explore the courage behind visionary brands and learn principles for business success. Gain insights from iconic brands and practical applications. Share your thoughts in the comments!
The Visionary Chronicles Podcast was ranked the #1 Global Visionary Podcast & Top 50 Marketing podcast by Feedspot.
#visionarybrands, #entrepreneurialcourage, #businesssuccess, #brandprinciples, #visionaryleaders, #iconicbrands, #Amazonbestseller, #leadershipprinciples, #brandculture, #businessinsights, #inspiringquotes, #successfulentrepreneurs, #visionexecution, #visionaryleadership, #SteveJobstraits, #leadwithintegrity, #innovativeleaders, #leadershippodcast, #visionary, brands, #thevisionarybrand, #leadership, #thevisionarychroniclespodcast, #thevisionarybrandbook, #brandtips, #brandingprinciples
 

The Visionary Brand | The Creative Engine | Category Disruption

The Visionary Chronicles 
Episode 90
The Visionary Brand | The Creative Engine | Category Disruption
CONTENT FROM; The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands
 
Available across all global book retailers
 
PODCAST: CASE STUDY: CATEGORY DISRUPTION
 
True Wisdom come to each of us when we realize how little we understand about life, ourselves, and the world around us.”
                                              Wisdom from Socrates
In 1980, Sony introduced the Walkman, considered revolutionary at the time. It was a disruptive product that allowed us to carry our music with us on the go. However, the downfall of the Walkman is it was never adapted through generations.
The Walkman is a testament to the leadership you attain due to disruption. As I have discussed, Disruptive Innovation on another level, but you cannot build your Innovation Pipeline without Disruption.

The Visionary Brand | The Creative Engine | Be Disruptive & Be Different

The Visionary Chronicles 
Episode 85
The Visionary Brand | The Creative Engine | Be Disruptive & Be Different
 
THE VISIONARY BRAND BOOK: THE ELEMENTS OF A SUCCESSFUL FORMULA
 
CONTENT FROM; The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands
 
Available across all global book retailers
 
PODCAST: The Creative Engine  | Be Disruptive, Be Different
 
“Think big, think disruptive. Execute with full passion.”
Masayoshi Son
 
Disruption is a word thrown these days loosely, but only a few true innovators realize its true meaning and actual executions. Disruption is innovation on another level, and innovation is merely a stepping to along the path to Disruption.
Disruptions move a brand in a new direction, creating a market that did not exist or re-building something broken.

The Visionary Brand | How To Become Market-Driving VS Market-Driven

The Visionary Chronicles 
Episode 80
The Visionary Brand | The Creative Engine | How to Become Market-Driving VS Market-Driven
About 
Bryan Smeltzer is a bestselling author, business executive, and entrepreneur. He has held executive leadership positions in brand business development, multi-category product development, and global marketing at major brands like Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, and other international companies.
Bryan also founded a men's apparel brand and successfully ran it for ten years before selling it to a venture capital firm.